How did you attractaddres your audience
•Download as PPTX, PDF•
0 likes•113 views
The document discusses how the magazine "MIC" targeted its teenage audience. It used technology like promoting a Twitter account and iPhone app to expand its popularity. It also utilized popular music websites and programs like Last.fm and iTunes. The language in "MIC" uses informal slang and humor to connect with readers. Fashion was also a consideration, with stylish photos chosen to attract the target market.
Report
Share
Report
Share
Recommended
Advantages and Disadvantages of Mobile phone
Mobile phones can help in emergencies by allowing users to call for help when stranded. They also improve communication skills as users interact more over the phone. However, mobile phone use can be distracting and negatively impact health, as radiation exposure is a cancer concern and using phones while driving increases accidents. Excessive mobile phone use can also waste users' time and be disruptive if overused.
Media consumption pattern
This study examined media consumption patterns of undergraduate media and commerce students in Mumbai. It found that the internet was the most popular media, with television second. Students spent 1-3 hours per day on television and internet. Most accessed the internet via smartphones. WhatsApp and Facebook were the most used social media platforms, while Amazon and Flipkart were preferred for online shopping. The researchers concluded India has a large internet population that is driving growth in digital advertising, particularly among youth who spend significant time online.
Market trends
Dominos uses social media like Facebook, Twitter, and Instagram to promote their brand, engage customers, and gain new customers. They have created a mobile app to allow ordering directly from phones and tablets. Dominos also uses YouTube and image-centric content on platforms like Instagram and Pinterest to advertise new products and connect with younger audiences through sharing and commenting on videos and photos.
"Point of View" Slideshare
Social media allows organizations to interact with and market to customers. Marketers must excite customers with relevant offers, educate them about products, help them experience products, and give opportunities to engage. Firms analyze social media data to understand customer sentiment and develop engagement tactics. Popular social media sites for promotion include Facebook, LinkedIn, YouTube, Instagram, blogs and Twitter. Marketers use these sites to listen to customers, understand their motivations, and influence product reviews. The future of social media for marketing is growing as new platforms evolve over time.
Digital trends to watch in 2014
Digital trends to watch in 2014 focuses on several key trends in digital media in Thailand. These include the rise of simultaneous multi-screening on multiple devices, greater diversity of social media platforms beyond just Facebook, the growth of micro-video content on platforms like Line, and an increased focus on social media return on investment metrics beyond just likes. Marketers are also advised to utilize retargeting ads, omni-channel marketing across online and offline, digital out of home screens, and effective storytelling across multiple platforms.
Eve mayer orsburn's smcfw presentation
Social media refers to online communities that allow people to communicate and share information about common interests. It includes platforms like Facebook, Twitter, LinkedIn, YouTube, and others that enable conversation, feedback, and sharing of content among users. Research shows that consumers highly trust recommendations from friends and peers online when making purchase decisions. Effective social media use involves listening to discussions in relevant communities, engaging and sharing appropriate content, and measuring performance based on business goals.
Marketing in Japan: Section 1 Part 1 of 3
An overview of Japan from country facts to demographics. Then a look at the marketing platforms used; from digital marketing to internet marketing.
Delibera di consiglio n.11 del 14 settembre 2012 variante al p.r.g, campo spo...
Delibera di consiglio n.11 del 14 settembre 2012 variante al p.r.g, campo spo...Rinnovare Migliorare
Recommended
Advantages and Disadvantages of Mobile phone
Mobile phones can help in emergencies by allowing users to call for help when stranded. They also improve communication skills as users interact more over the phone. However, mobile phone use can be distracting and negatively impact health, as radiation exposure is a cancer concern and using phones while driving increases accidents. Excessive mobile phone use can also waste users' time and be disruptive if overused.
Media consumption pattern
This study examined media consumption patterns of undergraduate media and commerce students in Mumbai. It found that the internet was the most popular media, with television second. Students spent 1-3 hours per day on television and internet. Most accessed the internet via smartphones. WhatsApp and Facebook were the most used social media platforms, while Amazon and Flipkart were preferred for online shopping. The researchers concluded India has a large internet population that is driving growth in digital advertising, particularly among youth who spend significant time online.
Market trends
Dominos uses social media like Facebook, Twitter, and Instagram to promote their brand, engage customers, and gain new customers. They have created a mobile app to allow ordering directly from phones and tablets. Dominos also uses YouTube and image-centric content on platforms like Instagram and Pinterest to advertise new products and connect with younger audiences through sharing and commenting on videos and photos.
"Point of View" Slideshare
Social media allows organizations to interact with and market to customers. Marketers must excite customers with relevant offers, educate them about products, help them experience products, and give opportunities to engage. Firms analyze social media data to understand customer sentiment and develop engagement tactics. Popular social media sites for promotion include Facebook, LinkedIn, YouTube, Instagram, blogs and Twitter. Marketers use these sites to listen to customers, understand their motivations, and influence product reviews. The future of social media for marketing is growing as new platforms evolve over time.
Digital trends to watch in 2014
Digital trends to watch in 2014 focuses on several key trends in digital media in Thailand. These include the rise of simultaneous multi-screening on multiple devices, greater diversity of social media platforms beyond just Facebook, the growth of micro-video content on platforms like Line, and an increased focus on social media return on investment metrics beyond just likes. Marketers are also advised to utilize retargeting ads, omni-channel marketing across online and offline, digital out of home screens, and effective storytelling across multiple platforms.
Eve mayer orsburn's smcfw presentation
Social media refers to online communities that allow people to communicate and share information about common interests. It includes platforms like Facebook, Twitter, LinkedIn, YouTube, and others that enable conversation, feedback, and sharing of content among users. Research shows that consumers highly trust recommendations from friends and peers online when making purchase decisions. Effective social media use involves listening to discussions in relevant communities, engaging and sharing appropriate content, and measuring performance based on business goals.
Marketing in Japan: Section 1 Part 1 of 3
An overview of Japan from country facts to demographics. Then a look at the marketing platforms used; from digital marketing to internet marketing.
Delibera di consiglio n.11 del 14 settembre 2012 variante al p.r.g, campo spo...
Delibera di consiglio n.11 del 14 settembre 2012 variante al p.r.g, campo spo...Rinnovare Migliorare
What i have learnt..
I've learned a lot about using various technologies from constructing this product. Blogger allowed me to easily upload multimedia like images, videos, and documents to create an individualized blog. Photoshop expanded my skills in editing images using tools like fading and airbrushing to make compositions for my pages. I learned about layers and how to manipulate images for 3D effects. Other programs like iPhoto, Windows Live Photo Gallery helped me adjust photos and learn photo manipulation skills. Overall I gained experience with many software tools for media creation and presentation.
Products powerpoint
Gathered From The Garden LLC sells a variety of skincare products including a Coffee Butter Lotion Bar, Flip Flop Foot Cream for intensive foot therapy, and Goat Milk and Honey Lotion. They also offer Bath and Massage Oil, Satin and Silk Shea Butter Lotion, Loco-Lotion and Slather Goop, and a Pampered Pooch Calming Spray.
Delibera consiglio n.2 solidarietà consiglieri
Delibere di Consiglio del 27 Febbraio 2014
Solidarietà ai consiglieri
Geography of Australia
Australia is a federal parliamentary democracy and constitutional monarchy located in Oceania. It is the world's sixth largest country by total area and has a population of over 23 million people that is highly urbanized and concentrated on the eastern coast. Australia has a diverse landscape that includes the Great Barrier Reef, Uluru, and varied climates across its six states and territories.
How did you attract address your audience
The document discusses how the magazine "BEAT" addressed its audience. It created apps for the iPhone and Blackberry to share news and created social media accounts on Twitter and Facebook. It also promoted the magazine on music websites like iTunes to reach its target audience of teenagers who use social media and listen to music. The magazine featured fashionable clothing in photos that would appeal to readers and included fashion tips. Everything in the magazine was designed to be aesthetically pleasing for teenagers, using appealing language and eye-catching graphics on the cover to attract their interest.
The Wonderful World of Social Media
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Social Business - Social Media for Business in Africa
We are at the social media tipping point
Some brands in Africa have already understood this and are harnessing the power of this medium. Will YOU be one of the pioneers in social business, or will that be for another company? You can make this happen.
This session is designed to focus your mind on the opportunity to use social media for business gain, looking at how mobile penetration, data and audience growth have created a perfect chance for 'first mover advantage' for those brave enough to dive in.
Social Media Has Fallen
Social networking platforms are increasingly focusing on messaging capabilities, moving social media interactions towards private messaging applications. This document discusses the rise of social messaging platforms like WeChat that people use for a variety of daily activities. It notes that mobile messaging services are predicted to generate $1.279 trillion in revenue by 2018. Social messaging allows for improved consumer targeting and insights as well as easier marketing through push notifications. Case studies show how brands have successfully used messaging apps like Kik and Line to engage large audiences. The document advocates that brands explore social messaging platforms to connect with consumers as social media shifts in this direction.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
(Graham Brown mobileYouth) How Important is Earned Media in the Education and...
Earned media has become more important than paid media for educating mobile app users and driving discovery. As the mobile landscape has changed, youth are tuning out traditional advertising and instead rely on social conversations with influencers to learn about new apps. These influencers called "Fans" play a key role in identifying and spreading awareness of new technologies. To be effective, companies must engage these influencers in dialogue and provide tools to help Fans educate others, rather than relying on outdated advertising approaches. Facilitating the social process of education and discovery initiated by youth themselves is important for mobile apps.
Social Media: Beyond The Hype
The business landscape has changed. Consumers have become more self-reliant and increasingly less dependent on so called ‘experts’. Quite simply people trust people - and they like to do business with people they know and trust. Consumers refuse to be talked down to anymore - demanding that companies engage with them.
By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a no nonsense look at social media and how companies have benefited and fallen victim to the power of social media. Giving examples from around the world but focusing on the Netherlands. It gives 10 simple-to-follow first steps to start implementing social media into your business. Dispelling a few misconceptions along the way.
Presentation developed by Iain Davenport, Internet Consultant at The Englishman Online.
Digital marketing to the rural sector 2
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
The Impact Of Digital Media On The Cinema Industry
Social media has significantly impacted the news industry by allowing news to spread much more quickly as major events unfold, shortening the time it takes for stories to enter the market. However, this speed of information sharing has also introduced inaccuracies as opinions on social media can spread before facts are verified. Citizen journalism has also changed the role of audiences, who now act as constant content producers in addition to consumers of news.
Social Media & SM Marketing
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
Importance of Social Media Marketing for Corporate Firms AVEA
This document discusses the importance of social media marketing for corporate firms, using Avea as a case study. It begins with an introduction on the evolution of social media and increasing usage of social platforms. It then covers trends in social media marketing from both consumer and corporate perspectives. The document analyzes how Avea uses social media for marketing purposes, comparing its approach to competitors Turkcell and Vodafone. It finds that social media is effective for Avea to increase brand awareness, customer satisfaction and engagement while decreasing advertising costs. Overall, the document shows how understanding social media is crucial for companies to adapt their marketing strategies and benefit from this important new channel.
Social Media and Higher Education
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
One To One
This document presents the hypothesis that traditional mass marketing strategies are no longer effective due to increasing consumer diversity. As people's lifestyles and consumption habits have become more varied with technological advances, it is now possible to collect detailed information about individuals to enable highly personalized, one-to-one marketing. The document outlines the history of consumption and marketing from pre-industrial times through the modern digital era. Examples are provided of companies like Starbucks and M&M using social media to engage customers on a personal level. The conclusion is that individualized marketing focusing on emotional satisfaction will build stronger customer loyalty and lifetime value compared to impersonal mass marketing.
Facebook and the Cinema_ Research Abstract
This document provides an abstract for a master's thesis titled "Facebook and the Cinema" which assesses the impact of Facebook fan pages on user attitudes and behaviors toward movies. The research aims to understand how fan pages influence consumption and how companies can drive legal consumption. A survey was administered to 200 students and findings showed fan page value and risk predict behavioral intentions, while solutions were proposed to increase value and reduce risk perceptions. The research models user attitudes based on the technology acceptance model and theory of planned behavior.
More Related Content
Viewers also liked
What i have learnt..
I've learned a lot about using various technologies from constructing this product. Blogger allowed me to easily upload multimedia like images, videos, and documents to create an individualized blog. Photoshop expanded my skills in editing images using tools like fading and airbrushing to make compositions for my pages. I learned about layers and how to manipulate images for 3D effects. Other programs like iPhoto, Windows Live Photo Gallery helped me adjust photos and learn photo manipulation skills. Overall I gained experience with many software tools for media creation and presentation.
Products powerpoint
Gathered From The Garden LLC sells a variety of skincare products including a Coffee Butter Lotion Bar, Flip Flop Foot Cream for intensive foot therapy, and Goat Milk and Honey Lotion. They also offer Bath and Massage Oil, Satin and Silk Shea Butter Lotion, Loco-Lotion and Slather Goop, and a Pampered Pooch Calming Spray.
Delibera consiglio n.2 solidarietà consiglieri
Delibere di Consiglio del 27 Febbraio 2014
Solidarietà ai consiglieri
Geography of Australia
Australia is a federal parliamentary democracy and constitutional monarchy located in Oceania. It is the world's sixth largest country by total area and has a population of over 23 million people that is highly urbanized and concentrated on the eastern coast. Australia has a diverse landscape that includes the Great Barrier Reef, Uluru, and varied climates across its six states and territories.
Viewers also liked (8)
Delibera di consiglio n.12 del 14 settembre 2012 nomina revisore dei conti
Delibera di consiglio n.12 del 14 settembre 2012 nomina revisore dei conti
Delibera consiglio n.9 del 30 aprile 2012 approvazione rendiconto gestione ...
Delibera consiglio n.9 del 30 aprile 2012 approvazione rendiconto gestione ...
Similar to How did you attractaddres your audience
How did you attract address your audience
The document discusses how the magazine "BEAT" addressed its audience. It created apps for the iPhone and Blackberry to share news and created social media accounts on Twitter and Facebook. It also promoted the magazine on music websites like iTunes to reach its target audience of teenagers who use social media and listen to music. The magazine featured fashionable clothing in photos that would appeal to readers and included fashion tips. Everything in the magazine was designed to be aesthetically pleasing for teenagers, using appealing language and eye-catching graphics on the cover to attract their interest.
The Wonderful World of Social Media
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Social Business - Social Media for Business in Africa
We are at the social media tipping point
Some brands in Africa have already understood this and are harnessing the power of this medium. Will YOU be one of the pioneers in social business, or will that be for another company? You can make this happen.
This session is designed to focus your mind on the opportunity to use social media for business gain, looking at how mobile penetration, data and audience growth have created a perfect chance for 'first mover advantage' for those brave enough to dive in.
Social Media Has Fallen
Social networking platforms are increasingly focusing on messaging capabilities, moving social media interactions towards private messaging applications. This document discusses the rise of social messaging platforms like WeChat that people use for a variety of daily activities. It notes that mobile messaging services are predicted to generate $1.279 trillion in revenue by 2018. Social messaging allows for improved consumer targeting and insights as well as easier marketing through push notifications. Case studies show how brands have successfully used messaging apps like Kik and Line to engage large audiences. The document advocates that brands explore social messaging platforms to connect with consumers as social media shifts in this direction.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
(Graham Brown mobileYouth) How Important is Earned Media in the Education and...
Earned media has become more important than paid media for educating mobile app users and driving discovery. As the mobile landscape has changed, youth are tuning out traditional advertising and instead rely on social conversations with influencers to learn about new apps. These influencers called "Fans" play a key role in identifying and spreading awareness of new technologies. To be effective, companies must engage these influencers in dialogue and provide tools to help Fans educate others, rather than relying on outdated advertising approaches. Facilitating the social process of education and discovery initiated by youth themselves is important for mobile apps.
Social Media: Beyond The Hype
The business landscape has changed. Consumers have become more self-reliant and increasingly less dependent on so called ‘experts’. Quite simply people trust people - and they like to do business with people they know and trust. Consumers refuse to be talked down to anymore - demanding that companies engage with them.
By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a no nonsense look at social media and how companies have benefited and fallen victim to the power of social media. Giving examples from around the world but focusing on the Netherlands. It gives 10 simple-to-follow first steps to start implementing social media into your business. Dispelling a few misconceptions along the way.
Presentation developed by Iain Davenport, Internet Consultant at The Englishman Online.
Digital marketing to the rural sector 2
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
The Impact Of Digital Media On The Cinema Industry
Social media has significantly impacted the news industry by allowing news to spread much more quickly as major events unfold, shortening the time it takes for stories to enter the market. However, this speed of information sharing has also introduced inaccuracies as opinions on social media can spread before facts are verified. Citizen journalism has also changed the role of audiences, who now act as constant content producers in addition to consumers of news.
Social Media & SM Marketing
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
Importance of Social Media Marketing for Corporate Firms AVEA
This document discusses the importance of social media marketing for corporate firms, using Avea as a case study. It begins with an introduction on the evolution of social media and increasing usage of social platforms. It then covers trends in social media marketing from both consumer and corporate perspectives. The document analyzes how Avea uses social media for marketing purposes, comparing its approach to competitors Turkcell and Vodafone. It finds that social media is effective for Avea to increase brand awareness, customer satisfaction and engagement while decreasing advertising costs. Overall, the document shows how understanding social media is crucial for companies to adapt their marketing strategies and benefit from this important new channel.
Social Media and Higher Education
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
One To One
This document presents the hypothesis that traditional mass marketing strategies are no longer effective due to increasing consumer diversity. As people's lifestyles and consumption habits have become more varied with technological advances, it is now possible to collect detailed information about individuals to enable highly personalized, one-to-one marketing. The document outlines the history of consumption and marketing from pre-industrial times through the modern digital era. Examples are provided of companies like Starbucks and M&M using social media to engage customers on a personal level. The conclusion is that individualized marketing focusing on emotional satisfaction will build stronger customer loyalty and lifetime value compared to impersonal mass marketing.
Facebook and the Cinema_ Research Abstract
This document provides an abstract for a master's thesis titled "Facebook and the Cinema" which assesses the impact of Facebook fan pages on user attitudes and behaviors toward movies. The research aims to understand how fan pages influence consumption and how companies can drive legal consumption. A survey was administered to 200 students and findings showed fan page value and risk predict behavioral intentions, while solutions were proposed to increase value and reduce risk perceptions. The research models user attitudes based on the technology acceptance model and theory of planned behavior.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
Marketing and Communication in the Social Media Era
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
fraud prevention uk
Knowing your social media score is the first step in taking control of any potential issues you may get. We identify your big 5 Personality Traits across your multiple social media accounts - Facebook, Instagram, Twitter, Linkedin.
Social Media for 2011 - Feb
Social Media presentation ran by Sam Mutimer of thinktank media. This covers off perceived trends for 2011, successful case studies and tactics.
What's Working In Banking (2019)
Banks are focusing on building brand loyalty among youth through targeted social media campaigns and personalized mobile banking experiences. Some strategies that have been successful include HSBC's student-focused music campaign on social media in the UK, TEB BNP Paribas' branded Snapchat lens to promote a tennis tournament, and EGBank's social media storytelling series that increased brand awareness among Egyptian youth. Artificial intelligence is also being used to deliver contextually relevant messages to the right audiences at the right time, as demonstrated by Alfa-Bank's use of AI to connect customers to a football star brand ambassador.
New Era of Social Media
This document summarizes the shift from traditional social media to private messaging apps. It discusses how social media initially gained popularity by fulfilling human needs for connection but brands began overtaking feeds with promotions. Users then moved to private messaging apps like WhatsApp, Snapchat, and Facebook Messenger which provide a more private and convenient experience. The document argues that these apps can mutually benefit users and brands if brands adopt opt-in advertising and creative monetization strategies versus interruptive ads.
Similar to How did you attractaddres your audience (20)
Social Business - Social Media for Business in Africa
Social Business - Social Media for Business in Africa
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
(Graham Brown mobileYouth) How Important is Earned Media in the Education and...
(Graham Brown mobileYouth) How Important is Earned Media in the Education and...
The Impact Of Digital Media On The Cinema Industry
The Impact Of Digital Media On The Cinema Industry
Importance of Social Media Marketing for Corporate Firms AVEA
Importance of Social Media Marketing for Corporate Firms AVEA
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media Era
Recently uploaded
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Tomaz Bratanic
Graph ML and GenAI Expert - Neo4j
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
The Microsoft 365 Migration Tutorial For Beginner.pptx
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Recently uploaded (20)
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
How did you attractaddres your audience
- 1. How did you attract/address you audience?
- 2. Technology : Certain points were brought up through questionnaire’s and target feedback that the readers are big fans of twitter, and iPhones. Therefore a direct approach was technology. Through promoting a twitter account and an iPhone app the popularity of “MIC” could be expanded. This was proven from a recent questionnaire aimed at the target audience.
- 3. Secondly through the use of websites known for the music industry to be very popular and important. Websites/Programs such as “last.fm” and “iTunes”. Both or which are large contributors to the music industry and can therefore help “MIC” become noticeable and attract the correct target audience to the magazine. The use of this technology is mentioned on some of the issue’s, on the website and promoted in shops etc. The attraction would be the free iTunes download. In the current state of the teenage lifestyle technology is taking over, it is proven that most teenagers spend the majority of there time on social networking websites, listening to music or going out. We chose these two enticements as it will encourage people to purchase the magazine.
- 4. Language : The use of language plays a bit part in the attraction of the magazine. It is almost certain that customers would not purchase the magazine if the content was “boring” and “irrelevant”. The language needs to connect with the audience and make them feel interested in the magazine. That's why “MIC” has a much lower register and is alot less informal. Often humour and slang is brought up to connect with the readers. Fashion : Finally another contributing factor was fashion. Fashion is an important factor in a teenagers life, the questionnaire proved this. Therefore i took into consideration the use of clothing and costume when taking the photo’s for “MIC” I made sure the fashion was suitable and stylish to attract and connect with the target market.