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HealthApplicationMarket to TakeOff
DigitalMarketing MKT 339/C

Summer 2013
AAUNI Viktor Haissinger
Macro

AAUNI Viktor Haissinger 2013
Opportunity

AAUNI Viktor Haissinger 2013
Fact

AAUNI Viktor Haissinger 2013
Fact

AAUNI Viktor Haissinger 2013
Mission Statement
“Empower consumers
with control and
convenience to
effectively manage
their personal
healthcare and
improve healthcare
delivery for providers
and payers.”

AAUNI Viktor Haissinger 2013
Research Findings

AAUNI Viktor Haissinger 2013
Time

AAUNI Viktor Haissinger 2013
To Search








Locate nearest care facility
Find the nearest pharmacy
Identify a disease
Book appointment
Compare prices
See quality ratings
See reviews of other customers

AAUNI Viktor Haissinger 2013
Motivation is Speed, Convenience and Cost

AAUNI Viktor Haissinger 2013
Technology change

AAUNI Viktor Haissinger 2013
Summary

Macro economic facts
Smartphones penetration
Opportunity
Main motivation is time, convenience and money.
Technology support

AAUNI Viktor Haissinger 2013
Thank you for your attention!

AAUNI Viktor Haissinger 2013
Questions

Digital Marketing MKT 339/C Summer 2013

AAUNI Viktor Haissinger

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Health Application Market to Take Off

Editor's Notes

  1. Aging population BRICs economies are growingThere is no sign that Health Care will be cheaperSmartphones22
  2. Trend Already
  3. Trend Already
  4. Trend Already
  5. Trend Already
  6. Pharmacy eshopDiabetes
  7. Having a medical examination online without physical attendance doctor’s office. Would that be possible?It seems to be already technologically possible to share information and data from patient to doctor through the internet.We have skype, so we can talk and say aaa at the camera. Patients can measure temperature and blood pressure themself under the instruction of a doctor. Stethoscope can be plug in to a speaker, so doctor may hear or see on screen heart rhythm.