2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Yirmibeş devadır
Hastalara
- bir merhem,
- bir teselli,
- manevî bir reçete,
- bir iyadet-ül mariz ve
- geçmiş olsun makamında yazılmıştır.
3. İhtar ve İtizar
• Bu manevî reçete, bütün yazdıklarımızın fevkınde bir
sür'atle (Haşiye) te'lif edildiği gibi; hem umuma muhalif
olarak tashihata ve dikkate vakit bulmayarak, te'lifi gibi
gayet sür'atle, ancak bir defa nazardan geçirildi. Demek
müsvedde-i evvel hükmünde müşevveş kalmıştır. Kalbe
fıtrî bir surette gelen hatıratı, san'atla ve dikkatle
bozmamak için, yeniden tedkikata lüzum görmedik.
Okuyan zâtlar, hususan hastalar bazı nâhoş ibarelerden
veyahud ağır kelimelerden ve ifadelerden sıkılıp
gücenmesinler, bana da dua etsinler.
Haşiye: Bu risale, dört buçuk saat zarfında te'lif edilmiştir.
Evet Rüşdü, Evet Re'fet, Evet Hüsrev, Evet Said
4. O sabredenler, kendilerine bir belâ geldiği zaman: Biz
Allah'ın kullarıyız ve biz O'na döneceğiz, derler. (Bakara-156)
Beni yediren, içiren O'dur.Hastalandığım zaman bana
şifa veren O'dur.(Şuara 79-80)
5. • Şu Lem'ada, nev'-i
beşerin on kısmından bir
kısmını teşkil eden
musibetzede ve
hastalara hakikî bir
teselli ve nâfi' bir
merhem olabilecek
yirmibeş devayı icmalen
beyan ediyoruz.
6. BİRİNCİ DEVA
• Ey bîçare hasta! Merak etme, sabret. Senin
hastalığın sana dert değil belki bir nevi dermandır.
Çünki ömür bir sermayedir, gidiyor. Meyvesi
bulunmazsa zayi' olur. Hem rahat ve gafletle olsa,
pek çabuk gidiyor. Hastalık, senin o sermayeni
büyük kârlarla meyvedar ediyor. Hem ömrün
çabuk geçmesine meydan vermiyor, tutuyor, uzun
ediyor.. tâ meyveleri verdikten sonra bırakıp gitsin.
İşte, ömrün hastalıkla uzun olmasına işareten bu
darb-ı mesel dillerde destandır ki; "Musibet
zamanı çok uzundur, safa zamanı pek kısa oluyor."
7. İKİNCİ DEVA
• Ey sabırsız hasta! Sabret, belki şükret. Senin bu hastalığın,
ömür dakikalarını birer saat ibadet hükmüne getirebilir.
Çünki ibadet iki kısımdır. Biri müsbet ibadettir ki; namaz,
niyaz gibi malûm ibadetlerdir. Diğeri menfî ibadetlerdir ki;
hastalıklar, musibetler vasıtasıyla musibetzede, aczini, za'fını
hisseder. Hâlık-ı Rahîm'ine iltica eder, yalvarır. Hâlis, riyasız,
manevî bir ibadete mazhar olur. Evet hastalıkla geçen bir
ömür, Allah'tan şekva etmemek şartıyla, mü'min için ibadet
sayıldığına rivayat-ı sahiha vardır. Hattâ bazı sâbir ve şâkir
hastaların bir dakikalık hastalığı, bir saat ibadet hükmüne
geçtiği ve bazı kâmillerin bir dakikası bir gün ibadet
hükmüne geçtiği, rivayet-i sahiha ve keşfiyat-ı sadıka ile
sabittir. Senin bir dakika ömrünü, bin dakika hükmüne
getirip, sana uzun ömrü kazandıran hastalıktan teşekki değil,
teşekkür et.
8. ÜÇÜNCÜ DEVA
• Ey tahammülsüz hasta! İnsan bu dünyaya keyf sürmek ve
lezzet almak için gelmediğine, mütemadiyen gelenlerin
gitmesi ve gençlerin ihtiyarlaşması ve mütemadiyen zeval ve
firakta yuvarlanması şahiddir. Hem insan, zîhayatın en
mükemmeli, en yükseği ve cihazatça en zengini, belki
zîhayatların sultanı hükmünde iken, geçmiş lezzetleri ve
gelecek belaları düşünmek vasıtasıyla, hayvana nisbeten en
edna bir derecede, ancak kederli, meşakkatli bir hayat
geçiriyor.
9. • Demek insan, bu dünyaya yalnız güzel yaşamak
için ve rahatla ve safa ile ömür geçirmek için
gelmemiştir. Belki azîm bir sermaye elinde
bulunan insan, burada ticaret ile, ebedî daimî bir
hayatın saadetine çalışmak için gelmiştir. Onun
eline verilen sermaye de ömürdür. Eğer hastalık
olmazsa, sıhhat ve âfiyet gaflet verir, dünyayı
hoş gösterir, âhireti unutturur. Kabri ve ölümü
hatırına getirmek istemiyor, sermaye-i ömrünü
bâd-i heva boş yere sarfettiriyor.
10. • Hastalık ise, birden gözünü açtırır. Vücuduna ve
cesedine der ki: "Lâyemut değilsin, başıboş
değilsin,bir vazifen var. Gururu bırak, seni yaratanı
düşün, kabre gideceğini bil, öyle hazırlan." İşte
hastalık bu nokta-i nazardan hiç aldatmaz bir nâsih ve
ikaz edici bir mürşiddir. Ondan şekva değil, belki bu
cihette ona teşekkür etmek; eğer fazla ağır gelse,
sabır istemek gerektir.
11.
12. DÖRDÜNCÜ DEVA
• : Ey şekvacı hasta! Senin hakkın
şekva değil şükürdür, sabırdır.
Çünki senin vücudun ve âza ve
cihazatın, senin mülkün değildir.
Sen onları yapmamışsın, başka
tezgâhlardan satın almamışsın.
Demek başkasının mülküdür.
Onların mâliki, mülkünde
istediği gibi tasarruf eder.
13. • Yirmialtıncı Söz'de denildiği gibi, meselâ gayet
zengin, gayet mahir bir san'atkâr; güzel san'atını,
kıymetdar servetini göstermek için, miskin bir adama
modellik vazifesini gördürmek maksadıyla, bir ücrete
mukabil, bir saatçik zamanda, murassa' ve gayet
san'atlı diktiği bir gömleği, bir hulleyi o fakire
giydirir. Onun üstünde işler ve vaziyetler verir. Hârika
enva'-ı san'atını göstermek için keser, değiştirir,
uzaltır, kısaltır.
14. • Acaba şu ücretli miskin adam, o zâta dese: "Bana zahmet
veriyorsun, eğilip kalkmakla verdiğin vaziyetten bana sıkıntı
veriyorsun, beni güzelleştiren bu gömleği kesip kısaltmakla
güzelliğimi bozuyorsun" demeye hak kazanabilir mi?
Merhametsizlik, insafsızlık ettin diyebilir mi? İşte aynen bu misal
gibi, Sâni'-i Zülcelal sana ey hasta! Göz, kulak, akıl, kalb gibi nuranî
duygularla murassa' olarak giydirdiği cisim gömleğini, esma-i
hüsnasının nakışlarını göstermek için, çok hâlât içinde seni çevirir
ve çok vaziyetlerde seni değiştirir. Sen açlıkla onun Rezzak ismini
tanıdığın gibi, Şâfî ismini de hastalığınla bil. Elemler, musibetler bir
kısım esmasının ahkâmını gösterdikleri için, onlarda hikmetten
lem'alar ve rahmetten şualar ve o şuaat içinde çok güzellikler
bulunuyor. Eğer perde açılsa, tevahhuş ve nefret ettiğin hastalık
perdesi arkasında, sevimli güzel manaları bulursun.
15. BEŞİNCİ DEVA
• Ey maraza mübtela hasta! Bu zamanda tecrübemle kanaatım
gelmiştir ki; hastalık bazılara bir ihsan-ı İlahîdir, bir hediye-i
Rahmanîdir. Bu sekiz dokuz senedir, liyakatsız olduğum halde,
bazı genç zâtlar, hastalık münasebetiyle dua için benimle
görüştüler. Dikkat ettim ki; hangi hastalıklı genci gördüm, sair
gençlere nisbeten âhiretini düşünmeye başlıyor. Gençlik
sarhoşluğu yok. Gaflet içindeki hayvanî hevesattan bir derece
kendini kurtarıyor. Ben de bakıyordum, onların tahammül
dâhilindeki hastalıklarını bir ihsan-ı İlahî olduğunu ihtar
ederdim. Derdim ki: "Kardeşim, senin bu hastalığının aleyhinde
değilim, hastalık için sana karşı bir şefkat hissedip acımıyorum
ki dua edeyim. Hastalık seni tam uyandırıncaya kadar sabra
çalış ve hastalık vazifesini bitirdikten sonra Hâlık-ı Rahîm
inşâallah sana şifa verir.
16. • Hem derdim: "Senin bir kısım emsalin sıhhat belasıyla
gaflete düşüp, namazı terkedip, kabri düşünmeyip, Allah'ı
unutup, bir saatlik hayat-ı dünyeviyenin zahirî keyfi ile,
hadsiz bir hayat-ı ebediyesini sarsar, zedeler, belki de
harab eder. Sen hastalık gözüyle, her halde gideceğin bir
menzilin olan kabrini ve daha arkasında uhrevî menzilleri
görürsün ve onlara göre davranıyorsun. Demek senin
için hastalık, bir sıhhattır. Bir kısım emsalindeki sıhhat,
bir hastalıktır."
17. ALTINCI DEVA
• Ey elemden teşekki eden hasta! Senden soruyorum;
geçmiş ömrünü düşün ve o ömürde geçmiş lezzetli
safa günleri ve bela ve elemli vakitlerini tahattur et.
Herhalde ya oh, ya ah diyeceksin. Yani, ya
elhamdülillah şükür veyahud vâ-hasretâ, vâ-esefâ
kalbin veya lisanın diyecek. Dikkat et, sana oh
elhamdülillah şükür dediren, senin başından geçmiş
elemler, musibetlerin düşünmesi, bir manevî lezzeti
deşiyor ki; senin kalbin şükreder. Çünki elemin
zevali, lezzettir. O elemler, o musibetler zevaliyle,
ruhta bir lezzet irsiyet bırakmış ki, düşünmekle
deşilse, ruhtan bir lezzet akıyor, şükürler takattur
ediyor.
18. • Sana vâ-esefâ, vâ-hasretâ dedirten, eski zamanda
geçirdiğin lezzetli ve safalı o hallerdir ki; zevalleriyle,
senin ruhunda daimî bir elem irsiyet bırakıp, ne vakit
düşünsen, o elem yine deşiliyor, esef ve hasret
akıtıyor. Madem bir günlük gayr-ı meşru lezzet,
bazan bir sene manevî elem çektiriyor. Ve muvakkat
bir günlük hastalıkla gelen elem, çok günler manevî
lezzet-i sevabla beraber, zevalindeki halâs ve
kurtulmaktan gelen manevî lezzet vardır. Senin
başındaki şimdilik bu muvakkat hastalığın neticesi
ve içyüzündeki sevabı düşün, "Bu da geçer yahu!"
de, şekva yerinde şükret.
19.
20. ALTINCI DEVA
• (Haşiye) Ey dünya zevkini düşünüp hastalıktan ızdırab
çeken kardeşim! Bu dünya eğer daimî olsa idi ve
yolumuzda ölüm olmasaydı ve firak ve zevalin
rüzgârları esmeseydi ve musibetli, fırtınalı istikbalde
manevî kış mevsimleri olmasaydı; ben de seninle
beraber senin haline acıyacaktım. Fakat madem
dünya bir gün bize haydi dışarı diyecek,
feryadımızdan kulağını kapayacak, o bizi dışarı
koğmadan biz bu hastalıklar ikazatıyla şimdiden
onun aşkından vazgeçmeliyiz. O bizi terketmeden,
kalben onu terke çalışmalıyız.
Haşiye: Fıtrî bir surette bu lem'a tahattur ettiğinden, altıncı mertebede iki deva
yazılmış. Fıtrîliğine ilişmemek için öylece bıraktık, belki bir sır vardır diye
değiştirmedik.
21. • Evet hastalık bu manayı bize ihtar edip der ki:
"Senin vücudun taştan, demirden değildir. Belki
daima ayrılmaya müsaid muhtelif maddelerden terkib
edilmiştir. Gururu bırak, aczini anla, mâlikini tanı,
vazifeni bil, dünyaya ne için geldiğini öğren!" kalbin
kulağına gizli ihtar ediyor. Hem madem dünyanın
zevki, lezzeti devam etmiyor. Hususan meşru
olmazsa hem devamsız, hem elemli, hem günahlı
oluyor. O zevki kaybettiğinden hastalık bahanesiyle
ağlama; bilakis hastalıktaki manevî ibadet ve uhrevî
sevab cihetini düşün, zevk almaya çalış.