The travel agent landscape has changed forever. Travel agents are still responsible for 1/3 of U.S. travel sales, but storefront agencies are losing ground to their smaller revenue - but more plentiful counterparts - the home based travel agents. This presentation was given at the Travel Leaders May 2013 Regional meeting in Chicago. Showing the continuing trend of growth in the home based market, the idea was to show storefront agencies that they can profit from this trend and secure their future. How? By developing a host agency division that takes home based agents under their umbrella.