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Jason Cass Case Study IIA of IL 2012
This document discusses how an insurance agency used social media, specifically Facebook, to generate new business leads and increase revenue. It provides three case studies of campaigns the agency ran on Facebook that resulted in new customer referrals, quotes, and policies sold. The first case study discusses a contest held in 2011 that generated 19 referrals and led to $28,000 in written premium. Subsequent campaigns and the agency's social media presence overall helped increase annual premiums written from $35,000 to $110,000 over two years, exceeding original goals.
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Las conferencias tratan sobre cómo lanzar un negocio o proyecto teniendo en cuenta aspectos como realizar estudios de mercado, crear una página web atractiva, hacer campañas de marketing digital, analizar palabras clave y costes de promoción, y desarrollar un sólido plan de negocio que considere la propuesta de valor, el equipo, las finanzas y la tesorería para limitar riesgos. Un mensaje clave es aprender a aprovechar las oportunidades y atreverse a emprender aunque el proyecto pueda fallar, pues
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Jason Cass Case Study IIA of IL 2012
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Este documento describe las fases de la relación con los clientes y los elementos fundamentales de la comunicación con ellos. La comunicación con los clientes, ya sea presencial, telefónica o escrita, es fundamental para transmitir la imagen de la empresa y fidelizar a los clientes. En todas las formas de comunicación es esencial el trato respetuoso y educado hacia el cliente.
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