Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
House of Zappos Transforms Historic Mansion for Fashion Bloggers
1. HOUSE OF ZAPPOS
Project House of Zappos
Place Fashion and Beauty Blogger Conference, Santa Monica, CA
Task Transform the fabulous beachside manor of actress and
beloved party girl Marion Davies into a gorgeous lounge space,
complete with lush displays of Zappos product offerings.
Summary Guests explored the vast array of Zappos products
through a series of surprising and delightfully merchandised tableaus
at every turn. The Trophy Room took guests on a shopping safari with
exotic patterns and nature-inspired baubles, while the Floral Room was
abloom with endless layers of petal bedecked prints. Bloggers uploaded
videos in the media room, met with featured designers in the creative
studios and roamed the house on an Instagram-powered scavenger
hunt, instantly sharing the Zappos-branded magic with their readers.