The chief marketing officer of Herschend Family Entertainment Corporation, Eric Lent also served as the vice president of marketing excellence and strategy at The Hershey Company in Hershey, Pennsylvania. As a member of the team that transformed Hershey into a top-performing company, Eric Lent now works with Herschend Family Entertainment (HFE) to ensure that guests have a positive experience. He aims to deliver strong sales and meet profit goals.