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History of clocks

Clock Calendar
Social Media Marketing

Social Media Marketing Plan
1.Media Platform
• Facebook & Instagram
• Google AdWords
• Tik Tok
2. Action Planning
• Campaign Setup
• Campaign Duration 3 Months
• Campaign Calendars (Weekly)
3. Marketing Metrics Analysis Platform (Weekly)
• Google AdWords (Google Analytics)
• Facebook & Instagram (Facebook Ad Manager)
• Tik Tok (Tik Tok Ad Manager)

Social Media Marketing Plan
4. Marketing KPI (Key Performance Indicator)
1. Reach & Impressions
• KPI is a measurable value that marketers use to evaluate success across all marketing
channels
• Reach is the total number of people who see your content. Impressions are the number
of times your content is displayed,
• To track number of app downloads & Uninstalls
2. Downloads & Uninstalls
• Retention rate is the percentage of customers who visit or use your app at least once
every 30 days.
4. Retention rate
• Total marketing spend v/s the number of downloads
3. Customer Acquisition Cost

Social Media Marketing Plan
5. Implementation Efforts
Platform
App Store
Setup
Campaign
Setup(Android/iOS)
Content
Creation
Marketing Report
Analysis
Total Efforts
(In Hours)
Facebook &
Insta
8 8 16 6 38
Google
AdWords
8 8 12 6 34
Tik Tok 8 8 12 6 34
6. Implementation Schedule
Platform Campaign Start Date
Campaign
End Date
Facebook & Instagram 2024/02/01 2024/02/09
Google AdWords
2024/02/12
2024/02/20
Tik Tok 2024/02/21 2024/02/29

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