The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Importancia del juego_en_la_ensenanza_del_inglespamela
Games are effective for teaching English to young children as a second language. Games keep children engaged and interested in learning activities. They also improve children's motivation to learn a new language. Many games provide specific practice in aspects of the language and help avoid boredom. Playful learning activities that emphasize the fun nature of games are important for children, as games are fundamentally how children experience the world. A variety of memory, lottery, hidden picture games and more can be used to incorporate playfulness into English language lessons for young learners.
The document discusses various aspects of marketing. It begins by defining marketing and noting that it is a social process by which individuals obtain what they need through creating and exchanging products of value. Marketing consists of strategies to identify and satisfy customer needs profitably. It is an ongoing process without a clear beginning or end, and everyone in a company engages in marketing to some degree. The document then discusses the importance of understanding customers, competitors, laws and regulations, trends and conducting analyses to inform marketing strategy and goals. It emphasizes gathering objective information from various sources and using this data to guide strategic decisions. Product, price, place, promotion, people and processes are also addressed as key elements of implementation.
This document provides an introduction to eBusiness, including definitions of key terms, facts and statistics about eBusiness usage, challenges, and the future outlook. It defines eBusiness as using digital tools for both internal and external business purposes, including eCommerce (online selling), eMarketing, and social media. Facts presented include that 80% of Finns use the internet daily, over 25% of global tourists share experiences online, and eCommerce sales will reach $4 trillion by 2020. Challenges include low conversion rates, internationalization difficulties, and engaging customers. The future is predicted to include continued growth, blurred online/offline boundaries, increased personalization and automation through AI.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Importancia del juego_en_la_ensenanza_del_inglespamela
Games are effective for teaching English to young children as a second language. Games keep children engaged and interested in learning activities. They also improve children's motivation to learn a new language. Many games provide specific practice in aspects of the language and help avoid boredom. Playful learning activities that emphasize the fun nature of games are important for children, as games are fundamentally how children experience the world. A variety of memory, lottery, hidden picture games and more can be used to incorporate playfulness into English language lessons for young learners.
The document discusses various aspects of marketing. It begins by defining marketing and noting that it is a social process by which individuals obtain what they need through creating and exchanging products of value. Marketing consists of strategies to identify and satisfy customer needs profitably. It is an ongoing process without a clear beginning or end, and everyone in a company engages in marketing to some degree. The document then discusses the importance of understanding customers, competitors, laws and regulations, trends and conducting analyses to inform marketing strategy and goals. It emphasizes gathering objective information from various sources and using this data to guide strategic decisions. Product, price, place, promotion, people and processes are also addressed as key elements of implementation.
This document provides an introduction to eBusiness, including definitions of key terms, facts and statistics about eBusiness usage, challenges, and the future outlook. It defines eBusiness as using digital tools for both internal and external business purposes, including eCommerce (online selling), eMarketing, and social media. Facts presented include that 80% of Finns use the internet daily, over 25% of global tourists share experiences online, and eCommerce sales will reach $4 trillion by 2020. Challenges include low conversion rates, internationalization difficulties, and engaging customers. The future is predicted to include continued growth, blurred online/offline boundaries, increased personalization and automation through AI.
Short description how to join Wordpress community and how to publish a blog for my students in Matkailun sähköinen liiketoiminta 2017-2018.
This can also be found as a video in https://youtu.be/3Yp17S8CNos
This document provides an overview of social media marketing strategies and considerations. It discusses:
- The importance of understanding customers, their behaviors, and preferences across various social media platforms.
- Developing a multi-channel social media strategy that considers the customer journey, search engine optimization, content marketing, engagement, and measurement of results.
- Emphasizing research, planning, and listening to customers as the foundation for effective tactical social media activities.
The document discusses various factors that marketers analyze when conducting a PEST analysis. It outlines political factors like government policy, social factors like culture and leisure time, technological factors such as new communication technologies, and economic factors such as interest rates, employment levels, and commodity prices. The document also provides examples of how these factors influence global tourism, tourism in Finland, and the relationships between households, companies, banks, and the public sector.
Tourism is one of the fastest growing economic sectors in the world, with business volume equaling or surpassing industries like oil, food, and automobiles. Factors driving tourism growth include advances in technology, destination development, and changes in social patterns and living standards. The document discusses analyzing competitors, demand, customers, and trends to understand the external environment. It also covers segmenting customers into target groups, evaluating current and future demand, developing customer programs to maintain loyalty, and focusing marketing efforts on the most profitable segments.
This document provides an overview of marketing and outlines the key components of developing an effective marketing plan. It discusses that marketing impacts all functions of a company and its success. A good marketer understands customer and competitor needs, gathers information, and thinks analytically about solutions. The document then outlines the sections and analyses needed to create a comprehensive marketing plan, including analyzing the organization, customers, competitors, laws/regulations, trends, and the economic environment. The marketing plan structure covered includes an introduction; analyses of the organization, competition, demands, and environment; strategic decisions around target groups and goals; implementation tactics for product, price, place, promotion; and a budget, timeline, and responsibilities for execution and follow-up.
Sam the student gets lost on his first day at the Leppävaara campus. He sees a QR code by the front door that guides him to different locations around campus using additional QR codes. His assignment is to continue the story and create a QR code for a given location, such as the library or help desk. The document provides instructions for creating websites and QR codes to add to the story. It also discusses the importance of usability, technology choices, and measuring the impact of social media for tourism companies developing mobile and virtual products and services.
This document outlines the key elements of a visibility plan including an introduction, analyses of the company, customers, competitors and external environment, strategic decisions around target groups and messaging, an implementation plan covering channels, messages, timeline and responsibilities, allocated budget, and plans for follow-up and measurement.
This document provides an overview of a course on social media marketing. The course objectives are to teach students about different social media channels, the role of social media in business, developing social media strategies, and measuring social media marketing outcomes. The course utilizes various tools like Moodle, Facebook, and Google Docs. Students are required to post daily about social media marketing topics, which led to discussion and peer learning. Based on student feedback, they found the practical assignments educational and appreciated learning through different social media platforms and sharing work.
Southeast135 - an effort to describe all my jobsJohanna Heinonen
Southern Finland aims to attract tourists year-round by developing sustainable tourism opportunities. A variety of digital tools are used to research visitors, build websites and social media presences, create marketing materials, and develop customer relationship management systems to enhance the tourism experience. Networks are also established with industry partners to collaborate on initiatives that promote the region.
Short description how to join Wordpress community and how to publish a blog for my students in Matkailun sähköinen liiketoiminta 2017-2018.
This can also be found as a video in https://youtu.be/3Yp17S8CNos
This document provides an overview of social media marketing strategies and considerations. It discusses:
- The importance of understanding customers, their behaviors, and preferences across various social media platforms.
- Developing a multi-channel social media strategy that considers the customer journey, search engine optimization, content marketing, engagement, and measurement of results.
- Emphasizing research, planning, and listening to customers as the foundation for effective tactical social media activities.
The document discusses various factors that marketers analyze when conducting a PEST analysis. It outlines political factors like government policy, social factors like culture and leisure time, technological factors such as new communication technologies, and economic factors such as interest rates, employment levels, and commodity prices. The document also provides examples of how these factors influence global tourism, tourism in Finland, and the relationships between households, companies, banks, and the public sector.
Tourism is one of the fastest growing economic sectors in the world, with business volume equaling or surpassing industries like oil, food, and automobiles. Factors driving tourism growth include advances in technology, destination development, and changes in social patterns and living standards. The document discusses analyzing competitors, demand, customers, and trends to understand the external environment. It also covers segmenting customers into target groups, evaluating current and future demand, developing customer programs to maintain loyalty, and focusing marketing efforts on the most profitable segments.
This document provides an overview of marketing and outlines the key components of developing an effective marketing plan. It discusses that marketing impacts all functions of a company and its success. A good marketer understands customer and competitor needs, gathers information, and thinks analytically about solutions. The document then outlines the sections and analyses needed to create a comprehensive marketing plan, including analyzing the organization, customers, competitors, laws/regulations, trends, and the economic environment. The marketing plan structure covered includes an introduction; analyses of the organization, competition, demands, and environment; strategic decisions around target groups and goals; implementation tactics for product, price, place, promotion; and a budget, timeline, and responsibilities for execution and follow-up.
Sam the student gets lost on his first day at the Leppävaara campus. He sees a QR code by the front door that guides him to different locations around campus using additional QR codes. His assignment is to continue the story and create a QR code for a given location, such as the library or help desk. The document provides instructions for creating websites and QR codes to add to the story. It also discusses the importance of usability, technology choices, and measuring the impact of social media for tourism companies developing mobile and virtual products and services.
This document outlines the key elements of a visibility plan including an introduction, analyses of the company, customers, competitors and external environment, strategic decisions around target groups and messaging, an implementation plan covering channels, messages, timeline and responsibilities, allocated budget, and plans for follow-up and measurement.
This document provides an overview of a course on social media marketing. The course objectives are to teach students about different social media channels, the role of social media in business, developing social media strategies, and measuring social media marketing outcomes. The course utilizes various tools like Moodle, Facebook, and Google Docs. Students are required to post daily about social media marketing topics, which led to discussion and peer learning. Based on student feedback, they found the practical assignments educational and appreciated learning through different social media platforms and sharing work.
Southeast135 - an effort to describe all my jobsJohanna Heinonen
Southern Finland aims to attract tourists year-round by developing sustainable tourism opportunities. A variety of digital tools are used to research visitors, build websites and social media presences, create marketing materials, and develop customer relationship management systems to enhance the tourism experience. Networks are also established with industry partners to collaborate on initiatives that promote the region.
1. Johanna Heinonen
Puh. 050 565 8872
Sposti johanna.heinonen@brainit.fi
Mobiilia opastusta
Johanna Heinonen
BrainIT / Haaga-Helia amk
27.11.2012
2. JH 271112; Dia 2
Muutamia kansainvälisiä faktoja
• Vuonna 2012
• 4 miljardia kännykkää => näistä reilu 1 miljardi älypuhelimia
• Puolet kaikista paikallisista hauista tehdään mobiililaitteilla
• 50 % hauista koskee karttoja ja paikkahakuja sekä tietoa
matkakohteesta
• 35 – 54 –vuotiaat naiset ovat aktiivisimpia käyttäjiä
• Lähde: Digitalbuzz
• Vuoteen 2015 mennessä
• 90 % käyttäjistä on mobiililaite ja –liittymä
• 85 % käyttää puhelinta ulkomailla
• 62 % on lukenut/hakenut tietoja kohteesta tai aktiviteetista
• 46 % tarkistaa sijaintinsa ja sen tiedot säännöllisesti puhelimestaan
• 15 % on ladannut jonkun appsin käyttääkseen sitä matkallaan
• Eniten puhelinta käytetään matkalla kuvien ottamiseen, karttoihin,
kohteiden löytämiseen
• Lähde: World Travel Market 2012
3. JH 271112; Dia 3
Kartta, esite, hop on –hop off,
henkilökohtainen opastus VAI MOBIILI?
HLÖKOHTAI
HOP ON –
KARTTA ESITE NEN MOBIILI
HOP OFF
OPASTUS
Suunnannäyttäjä - - +/- ++ +(+)
Yksityiskohtainen + +(+) + ++ ++
Laaja kuvailu
- +(+) + ++ ++
kohteista
Omatoimisuus ++ ++ + - ++
Edullisuus ++ +(+) - - +(+)
Päivitettävyys - - - + ++
Suositusten
- - - - ++
helppous
4. JH 271112; Dia 4
Miksi siis mobiiliopastus Helsinkiin?
• Saadaan ”indis-matkustajatkin”
mukaan
• Tarjotaan turisteille mahdollisuus
omatoimisesti tutkia kaupunkia
• Tarjotaan turisteille yksilöllisiä ja
joustavia tuotteita
• Tarjotaan oppaille mahdollisuus
lisätienestiin ilman suuria
lisäponnistuksia
• Tuodaan Helsinki-oppaiden
laadukas ja ammattitaitoinen
toiminta laajemminkin tunnetuksi
maailmalla
6. JH 271112; Dia 6
Haasteet
• Ostaminen helpoksi asiakkaalle (esim. yksi
kauppapaikka, josta asiakas näkee demon ja
voi sitten ostaa itselleen sopivimman tuotteen)
• On totuttu ilmaisuuteen mobiiliappseissa ->
ansaintalogiikka niin, että opas tienaa myös
• Markkinointi ja tiedottaminen
• Laatutaso => pelaajia on paljon markkinoilla;
profiloituminen laadukkaaksi, josta halutaan
maksaa
• Erilaiset kännykkäjärjestelmät ja toimivuus
• Päivittäminen
• Lähteet ja kiitokset: Kristian Fahler, Whatamap; Ari Alamäki,
Haaga-Helia; Tallinnan matkailutoimisto