This document discusses different business models for apps, including paid apps with prices from 8 to 7,999 DKK, free apps that offer services or enable new business opportunities, and apps that generate revenue through digital content, subscriptions, advertising, or integrated purchases. It also provides examples of apps for each model like paid apps Mymo and TravAlarm or free apps ParkPark and Mapop. The document concludes by mentioning combinations of models are possible and thanks the reader.

1. Business Models in Apps
30/9-2015
uffe@hugelawn.com
Huge Lawn - Miracle Apps
+45 2828 7878
http://hugelawn.com

7. One Man. One Mac. One App.

8. 12 People. 15 Macs. 100+ Apps.

9. “Saving the world,
one app at a time”

12. Paid or Free
Businessmodels in apps

13. Prices from 8 to 7.999DDK
Paid apps

18. Mymo

24. TravAlarm

30. Offer your service in an App
Free apps

31. P3

33. Performance

38. Vestas

42. Silkeborg Bibliotekerne

45. Totalkredit

51. Aalborg City

55. Nordsøen Movie Maker

58. Enable new business in an App
Free apps

59. ParkPark

65. Mapop

70. Enrich existing products with
apps
Free apps

71. Sct. Mathias

77. Friis

82. TonePrint

90. Højer

94. Skallerup Vacation

101. iButler

105. Fortællinger om bærfolket

111. Marketing apps
Free apps

113. http://www.intomobile.com/2009/11/10/iphone-app-success-story-pizza-hut-generated-1-million-in-sales/

114. Thank Heaven?

116. Bolia.com

124. ONLY

129. Sales apps
Free apps

130. Nordlux

139. Gabriel

143. Noisy May

145. PR apps
Free apps

146. Beierholm

152. Vestas Weather

159. hummel football

165. Ads in apps
Free apps

166. Simon Says

170. IAD Revenue for Simon Says Sep-Okt 2010

171. Shopping Apps
Free apps

176. Paid Digitalt Content
Free apps

177. Permanent content
Paid Digital Content

179. Big Machines

186. Consumable content
Paid Digital Content

187. Virtuelle Varer

188. iPhone App:
Flower Garden

189. Flere Blomster

190. Send Buketter

191. Køb Gødning

192. Subscriptions
Paid Digital Content

193. Moviiss

206. Flexbog

211. Nordjyske

215. Meal Snap

216. Combinations

217. Ad Supported Apps

218. Sell “Ad Removal” as a Product

219. Andre

220. Andre

221. Andre

222. Thank You!
uffe@hugelawn.com
Huge Lawn - Miracle Apps
+45 2828 7878
http://hugelawn.com

227. http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/

228. Enterprise
Mobile Apps.
Cross-Platform
that Works.

229. The Xamarin Approach: Shared Code
• Use one team, one code and one set
of tools, optimizing budget.
• Accelerate time to market with
60-100% shared code across
platforms.
• Scale for ongoing maintenance,
iteration and new technology.
Shared Code
C#
in
Visual
Studio

230. Xamarin’s
Unique
Approach
Shared app logic,
platform-specific UI,
all in C#
Shared
App
Logic
in
C#
iOS C# UI Android C# UI Windows C# UI
Shared App Logic
▪ Platform-specific UI code in C#
▪ Shared app logic code in C#
▪ Fine-grain control over the app user interface
▪ Good for apps with sophisticated UX
requirements (complicated gestures,
animations, design)

231. Native Performance
Xamarin.iOS does full Ahead Of Time (AOT)
compilation to produce an ARM binary for Apple’s App
Store.
Xamarin.Android takes advantage of Just In
Time (JIT) compilation on the Android device.

232. Xamarin is the only solution that is native in all 3 ways
Native User Interface
Apps are built with standard, native
user interface controls for easy and
familiar interactions.
High-fidelity API Access
Apps have access to the full spectrum
of functionality exposed by the
underlying platform
and device.
Native Performance
Apps leverage platform-specific
hardware acceleration, and are
compiled as native binaries, not
interpreted at runtime.

233. Xamarin exposes 100% of the native APIs
for iOS, Android and Windows

234. The Xamarin.Forms App Architecture
Shared App Logic
Xamarin.Forms
Increase Code Sharing Up to 100% and Deliver a Fully Native App
▪ Shared UI code in C#
▪ Shared app logic code in C#
▪ Mix-and-Match the use of Xamarin.Forms with
platform-specific code.
▪ Good for forms-based, apps with a lot of data
entry screens
▪ Easy to learn API makes you productive
immediately, without platform-specific knowledge

235. Xamarin.Android / Xamarin.iOS Xamarin.Forms
Xamarin App Architectures
iOS C# UI Android C# UI Windows C# UI
Shared App Logic Shared App Logic
Xamarin.Forms

236. Which Xamarin approach
is best for your app?
Xamarin provides two ways to build great, native apps. Xamarin.Forms
maximizes code sharing, while Xamarin.iOS and Xamarin.Android
provide direct access to platform-specific APIs.
Xamarin.Forms is best
for:
Xamarin.iOS / Xamarin.Android is best for:
• Data entry apps
• Prototypes and proofs-of-concept
• Apps that require little platform-specific
functionality
• Apps where code sharing is more important
than custom UI
• Apps that require specialized interaction
• Apps with highly polished design
• Apps that use many platform-specific APIs
• Apps where custom UI is more important than
code sharing
Learn more: xamarin.com/forms Learn more: xamarin.com/platform

237. Great Consumer Experiences
“Previously Cinemark had tried using PhoneGap and Sencha
Touch...we found it a challenge to debug the apps, we found it a
challenge to make them work properly on each platform…We’ve
had a lot of feedback about the [Xamarin] app being a lot more
responsive. People like the native interfaces.”
Joe Dan Galyean
VP Engineering, Cinemark