The document discusses how the costumes and props of characters James and Isobel are used to represent their social groups and statuses. James wears formal clothes and glasses to portray his upper-class status and intelligence, while Isobel carries shopping bags and wears colorful makeup and clothes to depict her femininity and wealth. The document also analyzes how their behaviors, like James speaking calmly and Isobel apologizing nervously, reinforce stereotypes about gender differences.
The document discusses the casting needs for several characters in a film including a main character named Clarissa Downing, her best friend Sarah Johnson, and her ex-boyfriend Michael Higgs. It provides descriptions of each character's personality and physical appearance. Clarissa is described as powerful, sexy, and independent while Sarah has a more innocent and naive aura. Michael is meant to be charming yet portrayed as unfaithful to gain audience sympathy. Photos of actresses and actors are provided as potential casting options that fit the described characteristics.
The document discusses casting choices for three main characters - Clarissa Downing, the leading female role; Sarah Johnson, her best friend; and Michael Higgs, her ex-boyfriend. It provides descriptions of each character's appearance and personality. Five actresses are described as potential options for Clarissa Downing, while four male actors are presented as possibilities for Michael Higgs. The best friend character, Sarah Johnson, is meant to have a more innocent and mystical quality, with Mia Wasikowska and Amanda Seyfried given as examples.
The document summarizes how the media product represents particular social groups in terms of gender, age, and social groups. Specifically:
- The magazine uses light, girly colors and fonts to appeal to females while also including some masculine images and backgrounds to attract males.
- The magazine features young rappers to catch the attention of young people and uses vibrant yet mature colors that would interest teenagers more than adults.
- The images of boys in caps and gangster clothes indicates the magazine targets hip hop fans, while the R&B stories would appeal to R&B fans. Strong colors and stories about concerts and fashion aim to attract those interested in that music scene.
The document discusses different roles in the modeling industry such as models who display commercial products, serve as subjects of artworks, or perform other jobs in fashion, photography, fitness and more. It also lists some of the media formats where models are featured such as newspapers, magazines, movies, books, and television. The roles covered include models, photographers, and others involved in fashion, photography, advertising, and art.
1) The document summarizes a visit by the author and her sister to the new Abercrombie & Fitch store in London's trendy Mayfair district.
2) Upon entering, they were greeted by attractive models wearing A&F clothing. In the entryway was an almost naked male model posing to welcome customers.
3) Inside, loud music and strong fragrances filled the space. Photos of attractive people covered the walls to create excitement. Dark lighting and shelves divided the large open floor plan into different sections for men and women.
SlideShare is a platform for sharing presentations, documents, and videos founded in India in 2006 by Rashmi Sinha. It attracts over 50 million monthly visitors and has 159 million monthly pageviews. SlideShare makes money through paid Pro subscriptions that offer additional features like private uploads, increased video uploads per month, and advanced analytics for $19-29 per month.
The document discusses the casting needs for several characters in a film including a main character named Clarissa Downing, her best friend Sarah Johnson, and her ex-boyfriend Michael Higgs. It provides descriptions of each character's personality and physical appearance. Clarissa is described as powerful, sexy, and independent while Sarah has a more innocent and naive aura. Michael is meant to be charming yet portrayed as unfaithful to gain audience sympathy. Photos of actresses and actors are provided as potential casting options that fit the described characteristics.
The document discusses casting choices for three main characters - Clarissa Downing, the leading female role; Sarah Johnson, her best friend; and Michael Higgs, her ex-boyfriend. It provides descriptions of each character's appearance and personality. Five actresses are described as potential options for Clarissa Downing, while four male actors are presented as possibilities for Michael Higgs. The best friend character, Sarah Johnson, is meant to have a more innocent and mystical quality, with Mia Wasikowska and Amanda Seyfried given as examples.
The document summarizes how the media product represents particular social groups in terms of gender, age, and social groups. Specifically:
- The magazine uses light, girly colors and fonts to appeal to females while also including some masculine images and backgrounds to attract males.
- The magazine features young rappers to catch the attention of young people and uses vibrant yet mature colors that would interest teenagers more than adults.
- The images of boys in caps and gangster clothes indicates the magazine targets hip hop fans, while the R&B stories would appeal to R&B fans. Strong colors and stories about concerts and fashion aim to attract those interested in that music scene.
The document discusses different roles in the modeling industry such as models who display commercial products, serve as subjects of artworks, or perform other jobs in fashion, photography, fitness and more. It also lists some of the media formats where models are featured such as newspapers, magazines, movies, books, and television. The roles covered include models, photographers, and others involved in fashion, photography, advertising, and art.
1) The document summarizes a visit by the author and her sister to the new Abercrombie & Fitch store in London's trendy Mayfair district.
2) Upon entering, they were greeted by attractive models wearing A&F clothing. In the entryway was an almost naked male model posing to welcome customers.
3) Inside, loud music and strong fragrances filled the space. Photos of attractive people covered the walls to create excitement. Dark lighting and shelves divided the large open floor plan into different sections for men and women.
SlideShare is a platform for sharing presentations, documents, and videos founded in India in 2006 by Rashmi Sinha. It attracts over 50 million monthly visitors and has 159 million monthly pageviews. SlideShare makes money through paid Pro subscriptions that offer additional features like private uploads, increased video uploads per month, and advanced analytics for $19-29 per month.
Dymanic beneifts enrollment & data driven marketing ppt Robertafinium
Dynamic enrollment and marketing technology for employee benefits and financial services that uses real time data influence [purchase behaviour and increase sales
The document lists the various extracurricular activities of several individuals including Delver, Jean, Eric, Ashley, Adam, Alex, Andrea, Anne and Grandma. Grandma's list is notably extensive, including traditional sports as well as activities like ballet, fencing, dessert making and more.
Bejeweled Blitz has been one of the first games to be fully integrated between Facebook and iOS and one of the most successful. In December 2011, PopCap launched a freemium version of Bejeweled Blitz on iOS (iPhone / iPad): previously, the game was available only on iPhone as a game mode inside Bejeweled 2, a premium product. This session will cover the decision process that led PopCap to launch the product as a freemium offering and the launch process itself, and highlight the most important lessons learned from it. The session will also focus on the most important aspects of launching and operating a cross-platform social product (mobile and Facebook).
1) The document provides a review and analysis of a music video.
2) It summarizes the plot and themes of the music video, noting that it takes place in a bar during a karaoke night and depicts lonely, unhappy people to match the lyrics of the song about being broken.
3) The review highlights certain shots and elements it likes, such as close-ups of the artist that will appeal to fans, and a moment showing hope among the characters.
The document provides information on a romantic comedy film including the storyline, characters, locations, and challenges. The storyline is about two wealthy families arranging a marriage between their inheriting children, James and Isobel, who have different views on love and wealth. It also outlines the opening sequence, certificate rating, similar films, and introduces the main characters of James Johnson and Isobel Melbourne. Locations include Cambridge, a town bench, grand arcade entrance, and a bank. Potential challenges are noise during filming, finding suitable actors, and weather.
The music video tells a romantic drama narrative about two young friends, where one escapes their derelict location for a better life while the other remains trapped and dies. The video features lyrics and visuals that align with the music, uses techniques like voyeurism and flashbacks, and references other pop songs in its genre through intertextuality and star iconography to create a narrative, artistic, and memorable story with opportunities for interpretation.
Il seguente lavoro di tesi ha cercato di mettere in luce cosa significa fare pubblicità durante l'attuale crisi economica. La tesi argomenta, attraverso i vari capitoli, i motivi che hanno portato i brand a cambiare le proprie strategie di comunicazione e marketing e come le agenzie pubblicitarie hanno dovuto riorganizzarsi a causa di un periodo dove i soldi circolano sempre meno.
Oltre alla crisi economica, si sta assistendo ad un'evoluzione tecnologica e mediatica dove il digitale sta diventando il mezzo più importante e presente. Questo è solo l'inizio di una nuova fase dove la connessione con la rete e con altre persone diventa costante e disponibile sempre ed ovunque.
The document does not contain any text to summarize. It only contains formatting characters. In 3 sentences or less, a summary cannot be provided as there is no information in the given document to summarize.
The music video for Ed Sheeran's song "The A Team" tells a narrative story through a single continuous shot. It shows Ed waiting alone in a hospital waiting room for 4 minutes, reflecting on the lyrics about a woman's miscarriage. Various people come and go from the waiting room, leaving the audience to wonder what happened to them. Through Ed's casual clothing and introspective demeanor, the simple video captures his typical style and the somber tone of the song.
This document summarizes and analyzes the music video for the song "Weightless" by All Time Low. It discusses several ways the video uses voyeurism, including showing words representing the band members' thoughts and showing behind-the-scenes footage. The video is classified as a performance video, showing the band performing on stage. It also focuses on each band member through close-ups. The words on screen sometimes mock other bands. The lyrics and visuals are well-synchronized through lip syncing. Finally, the editing pace matches the beat of the song as it increases for the chorus.
This document summarizes PopCap Games' experience with monetizing their Bejeweled franchise on mobile and social platforms. Some key points:
1) Bejeweled Blitz launched on Facebook in 2008 and iOS in 2010, becoming one of the first games fully integrated with those platforms. It remains popular, in the top 10 games by daily users on both.
2) Switching the iOS version to free-to-play in 2011 dramatically increased key metrics like downloads, daily users, and revenue compared to the premium version. Revenue increased 5x daily despite lower average spending per user.
3) iOS user engagement and monetization is typically 2x higher than on Facebook, driven by the
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
Bejeweled Blitz is one of the most successful, and longest running, cross-platform social games. This talk aims to offer an honest, unadulterated view of what operating a cross-platform social game means, and why "controlled chaos" is the most effective operational method. Attendees can expect to gain an understanding of cross-platform social game operations and the interesting findings that emerged from Bejeweled Blitz operations.
The document discusses the design of packaging and advertising for a music album. For the album digipak, the front cover features a close-up black and white photo of the artist to connect to themes and imagery from the music video narrative. The font is cursive red to connote themes of danger and love. The spine uses red and white fonts to link to innocence and death. The back cover features a forest scene connecting to the video while keeping the bold red font. Inside images directly from the video show the connection between the artist and themes. Overall, the packaging and advertising keep consistent themes, imagery and fonts to clearly link the different elements together.
This document discusses outfit ideas for characters in a music video. It considers suggestions from others for the female character to wear a dress with trainers or a hoodie and jeans. For the male, a waistcoat and trainers or a simple outfit is proposed. Accessories like a necklace representing luck are also discussed. Color choices and locations are considered to fit the narrative. The practicalities of costumes for filming are debated.
The document provides a production schedule and contact information for a music video shoot over four days in October and November 2013. It includes a schedule for three filming days at various Cambridge locations, with details on scenes, cast, crew roles and responsibilities, technical requirements, emergency contacts and directions to filming locations. Costume and transportation needs are also outlined.
The document provides guidance on conducting an effective focus group to gather feedback on a proposed music video idea. It recommends:
1) Clearly defining what you want to learn from the focus group, such as whether the target audience will enjoy the narrative and ideas for costumes and locations.
2) Using an engaging introductory activity, such as playing the song and asking for initial opinions, to quickly obtain important information while keeping the audience engaged.
3) Gathering specific feedback through interactive exercises, such as sorting descriptive words and drawing proposed costumes and props, to understand expectations and preferred elements for the music video.
The document provides photos and descriptions of potential filming locations for a movie, including run-down stairs and alleys to portray a poor urban area, a subway that could work with many shots despite foot traffic, a grand building for scenes after "escaping the urban location", and views from a location to film scenes of the couple together, working best at night or sunset.
The document discusses Goodwin's theory of analyzing music videos which includes five elements: intertextuality referring to other bands through clothing references, star iconography showing the artist in close ups, voyeurism using framing to peek into scenes, genre identifying the type of performance, and the synchronization of lyrics, visual symbols, music pace and editing shots.
1. Isobel is shown rushing through the city center confidently for her first date with James. She is wearing a colorful, formal outfit and carrying shopping bags.
2. James is walking at a slower pace while talking on the phone to his father. He is wearing a suit and clutching a coffee.
3. Isobel accidentally bumps into James, spilling his coffee. They have an awkward interaction but continue walking in opposite directions to meet for their date.
Dymanic beneifts enrollment & data driven marketing ppt Robertafinium
Dynamic enrollment and marketing technology for employee benefits and financial services that uses real time data influence [purchase behaviour and increase sales
The document lists the various extracurricular activities of several individuals including Delver, Jean, Eric, Ashley, Adam, Alex, Andrea, Anne and Grandma. Grandma's list is notably extensive, including traditional sports as well as activities like ballet, fencing, dessert making and more.
Bejeweled Blitz has been one of the first games to be fully integrated between Facebook and iOS and one of the most successful. In December 2011, PopCap launched a freemium version of Bejeweled Blitz on iOS (iPhone / iPad): previously, the game was available only on iPhone as a game mode inside Bejeweled 2, a premium product. This session will cover the decision process that led PopCap to launch the product as a freemium offering and the launch process itself, and highlight the most important lessons learned from it. The session will also focus on the most important aspects of launching and operating a cross-platform social product (mobile and Facebook).
1) The document provides a review and analysis of a music video.
2) It summarizes the plot and themes of the music video, noting that it takes place in a bar during a karaoke night and depicts lonely, unhappy people to match the lyrics of the song about being broken.
3) The review highlights certain shots and elements it likes, such as close-ups of the artist that will appeal to fans, and a moment showing hope among the characters.
The document provides information on a romantic comedy film including the storyline, characters, locations, and challenges. The storyline is about two wealthy families arranging a marriage between their inheriting children, James and Isobel, who have different views on love and wealth. It also outlines the opening sequence, certificate rating, similar films, and introduces the main characters of James Johnson and Isobel Melbourne. Locations include Cambridge, a town bench, grand arcade entrance, and a bank. Potential challenges are noise during filming, finding suitable actors, and weather.
The music video tells a romantic drama narrative about two young friends, where one escapes their derelict location for a better life while the other remains trapped and dies. The video features lyrics and visuals that align with the music, uses techniques like voyeurism and flashbacks, and references other pop songs in its genre through intertextuality and star iconography to create a narrative, artistic, and memorable story with opportunities for interpretation.
Il seguente lavoro di tesi ha cercato di mettere in luce cosa significa fare pubblicità durante l'attuale crisi economica. La tesi argomenta, attraverso i vari capitoli, i motivi che hanno portato i brand a cambiare le proprie strategie di comunicazione e marketing e come le agenzie pubblicitarie hanno dovuto riorganizzarsi a causa di un periodo dove i soldi circolano sempre meno.
Oltre alla crisi economica, si sta assistendo ad un'evoluzione tecnologica e mediatica dove il digitale sta diventando il mezzo più importante e presente. Questo è solo l'inizio di una nuova fase dove la connessione con la rete e con altre persone diventa costante e disponibile sempre ed ovunque.
The document does not contain any text to summarize. It only contains formatting characters. In 3 sentences or less, a summary cannot be provided as there is no information in the given document to summarize.
The music video for Ed Sheeran's song "The A Team" tells a narrative story through a single continuous shot. It shows Ed waiting alone in a hospital waiting room for 4 minutes, reflecting on the lyrics about a woman's miscarriage. Various people come and go from the waiting room, leaving the audience to wonder what happened to them. Through Ed's casual clothing and introspective demeanor, the simple video captures his typical style and the somber tone of the song.
This document summarizes and analyzes the music video for the song "Weightless" by All Time Low. It discusses several ways the video uses voyeurism, including showing words representing the band members' thoughts and showing behind-the-scenes footage. The video is classified as a performance video, showing the band performing on stage. It also focuses on each band member through close-ups. The words on screen sometimes mock other bands. The lyrics and visuals are well-synchronized through lip syncing. Finally, the editing pace matches the beat of the song as it increases for the chorus.
This document summarizes PopCap Games' experience with monetizing their Bejeweled franchise on mobile and social platforms. Some key points:
1) Bejeweled Blitz launched on Facebook in 2008 and iOS in 2010, becoming one of the first games fully integrated with those platforms. It remains popular, in the top 10 games by daily users on both.
2) Switching the iOS version to free-to-play in 2011 dramatically increased key metrics like downloads, daily users, and revenue compared to the premium version. Revenue increased 5x daily despite lower average spending per user.
3) iOS user engagement and monetization is typically 2x higher than on Facebook, driven by the
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
Bejeweled Blitz is one of the most successful, and longest running, cross-platform social games. This talk aims to offer an honest, unadulterated view of what operating a cross-platform social game means, and why "controlled chaos" is the most effective operational method. Attendees can expect to gain an understanding of cross-platform social game operations and the interesting findings that emerged from Bejeweled Blitz operations.
The document discusses the design of packaging and advertising for a music album. For the album digipak, the front cover features a close-up black and white photo of the artist to connect to themes and imagery from the music video narrative. The font is cursive red to connote themes of danger and love. The spine uses red and white fonts to link to innocence and death. The back cover features a forest scene connecting to the video while keeping the bold red font. Inside images directly from the video show the connection between the artist and themes. Overall, the packaging and advertising keep consistent themes, imagery and fonts to clearly link the different elements together.
This document discusses outfit ideas for characters in a music video. It considers suggestions from others for the female character to wear a dress with trainers or a hoodie and jeans. For the male, a waistcoat and trainers or a simple outfit is proposed. Accessories like a necklace representing luck are also discussed. Color choices and locations are considered to fit the narrative. The practicalities of costumes for filming are debated.
The document provides a production schedule and contact information for a music video shoot over four days in October and November 2013. It includes a schedule for three filming days at various Cambridge locations, with details on scenes, cast, crew roles and responsibilities, technical requirements, emergency contacts and directions to filming locations. Costume and transportation needs are also outlined.
The document provides guidance on conducting an effective focus group to gather feedback on a proposed music video idea. It recommends:
1) Clearly defining what you want to learn from the focus group, such as whether the target audience will enjoy the narrative and ideas for costumes and locations.
2) Using an engaging introductory activity, such as playing the song and asking for initial opinions, to quickly obtain important information while keeping the audience engaged.
3) Gathering specific feedback through interactive exercises, such as sorting descriptive words and drawing proposed costumes and props, to understand expectations and preferred elements for the music video.
The document provides photos and descriptions of potential filming locations for a movie, including run-down stairs and alleys to portray a poor urban area, a subway that could work with many shots despite foot traffic, a grand building for scenes after "escaping the urban location", and views from a location to film scenes of the couple together, working best at night or sunset.
The document discusses Goodwin's theory of analyzing music videos which includes five elements: intertextuality referring to other bands through clothing references, star iconography showing the artist in close ups, voyeurism using framing to peek into scenes, genre identifying the type of performance, and the synchronization of lyrics, visual symbols, music pace and editing shots.
1. Isobel is shown rushing through the city center confidently for her first date with James. She is wearing a colorful, formal outfit and carrying shopping bags.
2. James is walking at a slower pace while talking on the phone to his father. He is wearing a suit and clutching a coffee.
3. Isobel accidentally bumps into James, spilling his coffee. They have an awkward interaction but continue walking in opposite directions to meet for their date.
How does your opening sequence represent particular social
1. How does your opening
sequence represent
particular social groups?
By Katie Clover
2. James Johnson - Costume & props
To show that he is upper class he is dressed smartly in a
shirt and tie.
To show his age he has a mobile phone as his age
group, around 20 years old, are often linked to using
technology.
We use glasses as a prop to show James’ intelligence as
well as his work, which again links to his class.
As he is male we used a tie in the colour blue, rather
than a more feminine colour such as pink.
3. Isobel Melbourne - Costume & props
To show that she is girly she is holding a large amount
of shopping bags. These bags are from shops aimed at
her age range, around 20, such as Hollister and
Republic. This also shows her class as she doesn’t have
to worry about spending a large amount of money.
She is wearing sunglasses to imply that she is
fashionable which represents her gender and age.
Her costume consists of bright colours such as pink and
purple to represent her gender.
She has quite a lot of make up on and her hair done
nicely to show that she’s feminine.
4. Below is a picture of Rebecca from
Confessions of a Shopaholic who is quite
similar to our character of Isobel. She has
bright, mainly designer clothes and is
carrying a large quantity of shopping. This
presents her as feminine and confident.
Comparing
Character’s
Costumes
Isobel is also dressed in bright clothes as she
has a bubbly and outgoing personality. She is
carrying a lot of shopping bags too which
portrays her as wealthy. The main difference
between these two characters is that Isobel
has a grey coat on which reflects where she
lives as it is cold in England. Also her clothes
aren’t designer because we had to work with
what costume we already had, although this
doesn’t matter as she is still dressed formally.
5. James is wearing a shirt and tie to
represent his wealth and the fact
that he is hard working. However
he is wearing jeans and white
trainers to add a more relaxed
side to this look in order to reflect
his age.
Comparing
Character’s Above is a picture of Edward from the
Costumes film Pretty Woman. Like our male
character he is also a wealthy
business man, although he is older.
Throughout the film he mainly
dresses in formal attire such as
shirts, ties and sometimes suit jackets
too.
6. Representation of females
At one point Isobel drops her bags which presents
females as quite clumsy.
She then checks her appearance in a window and
smudges her make up which implies that females care a
lot about their appearances.
What she says during the voice over presents females as
relying more financially on their father’s which contrasts
to males as James has a job.
7. Representation of males
We have given the character of James less
dialogue, such as having Isobel do the voiceover, to
imply that males often talk less than females.
James is walking at a slightly slower pace which shows
that males are often more relaxed and laid back.
8. During the bench scene males are presented as calm as
Isobel seems nervous about the coffee incident which is
portrayed by her playing with her hair and apologising.
By doing this it shows that females can be more
dramatic and also implies that they have stronger
emotions, for example Isobel feels guilty. This contrasts
to James’ reaction as he says it’s fine and focuses on why
he was there in the first place instead by calling his date.
9. Conventionally in romantic comedies the main characters are from 2 different
classes, however we didn’t follow this convention as we used 2 characters
from upper classes.
James: To show he focuses on work and is not very sociable he is talking on
the phone about how he doesn’t want to meet Isobel. He is wearing smart
clothes to show his wealth, and Isobel mentions in the voice over that his shirt
is designer which adds to this. His phone is quite an expensive phone and we
used this prop rather than a cheaper phone to show that he can afford
luxuries. We also use the prop of glasses to show intellect which relates back
Class & Status to his well paid job. James is shown as being high status and represents the
upper class as being hard working and serious.
Isobel: She is carrying a large amount of shopping which shows that she can
afford to spend a lot of money which indicates that she is wealthy.
Also, during the voiceover it shows that she relies on her dad for money which
shows that she doesn’t need to work as her parents are rich enough to
support her. Isobel is the same class as James but represents the upper class
in a contrasting way. This is because she is shown as being relaxed as she
doesn’t have to work and ditsy because of mistakes that she makes such as
walking into James and spilling his coffee on him.