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Homework #1
CE 3601 Transportation Engineering (Lecture)
Total 15 points
Due by 2/4/2022
Name:
Bronco ID:
1. (2 pts) How are the U.S. interstate highways numbered?
(hint: from west to east, south to north, even/odd,
descending/ascending order)? What’s the one/two/three-digit
system? Is the interstate highway number unique, meaning there
is only one number in one place?
2. (0.5 pt) Enumerate four functional classifications of
highways.
3. (0.5 pt) Does the local road represent the largest or smallest
percentage of U.S. highway mileage?
4. (2 pts)
1) What is the full name of MPO?
2) Federal-Aid Highway Act of 1962 required the formation of
an MPO for any urbanized area with a population greater than
_____?
3) How many MPOs are there in the U.S.?
4) What’s the MPO for the Greater Los Angeles Metropolitan
Area?
5. (1 pt) List the name of the six county transportation
commissions in Southern California. For example, LACMTA is
the county transportation commission for LA County. What
about the other five counties? (Orange, San Bernardino,
Riverside, Ventura, Imperial)
6. (1 pt) Summarize MAP-21 in one paragraph.
7. (1 pt) Summarize FAST in one paragraph. (Date, amount,
scope, etc.)
8. (1 pt) Summarize SB-1 in one paragraph. (Date, amount,
scope, etc.)
9. (2 pts)
1) How much do we pay for federal gas tax and state gas tax in
cents/gallon in California?
2) What’s the ranking of the California state gas tax in the
whole U.S.?
10. Watch the video and FAQs at https://scag.ca.gov/c onnect-
socal, then answer:
1) What’s Connect Socal? (1pt)
2) What is included in Connect Socal? (1pt)
3) Why is our region so congested? (1 pt)
4) What are your thoughts on how to relieve traffic congestion?
(1pt)
1
Online Social Media Principles (12/2/09)
Online Social Media Principles
INTRODUCTION
Every day, people discuss, debate and embrace The Coca‐ Cola
Company and our brands in thousands of online
conversations. We recognize the vital importance of participatin
g in these online conversations and are
committed to ensuring that we participate in online social media
the right way. These Online Social Media
Principles have been developed to help empower our associates
to participate in this new frontier of
marketing and communications, represent our Company, and sha
re the optimistic and positive spirits of our
brands.
The vision of the Company to achieve sustainable growth online
and offline is guided by certain shared values
that we live by as an organization and as individuals:
• LEADERSHIP: The courage to shape a better future;
• COLLABORATION: Leveraging our collective genius;
• INTEGRITY: Being real;
•
ACCOUNTABILITY: Recognizing that if it is to be, it’s up to
me;
• PASSION: Showing commitment in heart and mind;
• DIVERSITY: Being as inclusive as our brands; and
• QUALITY: Ensuring what we do, we do well.
These Online Social Media Principles are intended to outline ho
w these values should be demonstrated in the
online social media space and to guide your participation in this
area, both when you are participating
personally, as well as when you are acting on behalf of the Com
pany. It is critical that we always remember who
we are (a marketing company) and what our role is in the social
media community (to build our brands). The
same rules that apply to our messaging and communications in t
raditional media still apply in the online social
media space; simply because the development and implementati
on of an online social media program can be
fast, easy, and inexpensive doesn’t mean that different rules app
ly.
The Company encourages all of its associates to explore and eng
age in social media communities at a level at
which they feel comfortable. Have fun, but be smart. The best a
dvice is to approach online worlds in the same
way we do the physical one –
by using sound judgment and common sense, by adhering to the
Company’s
values, and by following the Code of Business Conduct and all
other applicable policies.
COMPANY COMMITMENTS
The Company adheres strongly to its core values in the online s
ocial media community, and we expect the same
commitment from all Company representatives –
including Company associates, and associates of our agencies,
vendors and suppliers. Any deviation from these commitments
may be subject to disciplinary review or other
appropriate action.
The Five Core Values of the Company in the Online Social Med
ia Community
1.
Transparency in every social media engagement. The Company
does not condone manipulating the
social media flow by creating “fake” destinations and posts desi
gned to mislead followers and control a
conversation. Every Web site, “fan page”, or other online destin
ation that is ultimately controlled by the
Company must make that fact known to users and must be autho
rized according to applicable internal
protocols in order to track and monitor the Company’s online pr
esence. We also require bloggers and
social media influencers to disclose to their readers when we’re
associating with them, whether by
providing them with product samples or hosting them at Compa
ny events, and we need to monitor
whether they are complying with this requirement.
2.
Protection of our consumers’ privacy. This means that we shoul
d be conscientious regarding any
Personally Identifiable Information (PII) that we collect, includi
ng how we collect, store, use, or share
that PII, all of which should be done pursuant to applicable Priv
acy Policies, laws and IT policies.
Online Social Media Principles (12/15/09) 2
3.
Respect of copyrights, trademarks, rights of publicity, and other
third‐ party rights in the online social
media space, including with regard to user‐ generated content (
UGC). How exactly you do this may
depend on your particular situation, so work with your cross‐ fu
nctional teams to make informed,
appropriate decisions.
4.
Responsibility in our use of technology. We will not use or alig
n the Company with any organizations or
Web sites that deploy the use of excessive tracking software, ad
ware, malware or spyware.
5.
Utilization of best practices, listening to the online community,
and compliance with applicable
regulations to ensure that these Online Social Media Principles r
emain current and reflect the most up‐
to‐ date and appropriate standards of behavior.
COMPANY AND AGENCY ASSOCIATES’ ONLINE SOCIAL
MEDIA ACTIVITIES
The Company respects the rights of its associates and its authori
zed agencies’ associates to use blogs and other
social media tools not only as a form of self‐ expression, but als
o as a means to further the Company’s business.
It is important that all associates are aware of the implications o
f engaging in forms of social media and online
conversations that reference the Company and/or the associate’s
relationship with the Company and its brands,
and that associates recognize when the Company might be held r
esponsible for their behavior.
Our Expectations for Associates’ Personal Behavior in Online S
ocial Media
There’s a big difference in speaking “on behalf of the Company
” and speaking “about” the Company. This set of
5 principles refers to those personal or unofficial online activiti
es where you might refer to Coca‐ Cola.
1.
Adhere to the Code of Business Conduct and other applicable po
licies. All Company associates, from
the Chairman to every intern, are subject to the Company’s Cod
e of Business Conduct in every public
setting. In addition, other policies, including the Information Pr
otection Policy and the Insider Trading
Policy, govern associates’ behavior with respect to the disclosur
e of information; these policies are
applicable to your personal activities online.
2.
You are responsible for your actions. Anything you post that ca
n potentially tarnish the Company’s
image will ultimately be your responsibility. We do encourage y
ou to participate in the online social
media space, but urge you to do so properly, exercising sound ju
dgment and common sense.
3.
Be a “scout” for compliments and criticism. Even if you are not
an official online spokesperson for the
Company, you are one of our most vital assets for monitoring th
e social media landscape. If you come
across positive or negative remarks about the Company or its br
ands online that you believe are
important, consider sharing them by forwarding them to [email
protected]
4.
Let the subject matter experts respond to negative posts. You m
ay come across negative or disparaging
posts about the Company or its brands, or see third parties tryin
g to spark negative conversations.
Unless you are a certified online spokesperson, avoid the tempta
tion to react yourself. Pass the post(s)
along to our official in‐ market spokespersons who are trained t
o address such comments, at
[email protected]
5.
Be conscious when mixing your business and personal lives. On
line, your personal and business
personas are likely to intersect. The Company respects the free s
peech rights of all of its associates, but
you must remember that customers, colleagues and supervisors
often have access to the online content
you post. Keep this in mind when publishing information online
that can be seen by more than friends
and family, and know that information originally intended just f
or friends and family can be forwarded
on. Remember NEVER to disclose non‐ public information of th
e Company (including confidential
information), and be aware that taking public positions online th
at are counter to the Company’s
interests might cause conflict.
Our Expectations for Online Spokespeople
Just as with traditional media, we have an opportunity –
and a responsibility – to effectively manage the
Company’s reputation online and to selectively engage and parti
cipate in the thousands of online conversations
that mention us every day. The following 10 principles guide ho
w our Certified Online Spokespeople should
represent the Company in an online, official capacity when they
are speaking “on behalf of the Company:”
Online Social Media Principles (12/15/09) 3
1.
Be Certified in the Social Media Certification Program. All ass
ociates who wish to officially represent
the Company online must complete the Social Media Certificati
on Program prior to beginning or
continuing these activities.
2.
Follow our Code of Business Conduct and all other Company po
licies. Our Code of Business Conduct
provides the foundation for these Online Social Media Principle
s: “As a representative of [the Company],
you must act with honesty and integrity in all matters.” This co
mmitment is true for all forms of social
media. In addition, several other policies govern your behavior
as a Company spokesperson in the online
social media space, including the Information Protection Policy
and the Insider Trading Policy.
3.
Be mindful that you are representing the Company. As a Compa
ny representative, it is important that
your posts convey the same positive, optimistic spirit that the C
ompany instills in all of its
communications. Be respectful of all individuals, races, religion
s and cultures; how you conduct yourself
in the online social media space not only reflects on you –
it is a direct reflection on the Company.
4.
Fully disclose your affiliation with the Company. The Company
requires all associates who are
communicating on behalf of the Company to always disclose the
ir name and their affiliation. It is never
acceptable to use aliases or otherwise deceive people. State you
r relationship with the Company from
the outset, e.g., “Hi, I’m John and I work for The Coca‐ Cola C
ompany….” This disclosure is equally
important for any agency/vendor/partner/third party who is repr
esenting the Company online. They
must disclose that they work “with The Coca‐ Cola Company.”
5.
Keep records. It is critical that we keep records of our interacti
ons in the online social media space and
monitor the activities of those with whom we engage. Because
online conversations are often fleeting
and immediate, it is important for you to keep track of them wh
en you’re officially representing the
Company. Remember that online Company statements can be he
ld to the same legal standards as
traditional media communications. Keep records of any online d
ialogue pertaining to the Company and
send a copy to [email protected]
6.
When in doubt, do not post. Associates are personally responsib
le for their words and actions,
wherever they are. As online spokespeople, you must ensure tha
t your posts are completely accurate
and not misleading, and that they do not reveal non‐ public info
rmation of the Company. Exercise sound
judgment and common sense, and if there is any doubt, DO NOT
POST IT. In any circumstance in which
you are uncertain about how to respond to a post, send the link t
o [email protected]
7.
Give credit where credit is due and don’t violate others’ rights.
DO NOT claim authorship of something
that is not yours. If you are using another party’s content, make
certain that they are credited for it in
your post and that they approve of you utilizing their content. D
o not use the copyrights, trademarks,
publicity rights, or other rights of others without the necessary
permissions of the rightsholder(s).
8.
Be responsible to your work. The Company understands that ass
ociates engage in online social media
activities at work for legitimate purposes and that these activitie
s may be helpful for Company affairs.
However, the Company encourages all associates to exercise so
und judgment and common sense to
prevent online social media sites from becoming a distraction at
work.
9.
Remember that your local posts can have global significance. T
he way that you answer an online
question might be accurate in some parts of the world, but inacc
urate (or even illegal) in others. Keep
that “world view” in mind when you are participating in online
conversations.
10.
Know that the Internet is permanent. Once information is publi
shed online, it is essentially part of a
permanent record, even if you “remove/delete” it later or attemp
t to make it anonymous. If your
complete thought, along with its context, cannot be squeezed int
o a character‐ restricted space (such as
Twitter), provide a link to an online space where the message ca
n be expressed completely and
accurately.

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Homework #1CE 3601 Transportation Engineering (Lecture)Total 1

  • 1. Homework #1 CE 3601 Transportation Engineering (Lecture) Total 15 points Due by 2/4/2022 Name: Bronco ID: 1. (2 pts) How are the U.S. interstate highways numbered? (hint: from west to east, south to north, even/odd, descending/ascending order)? What’s the one/two/three-digit system? Is the interstate highway number unique, meaning there is only one number in one place? 2. (0.5 pt) Enumerate four functional classifications of highways. 3. (0.5 pt) Does the local road represent the largest or smallest percentage of U.S. highway mileage? 4. (2 pts) 1) What is the full name of MPO? 2) Federal-Aid Highway Act of 1962 required the formation of an MPO for any urbanized area with a population greater than _____?
  • 2. 3) How many MPOs are there in the U.S.? 4) What’s the MPO for the Greater Los Angeles Metropolitan Area? 5. (1 pt) List the name of the six county transportation commissions in Southern California. For example, LACMTA is the county transportation commission for LA County. What about the other five counties? (Orange, San Bernardino, Riverside, Ventura, Imperial) 6. (1 pt) Summarize MAP-21 in one paragraph. 7. (1 pt) Summarize FAST in one paragraph. (Date, amount, scope, etc.) 8. (1 pt) Summarize SB-1 in one paragraph. (Date, amount, scope, etc.) 9. (2 pts) 1) How much do we pay for federal gas tax and state gas tax in cents/gallon in California? 2) What’s the ranking of the California state gas tax in the
  • 3. whole U.S.? 10. Watch the video and FAQs at https://scag.ca.gov/c onnect- socal, then answer: 1) What’s Connect Socal? (1pt) 2) What is included in Connect Socal? (1pt) 3) Why is our region so congested? (1 pt) 4) What are your thoughts on how to relieve traffic congestion? (1pt) 1 Online Social Media Principles (12/2/09) Online Social Media Principles INTRODUCTION Every day, people discuss, debate and embrace The Coca‐ Cola Company and our brands in thousands of online conversations. We recognize the vital importance of participatin g in these online conversations and are committed to ensuring that we participate in online social media the right way. These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and sha re the optimistic and positive spirits of our brands.
  • 4. The vision of the Company to achieve sustainable growth online and offline is guided by certain shared values that we live by as an organization and as individuals: • LEADERSHIP: The courage to shape a better future; • COLLABORATION: Leveraging our collective genius; • INTEGRITY: Being real; • ACCOUNTABILITY: Recognizing that if it is to be, it’s up to me; • PASSION: Showing commitment in heart and mind; • DIVERSITY: Being as inclusive as our brands; and • QUALITY: Ensuring what we do, we do well. These Online Social Media Principles are intended to outline ho w these values should be demonstrated in the online social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of the Com pany. It is critical that we always remember who we are (a marketing company) and what our role is in the social media community (to build our brands). The same rules that apply to our messaging and communications in t raditional media still apply in the online social media space; simply because the development and implementati on of an online social media program can be fast, easy, and inexpensive doesn’t mean that different rules app ly. The Company encourages all of its associates to explore and eng age in social media communities at a level at which they feel comfortable. Have fun, but be smart. The best a dvice is to approach online worlds in the same way we do the physical one – by using sound judgment and common sense, by adhering to the
  • 5. Company’s values, and by following the Code of Business Conduct and all other applicable policies. COMPANY COMMITMENTS The Company adheres strongly to its core values in the online s ocial media community, and we expect the same commitment from all Company representatives – including Company associates, and associates of our agencies, vendors and suppliers. Any deviation from these commitments may be subject to disciplinary review or other appropriate action. The Five Core Values of the Company in the Online Social Med ia Community 1. Transparency in every social media engagement. The Company does not condone manipulating the social media flow by creating “fake” destinations and posts desi gned to mislead followers and control a conversation. Every Web site, “fan page”, or other online destin ation that is ultimately controlled by the Company must make that fact known to users and must be autho rized according to applicable internal protocols in order to track and monitor the Company’s online pr esence. We also require bloggers and social media influencers to disclose to their readers when we’re associating with them, whether by providing them with product samples or hosting them at Compa ny events, and we need to monitor whether they are complying with this requirement. 2. Protection of our consumers’ privacy. This means that we shoul
  • 6. d be conscientious regarding any Personally Identifiable Information (PII) that we collect, includi ng how we collect, store, use, or share that PII, all of which should be done pursuant to applicable Priv acy Policies, laws and IT policies. Online Social Media Principles (12/15/09) 2 3. Respect of copyrights, trademarks, rights of publicity, and other third‐ party rights in the online social media space, including with regard to user‐ generated content ( UGC). How exactly you do this may depend on your particular situation, so work with your cross‐ fu nctional teams to make informed, appropriate decisions. 4. Responsibility in our use of technology. We will not use or alig n the Company with any organizations or Web sites that deploy the use of excessive tracking software, ad ware, malware or spyware. 5. Utilization of best practices, listening to the online community, and compliance with applicable regulations to ensure that these Online Social Media Principles r emain current and reflect the most up‐ to‐ date and appropriate standards of behavior. COMPANY AND AGENCY ASSOCIATES’ ONLINE SOCIAL MEDIA ACTIVITIES
  • 7. The Company respects the rights of its associates and its authori zed agencies’ associates to use blogs and other social media tools not only as a form of self‐ expression, but als o as a means to further the Company’s business. It is important that all associates are aware of the implications o f engaging in forms of social media and online conversations that reference the Company and/or the associate’s relationship with the Company and its brands, and that associates recognize when the Company might be held r esponsible for their behavior. Our Expectations for Associates’ Personal Behavior in Online S ocial Media There’s a big difference in speaking “on behalf of the Company ” and speaking “about” the Company. This set of 5 principles refers to those personal or unofficial online activiti es where you might refer to Coca‐ Cola. 1. Adhere to the Code of Business Conduct and other applicable po licies. All Company associates, from the Chairman to every intern, are subject to the Company’s Cod e of Business Conduct in every public setting. In addition, other policies, including the Information Pr otection Policy and the Insider Trading Policy, govern associates’ behavior with respect to the disclosur e of information; these policies are applicable to your personal activities online. 2. You are responsible for your actions. Anything you post that ca n potentially tarnish the Company’s image will ultimately be your responsibility. We do encourage y ou to participate in the online social media space, but urge you to do so properly, exercising sound ju
  • 8. dgment and common sense. 3. Be a “scout” for compliments and criticism. Even if you are not an official online spokesperson for the Company, you are one of our most vital assets for monitoring th e social media landscape. If you come across positive or negative remarks about the Company or its br ands online that you believe are important, consider sharing them by forwarding them to [email protected] 4. Let the subject matter experts respond to negative posts. You m ay come across negative or disparaging posts about the Company or its brands, or see third parties tryin g to spark negative conversations. Unless you are a certified online spokesperson, avoid the tempta tion to react yourself. Pass the post(s) along to our official in‐ market spokespersons who are trained t o address such comments, at [email protected] 5. Be conscious when mixing your business and personal lives. On line, your personal and business personas are likely to intersect. The Company respects the free s peech rights of all of its associates, but you must remember that customers, colleagues and supervisors often have access to the online content you post. Keep this in mind when publishing information online that can be seen by more than friends and family, and know that information originally intended just f or friends and family can be forwarded on. Remember NEVER to disclose non‐ public information of th e Company (including confidential information), and be aware that taking public positions online th at are counter to the Company’s
  • 9. interests might cause conflict. Our Expectations for Online Spokespeople Just as with traditional media, we have an opportunity – and a responsibility – to effectively manage the Company’s reputation online and to selectively engage and parti cipate in the thousands of online conversations that mention us every day. The following 10 principles guide ho w our Certified Online Spokespeople should represent the Company in an online, official capacity when they are speaking “on behalf of the Company:” Online Social Media Principles (12/15/09) 3 1. Be Certified in the Social Media Certification Program. All ass ociates who wish to officially represent the Company online must complete the Social Media Certificati on Program prior to beginning or continuing these activities. 2. Follow our Code of Business Conduct and all other Company po licies. Our Code of Business Conduct provides the foundation for these Online Social Media Principle s: “As a representative of [the Company], you must act with honesty and integrity in all matters.” This co mmitment is true for all forms of social media. In addition, several other policies govern your behavior as a Company spokesperson in the online social media space, including the Information Protection Policy and the Insider Trading Policy.
  • 10. 3. Be mindful that you are representing the Company. As a Compa ny representative, it is important that your posts convey the same positive, optimistic spirit that the C ompany instills in all of its communications. Be respectful of all individuals, races, religion s and cultures; how you conduct yourself in the online social media space not only reflects on you – it is a direct reflection on the Company. 4. Fully disclose your affiliation with the Company. The Company requires all associates who are communicating on behalf of the Company to always disclose the ir name and their affiliation. It is never acceptable to use aliases or otherwise deceive people. State you r relationship with the Company from the outset, e.g., “Hi, I’m John and I work for The Coca‐ Cola C ompany….” This disclosure is equally important for any agency/vendor/partner/third party who is repr esenting the Company online. They must disclose that they work “with The Coca‐ Cola Company.” 5. Keep records. It is critical that we keep records of our interacti ons in the online social media space and monitor the activities of those with whom we engage. Because online conversations are often fleeting and immediate, it is important for you to keep track of them wh en you’re officially representing the Company. Remember that online Company statements can be he ld to the same legal standards as traditional media communications. Keep records of any online d ialogue pertaining to the Company and send a copy to [email protected]
  • 11. 6. When in doubt, do not post. Associates are personally responsib le for their words and actions, wherever they are. As online spokespeople, you must ensure tha t your posts are completely accurate and not misleading, and that they do not reveal non‐ public info rmation of the Company. Exercise sound judgment and common sense, and if there is any doubt, DO NOT POST IT. In any circumstance in which you are uncertain about how to respond to a post, send the link t o [email protected] 7. Give credit where credit is due and don’t violate others’ rights. DO NOT claim authorship of something that is not yours. If you are using another party’s content, make certain that they are credited for it in your post and that they approve of you utilizing their content. D o not use the copyrights, trademarks, publicity rights, or other rights of others without the necessary permissions of the rightsholder(s). 8. Be responsible to your work. The Company understands that ass ociates engage in online social media activities at work for legitimate purposes and that these activitie s may be helpful for Company affairs. However, the Company encourages all associates to exercise so und judgment and common sense to prevent online social media sites from becoming a distraction at work. 9. Remember that your local posts can have global significance. T he way that you answer an online question might be accurate in some parts of the world, but inacc urate (or even illegal) in others. Keep
  • 12. that “world view” in mind when you are participating in online conversations. 10. Know that the Internet is permanent. Once information is publi shed online, it is essentially part of a permanent record, even if you “remove/delete” it later or attemp t to make it anonymous. If your complete thought, along with its context, cannot be squeezed int o a character‐ restricted space (such as Twitter), provide a link to an online space where the message ca n be expressed completely and accurately.