The document outlines a 3-month social media marketing plan for a Japanese real estate calendar app. The plan will use Facebook, Instagram, Google AdWords, and TikTok, setting up campaigns and analyzing metrics like reach, impressions, downloads, uninstalls, retention rate, and customer acquisition cost on a weekly basis. It estimates the implementation efforts in hours for each platform and provides a schedule for campaign start and end dates.

1. Clock Calendar
Social Media Marketing

2. App Profile
App Name : Calendar
App Type : Real Estate Calendar - B2B
Foundation : 2021
Origin From : Jp
App Language : Jp

3. Social Media Marketing Plan
1.Media Platform
• Facebook & Instagram
• Google AdWords
• Tik Tok
2. Action Planning
• Campaign Setup
• Campaign Duration 3 Months
• Campaign Calendars (Weekly)
3. Marketing Metrics Analysis Platform (Weekly)
• Google AdWords (Google Analytics)
• Facebook & Instagram (Facebook Ad Manager)
• Tik Tok (Tik Tok Ad Manager)

4. Social Media Marketing Plan
4. Marketing KPI (Key Performance Indicator)
1. Reach & Impressions
• KPI is a measurable value that marketers use to evaluate success across all marketing
channels
• Reach is the total number of people who see your content. Impressions are the number
of times your content is displayed,
• To track number of app downloads & Uninstalls
2. Downloads & Uninstalls
• Retention rate is the percentage of customers who visit or use your app at least once
every 30 days.
4. Retention rate
• Total marketing spend v/s the number of downloads
3. Customer Acquisition Cost

5. Social Media Marketing Plan
5. Implementation Efforts
Platform
App Store
Setup
Campaign
Setup(Android/iOS)
Content
Creation
Marketing Report
Analysis
Total Efforts
(In Hours)
Facebook &
Insta
8 8 16 6 38
Google
AdWords
8 8 12 6 34
Tik Tok 8 8 12 6 34
6. Implementation Schedule
Platform Campaign Start Date
Campaign
End Date
Facebook & Instagram 2024/02/01 2024/02/09
Google AdWords
2024/02/12
2024/02/20
Tik Tok 2024/02/21 2024/02/29

6. 6