The document summarizes Greece's response to several cases where horse meat was found substituted for beef in various meat products. IKEA Greece withdrew meatballs and sausages after horse DNA was detected. Two companies, Traditional Meat Ananiadis and Bros. Mpatanina, publicly withdrew products and pledged inspections after similar findings. Carrefour recalled lasagna and canelloni in Greece due to the contamination. Several other companies withdrew village sausage, kebaps, and burgers. Two importers distributed horse meat to customers but did not take responsibility for the mislabeling when it was discovered.

1. HORSE MEAT SCANDAL
GREECE
CRISIS MANAGEMENT CASE
STUDY

2. - GREECE
THE ISSUE: Horse DNA found in IKEA meatballs
How did they respond ?
• Announcement on official facebook IKEA Greece page: Checks and preventive
withdrawal of meatballs after the events of the Czech Republic.
• Announcement and preventive
withdrawal of sausages, poultry
and whatever they got delivered
from this supplier
• Replacement of previous sausages with
new certified Greek products
http://www.econews.gr/2013/02/27/ikea-keftedakia-kreas-alogou-96566/

3. “TRADITIONAL MEAT ANANIADIS” -
THE ISSUE: The product “Kavourmas” found positive in
horse DNA tests.
How did they respond ?
• Public Comment - Answer to webpages that mentioned
this, expressing disappointment, deception from supplier
and declaring immediate withdrawal.
http://www.tanea.gr/news/greece/article/5004192/kreas-alogoy-entopisthke-ksana-se-ellhnika-trofima/
http://www.skai.gr/news/health/article/225021/vrethike-kavourmas-me-kreas-alogou/#disqus_thread
http://www.faros24.gr/health/se-kabourma-ananiadi-entopisthike-kreas-alogou.html

4. “BROS. MPATANINA
THE ISSUE: The product “Soutzouki and armenian
Kebap” found positive for horse meat.
How did they respond ?
• Press Release : Expression of
disappointment, immediate withdrawal of these
products and commitment to carry out inspections.
http://www.fimes.gr/2013/03/arkas-afoi-mpatanian-dna-alogou/

5. THE ISSUE : Horse meat found in 2 products – “canelloni
bolognese” and “lasagna bolognese”
 Those products were created for Carrefour by group Comigel
How did they respond ?
• CARREFOUR  recall of those 2 products
• The products hadn’t reached Greek market
http://www.matrix24.gr/

6. STAMPOLIDIS
THE ISSUE : Horse meat found in village sausage with
the label “nostima”
How did they respond ?
• Production Date - 23/2/2013 , Consumption by Date - 25/03/13
• EFET asked immediate withdrawal of the product from the greek market
and the corresponding checks have already taken place.
http://www.pameevro.gr/enhmerwsh-evros/topika-nea/articleType/ArticleView/articleId/6056/--
Nostima-----.aspx

7. THE ISSUE : Horse DNA found in Armenian Kebap, in
Soutzoukaki and in burger
How did they respond ?
• Downplayed the fact by making a statement about the fact
• Transfer of responsibility to the T & T Foods AEΗ
• Τ&Τ Fοοds AE silenced
www.eksegersi.gr

8. Two more companies are involved
in horse meat import in Greece
•Horse DNA was found in sautéed veal tin which has
distributed by greek company in a letonian name
“ГОВЯДИНа”.
• An other greek catering company named FROZEN BEEF
MEAT NECK and FROZEN BEEF MEAT TOPSIDE
“ZIKOYDI VASILIKI“,was distributing horse meat to her clients.
76 of them have been DNA tested and 26 were found
positive to horse DNA.

9. Rensponsibilities
Even the fact that the meat were
tested and found positive in horse DNA
no-one from that two companies took
responsibilities or talk to the Press for
what they were feeding the greek
people.

10. THANK YOU FOR YOUR
TIME !!
PARASKEVI GEORGIOU
ATHINA KARAKOSTA
MARIA LOUFARDAKI
LINDA MATA
EIRINI MARTAKI