Haworth provides a summary of nine ways they stand apart in the office interior manufacturing industry: 1. Haworth has been family-owned and led for three generations, giving them stability and a long-term focus. 2. As a privately held company, Haworth has the financial strength of a public company with more flexibility to focus on clients. 3. Haworth values diversity and inclusion, designing globally and manufacturing locally to serve clients worldwide. 4. Haworth is the only manufacturer with fully owned ISO-certified facilities globally, allowing fully integrated solutions. 5. Haworth was a sustainability pioneer and strives to be transparent in sustainability reporting and leadership. 6. Haw

1. 6 7

2. Partner with us. Get to know us.
Your interior space is an important
investment in your people, productivity
and image. Together, we can make your
environments work harder for you.
1 2

3. 9
We’ve identified nine ways we
stand apart in the world of office
interior manufacturers.
NINE WAYS WE ARE UNIQUE
In less than nine minutes,
you’ll know us a lot better.
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4. 01
Three generations of the Haworth Engineering-minded son, Dick, Matthew Haworth has spent his
family have led our company. devised a way to pre-wire partitions entire career in the family business in
G.W. Haworth borrowed his from within. Competitors realized it a wide variety of roles in marketing,
parents’ life savings to expand was an ingenious idea and created manufacturing, sales, planning and
his woodworking operation in the “look-alikes,” the highest compliment. purchasing. He led the company’s
family garage. The skilled craftsman’s Driven by his foresight to gain a largest single business unit, oversaw
goal: earn enough money to put his global perspective, Dick has seen the the most successful product line and
children through college. company through its largest years continues to lead with a marketing
of growth to date. focus that drives transformation.
Dick Haworth
O U R N A M E I S A FA M I LY, A N D S O A R E W E .
G.W. Haworth
“When building a good life, reach out
and take someone with you.”
– G.W. Haworth
Founder
“We have always called employees ‘members’
and refer to ourselves as a global family.”
Matthew Haworth
– Dick Haworth Chairman
Chairman Emeritus
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5. 02
We are a billion dollar business with We have the same rigor and financial The family continues to reinvest in the
a strong balance sheet. Our executive power as a public company, with company, strengthening our position
office is one of the most tenured in the flexibility to focus on the future in the marketplace with innovative and
the industry, and our members are for our clients, our members and design-driven products and services.
among the most loyal. Haworth generations to come.
P R I VAT E LY H E L D, F I N A N C I A L LY S T R O N G .
Our humble beginnings are very
much a part of who we are: privately
held, prepared for a dynamic future.
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6. 03
We work with companies all around
the world that have global, diverse
workforces. Living our values is what
matters most to us: our customers,
members, integrity, continuous
learning, results and our world.
O U R VA LU E S M AY N OT B E U N I Q U E ,
B U T T H E Y A R E U N I Q U E LY U S . We value our customers.
We value members.
What’s important to us as partners is
that our values align with yours. We
We value integrity.
We value continuous learning.
We value results. strive to live up to our values every day.
We value our world.
Matthew Haworth, Chairman
“Our values guide our business and demonstrate our beliefs.”
– Matthew Haworth
Chairman
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7. 04
We are the only global company in All of our solutions are developed Haworth’s Research and Design Centers
the industry with 100% ownership of globally and manufactured are located in China, Germany, Italy and
ISO-certified facilities in Asia, China, locally—we are the only interior the United States.
Europe, India and North America. products supplier offering a truly
global portfolio.
OUR GLOBAL PERSPECTIVE
INFORMS EVERYTHING WE DO.
International scientists and designers
come together to share best practices
and trends—representing more
global locations than any other office
interiors manufacturer.
“We design globally, we manufacture locally.”
– Kevin Bailey
Vice President of North America Operations
Haworth
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8. 05
We were the first in the industry Our Sustainability Report was the As a global company, we take great
—and one of the first in ANY first truly global GRI-based report pride in our dedication to supporting
industry—to gain zero waste to in the industry. We strive to be the communities in which we live and
landfill status for our Asia Pacific, transparent and lead by example. work. We believe it’s our responsibility
India and U.S. manufacturing facilities In fact, our chairman is a LEED® to give back—accountability to
and global headquarters. Accredited Professional. contribute is deeply rooted in our
core values.
We hold ourselves accountable to
seven sustainability objectives:
1. Sustainable product and workspace design
2. Energy management
O U R E N V I R O N M E N TA L D R I V E R S A R E
3. Green transportation
P E O P L E , P L A N E T A N D T H E E C O N O M Y.
4. Zero waste and emissions
5. Green building and sustainable site management
6. Social responsibility
7. Stakeholder engagement
“We continuously work to make our communities better places
today and for the future.”
– John Mooney
Chief Financial Officer and Executive Sustainability Sponsor
Haworth
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9. 06
At Haworth, we combine science The Ideation Group, our internal For example, the Competing Values
and design principles to create group of scientists, helps organizations framework is one model that we use to
customer-centric solutions. integrate the physical environment help clients describe, understand and
with culture, workstyles, strategies and design for their specific organizational
business drivers. We openly share with culture. Faculty at the University of
clients and designers the insights from Michigan developed the model.
our research to inform their spaces.
KNOWLEDGE INFORMS DECISIONS.
Our research and workspace
Design + Science
knowledge align with product
Intuitive
Inspiration
Definitive
Observation
development and space utilization
Divergence Convergence to help improve performance and
Holistic Specific maximize return on investment.
Evidence-based workspace decisions
can lead to more engaged employees
and effective organizations.
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10. 07
We have a point of view that is We align with emerging designers The outcome translates to integrated,
defined as science combined with from around the world for fresh ideas adaptable and sustainable interiors
design. Our design and engineering that are future-focused. that change with organizational needs
teams are enriched and influenced by over time.
the work of our scientists and internal
and external designers.
DESIGN SHOULD BE RELE VANT
AND E VOLVE.
Our Organic Workspace®
approach benefits:
• Brand
• Change management
• Collaboration
• Culture and subculture
• Customer experience
• Employee attraction
and retention
• Growth
Our global perspective and workspace
• Real estate and knowledge help inform our design
cost contraction
• Risk mitigation
point of view and this is what we call
• Sustainability Organic Workspace®. Our approach is
dynamic—to evolve and grow as we
continue to learn.
“To adapt, as well as fit together and flow visually—
Haworth design is purposeful and elegant.”
– Jeff Reuschel
Global Design Director
Haworth
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11. 08
Based on seven design logics, we Our logics strategy encompasses Through seamless integration
developed a kit-of-parts that allows everything from the building we offer adaptability as people,
for design freedom to accommodate architecture to product materials. technology, workstyles, cultures
workstyles and cultures. Our This strategy will continue to ensure and businesses change. The ultimate
Integrated Palette™ is a result our products today, and those we result: more sustainable interiors.
of our extensive research, vast develop in the future, can easily
knowledge and global influences. adapt and integrate.
P R O D U C T I S D E S I G N E D TO I N T E G R AT E .
Our products relate at different levels
to offer design freedom, integration and
future assurance—we will continue to
design products that adapt to change.
“Others only coordinate. We integrate and coordinate.”
– Mabel Casey
Global Vice President of Marketing
Haworth
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12. 09
We offer an integrated, adaptable Our services and Integrated Palette™ Our solutions provide flexibility to
palette that gives back design time help align business needs with the easily adapt to the building owner’s
and provides flexibility to make architecture, building, interiors, or tenant’s changing needs. The
changes during the design process. schedule and budget to support bottom line: We can meet the vision of
The designer is the master artist. changing cultures, workstyles and a space within budget and schedule,
organizational needs. and without compromise.
OUR APPROACH DELIVERS VALUE.
We impact people.
We impact culture.
We impact brand.
We impact buildings.
We impact interiors.
We impact workspaces.
We impact results.
Integration of people, facility and
organizational performance helps
improve business success.
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13. spaces
client
Client spaces—performance driven and inspired.
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14. Culture and brand.
We assessed the culture to When the environment is aligned
help create environments with culture, brand and goals,
that support the way the everything is more effective—
U.S. Green Building Headquarters organization functions and
expresses itself.
employees, facilities and the
organization as a whole.
Washington DC, USA
Goal: help the creators of the LEED®
Green Building Rating System align its
culture and brand with its space. “We wanted to walk our talk by providing a highly
functional, healthy, and enjoyable work environment.
We are already seeing an increase in collaboration and
productivity as a result of the design scheme.”
– Rick Fedrizzi
USGBC President, CEO and Founding Chair
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15. LEED® certification. Sustainability. Workstyles.
Recycled and recyclable materials We help customers achieve Workspaces needed to accommodate
were selected wherever possible. sustainability in every possible a wide range of individual workstyles.
Building operations are closely way—from processes and materials Our assessment created a framework
Generation Investment Management managed to ensure energy efficiency.
Together, all of the efforts helped the
that minimize footprint to adaptable,
organic workspaces that can be
for considering behavior, personality,
comfort, distraction and task complexity
New York City, USA client achieve the credits needed for reconfigured as required to reduce that could be linked with workspaces
LEED® Platinum certification for its waste and expense. to lead to greater productivity and
core and shell. job satisfaction.
Goal: be the world’s first LEED® Platinum
certified skyscraper, support workstyles
and meet the budget. “The selection of Haworth furniture not only helped us
meet our high level sustainability goals but also helped
us meet our budget goals as well.”
– Ken Wilson
Envision Design Principal
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16. Collaboration. Inviting space.
The campus core routinely hosts Our research and study of group Described as “the living room of the
4,000 to 6,000 people a day through dynamics and effectiveness gave campus,” the new University Center
events, meetings, studying, dining the University’s in-house designers gives students a sense of place in an
The University of Memphis and gathering together in a number
of settings, both relaxed and formal.
a foundation to make choices that
support collaboration.
inviting setting that embraces the
vision of bringing light into the spaces.
Memphis, Tennessee, USA The client needed spaces for problem
solving, brainstorming and socializing.
Goal: bring together up
to 6,000 people a day to
support collaboration. “It was all about bringing people together and giving
them the best tools to excel. The new University Center
needed to be a very flexible and collaborative space for
the entire university community.
“With the expert design and selection of materials
proposed by the local Haworth dealer, Office Scapes,
we were able to stay within budget and meet the
varied and demanding needs of multiple users and
working styles.”
– Courtney Dickinson
Interior Designer
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17. Employee engagement. Privacy.
Research shows employees who feel Employees in any workspace desire
more connected to the company’s privacy—the ability to perform free
goals improve their performance. Our of distractions and do individual work.
JE Dunn Construction knowledge and interiors solutions
helped this client increase employee
We helped this client achieve visual and
acoustical privacy and showed them
Kansas City, Missouri, USA satisfaction and productivity. how to balance individual and group
work in an open plan environment.
Goal: engage employees to increase
satisfaction and give them privacy
for work and relaxation. “If there’s one big winner in this, it’s our employees.
I’ve heard people who have been here for 30 years say
they’ve never been more productive. They’re happy to
come to work here.”
– Eric Floyd
JE Dunn Construction Assistant Vice President
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18. Return on investment.
Examining the costs for the initial The nature of work is always changing, With 250+ patents and dozens of
build-out as well as subsequent driven by societal influences, work industry firsts, we help lead the way.
reconfigurations showed that our dynamics and emerging trends. We
Duff & Phelps readily adaptable workspace would
save significant costs throughout
monitor leading indicators of change
to help clients like Duff & Phelps
Atlanta, Georgia, USA its lifetime. anticipate and adapt to what’s next.
Goal: achieve best return on
investment by comparing
traditional construction with Cost analysis over the life of the lease.
Taking into consideration growth projections, our modular elements proved significantly more economical over the long run.
our modular elements. Modular elements included moveable walls and raised access flooring.
Traditional
Modular Elements
Construction
Office Reconfiguration $33,000/room $3,500/room
Business Interruptions Extensive Minimal
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19. Churn.
Nearly 36% of Thornburg Investment’s Referencing a study* of the Our Organic Workspace® solutions
team members change workspaces environmental impact of employee provide a seamless functional aesthetic
each year. The client chose us to help moves (churn), we projected a waste integration of walls, systems, floors
Thornburg Investment Management create a sustainable work environment
that would efficiently adapt to frequent
reduction of 97% by reconfiguring
our moveable walls and underfloor
and furniture. Not to mention built-
in adaptability for reallocating and
Santa Fe, New Mexico, USA moves within the building. air for all of the moves. reconfiguring space with minimal
waste and downtime.
*Study conducted by project collaborating
architect Dekker/Perich/Sabatini.
Goal: create a sustainable building that
efficiently adapts to churn—frequent
employee moves within the company. The client earned a LEED® Innovation in Design Credit.
The use of our products not only contributed to LEED Gold certification, but also helped the project earn a LEED Innovation
in Design Credit for reducing the environmental impact of churn, the first ever for a solution of this type.
Conventional walls Moveable walls and
Building System
and overhead air underfloor air
Waste Per Move 904.4 lbs. 4.7 lbs.
Waste Per Year 4,493 lbs. 116.7 lbs.
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20. spaces
our
Our spaces—performance driven and inspired.
37 38

21. ONE Unconventional space.
We don’t try to represent a
Design.
The assessment we recommend
Inspiration and ideas.
We honestly share what works in
Listen.
We have Client Listening Rooms
First.
One Haworth Center was the first
HAWORTH conventional workspace. Rather,
this is an agile work environment
for clients helped us define our
own design objectives. The result
our space (and what doesn’t) based
on our experience. Visitors can see
(a very important distinction)
where we listen, not dictate, so
LEED-NC* building to achieve
points using carbon credits from
in sync with our evolving business was an intentional shift from a for themselves how we impact that the agenda meets our clients’ a renewable energy source.
CENTER and organizational structure safe, rigid design to one that performance and ask questions of goals. On average, clients meet, *Leadership in Energy and Environmental
and aligned with our culture reflects our flexibility, innovation any member. learn from and ask questions of Design, New Construction
and workstyles. and global focus. more than 10 experts during a visit.
Global Headquarters, Holland, Michigan, USA
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22. ONE Timber.
The ebony oak on the reception
96% recycled.
Nearly all of the materials during
More space. Less energy.
We added 20% more space and
90% have daylight and views.
View not only refers to what
Personal control.
Members may want lots of light
HAWORTH desk, three-story timber wall and
café bar were recovered from local
deconstruction were recovered
and reused.
use 10% less energy than our
previous building.
members see outside the office
windows, but also to their
for tasks or less to reduce monitor
glare. Room temperature is also a
and regional waters. It’s one of the perception of an interior space. personal preference. To meet their
CENTER ways we connect members and Access to outside views has been needs, members have individual
visitors to the natural environment linked to the relief of boredom, lighting and thermostat controls
and the legacy of our industry. anxiety and stress, as well as to in their workspace.
greater productivity.
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23. NORTH AMERICA SHOWROOMS
18 showrooms across the USA and Canada.
Chicago
New York City Los Angeles
Washington DC
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24. INTERNATIONAL SHOWROOMS
44 showrooms (and counting) throughout Africa, Asia Pacific,
Europe, Latin America and the Middle East.
London
Zurich Frankfurt
Madrid
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25. We’ve included profiles of two of
our leaders, a map of our worldwide
locations
locations and an at-a-glance list that
highlights what we offer.
leaders
47 48

26. Two Leaders of Haworth
Franco Bianchi Matthew Haworth
Hometown: Bologna, Italy Hometown: Holland, Michigan
Title: President & CEO Title: Chairman
Customer is king. Deep respect.
He describes the organization as flat, lean, “I understand our role. When it comes to
with an open door for customers. “Everyone designing spaces, we’re not the composer
from the top down is here to make sure nor the director—we have a deep
we don’t let the customer down, for any respect for the expertise of the people
reason. Our dealers have a big voice and we we work with.”
listen. There is very little barrier between King of analogies.
the market and us, and we intend to keep it He uses them often when talking about
that way.” business. “Haworth is like a well-stocked
Widgets we’re not. kitchen, where you’re the chef. Or, we
“My belief is, if you are, say, a widget offer the periodic table and you can be
company, focus on making widgets. Let the scientist.”
us take care of your interior needs. We can Well suited for change.
design a product with you, through our “I don’t wear a suit every day to work. Some
knowledge, experience, people and tools. people think that I should. The world is
We can help make your space more future changing and you have to be able to adapt,
proof, more productive—measure and help while honoring tradition.”
you validate your intent. And oh, by the
way, your spaces will be beautiful.” Wow factor.
“When clients first walk in the door
Change the conversation. (at headquarters) they say, ‘wow!’ based
“We are different and we have to be judged on what they see. At the end of their
on our own characteristics—people are day, what they talk about is how our
either going to love what we do or not. people blew them away. That makes
But we have a point of view that we have me proud.”
defined: science connected with design. It is
modern, progressive and of this century.” Life is short. Stay awake.
Here’s how he orders his caffeine to stay
Family lessons. awake and on top of life: “two shots
His father was relentless in asking him to espresso, two shots steamed half and
do a better job—always pushing Franco to half, and one pump of vanilla.
do better. “Perfection is when I love what
I’ve done, and the customer loves it too. What fires him up.
Then I know that I did it better, and the “I like working with all types of people.
result worked.” Our members, customers, dealers,
architects and designers... I enjoy different
Variety is the spice. perspectives and love problem solving.
“I love to know something new every day. I love leathers, wood, textiles, foreign
I loved living in Paris and now in Michigan languages, branch circuit planning and the
(since joining Haworth corporate in 1993). psychology of cultural change. I like the
There is a world out there, you should variety, the challenges and figuring out how
experiment, variety is important. Things I can teach and be of help.”
have to be different. If the world was all one
way, I would get bored.” His motto.
“Take care of people and they’ll take
Wise words. care of you. Life is like a garden. You
Sometimes he searches for “how you say, have to commit to not only planting and
the right word in English.” But that watering—you also have to recognize
doesn’t stop him from talking to anyone individual uniqueness and tend to all
and everyone about Haworth.
of the little things to grow and thrive.”
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27. The World of Haworth
North America
North America
Europe Europe
Asia Asia
Middle East
Middle East
Africa Africa
South America
South America
Australia Australia
Haworth Headquarters
Haworth Headquarters
Showroom / Sales Office Sales Office
Showroom /
Locally Sourced Manufacturing
Locally Sourced Manufacturing
Haworth Manufacturing
Haworth Manufacturing
Dealer Dealer
Haworth Office/Dealer Presence Presence
Haworth Office/Dealer
Haworth Products/Services Available Available
Haworth Products/Services
Office/Dealer Presence Haworth Headquarters Haworth Manufacturing
Products/Services Available Showroom/Sales Office Dealer
Locally Sourced Manufacturing
51 52

28. Haworth at a Glance We are working to change
the way interior spaces are
Our numbers Quality The Americas
designed and built.
• $1+ billion in global sales • ISO 9001—Quality • Experience since 1948 We have more to share and learn from you,
• More than 6,000 members
Management Systems
• Global headquarters— let us continue the conversation together.
worldwide • ISO 14001—Environmental Holland, MI, USA
Management Systems
• More than 600 dealers • Regional headquarters—
worldwide • ISO 14001—Certification and Calgary, Alberta, Canada
EMP—Haworth China and
• Operating in 120+ countries • Over 20 major market showrooms
India plants
• 55 sales offices worldwide • 248 full-service dealers
• GS—German Safety certification
• 24 manufacturing facilities • Furniture and architectural interiors
Sustainable product
worldwide Production locations
documentation
• 7 sustainability objectives • Michigan, USA (7)
• 80 environmental data sheets
• 6 core values • North Carolina, USA
• 76 certified as low-emitting
• 1 vision: create beautiful, • Mississippi, USA
• 70 calculated for carbon footprint
effective and adaptable
workspaces • 51 listed for potential LEED® • Mexico
point contributions Asia Pacific
Our brands
• 50 BIFMA level™ certified • Sales offices/showrooms in
• Haworth
• All major product lines for Australia, China, Japan and Taiwan
• comforto
Haworth North America, Asia • Production locations in Shanghai,
• Castelli for Haworth Pacific and Groupe Lacasse are China and Pune, India
• Easy by Haworth air-quality certified by
GREENGUARD or SCS Indoor Europe
• Lacasse® Advantage Gold • Experience since 1910
• United Chair® Inventions • 24 sales/service locations
Our products • 250+ patents • 12 manufacturing sites
Architectural interiors • First pre-wired panel • 18 showrooms in major markets
• Access floors • First adjustable keyboard pad • 300+ full-service dealers
• Electrical and cabling • First family of user-controlled • Furniture and architectural
support systems mobile furniture interiors supplier
• Moveable walls • First plug-and-play cabling Production locations
Furniture • First asymmetrical • France
• Collaborative furniture lumbar adjustment
• Germany
• Conference room solutions Focus markets
• Italy
• Desking systems • Commercial interiors
• Poland
• Executive wood casegoods • Educational furniture
• Portugal
• Freestanding filing and • Healthcare solutions
• Switzerland
storage products
Middle East
• Freestanding wood, laminate
and steel casegoods • Presence in the region since 1991
• Integrated modular • Regional headquarters in
systems furniture Dubai, UAE
• Seating - lounge and office • Key markets: Bahrain, Kuwait,
Lebanon, Qatar, Saudi Arabia
Collaborative tools
• Ergonomic worktools
• Lighting
Visit us online at:
www.haworth.com
www.haworth-asia.com
www.haworth-europe.com
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29. For more information call 800.344.2600 or 616.393.3000
Download additional copies at haworth.com.
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Haworth is a registered trademark of Haworth, Inc.
Printed in USA ©Haworth, Inc. 2010 12.10 Item #0142
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