Troye Sivan – Happy Little Pill 
“The track is an ambient piece of slow-burning, electronic pop.” 
https://www.youtube.com/ 
watch?v=QEWHF3E9YJQ
This music video follows the general 
convention of electronic pop, with 
usually dark colours and the story in 
two halves. 
Roughly 1/3 of the video consists of 
Troye infront of the camera singing the 
lyrics with little to no performance 
aspect to it…
…1/3 of the video is of a young 
footballer lonely on the pitch, many 
of the lyrics coincide with the 
camera work and what is happening 
in shot…
… and 1/3 of the video is the story if 
Troye alone in a hotel room. This ties 
the video together as it matches the 
lyrics of the song.
The general conventions 
of electro pop tend to be 
a very dull colour scheme, 
however due to this being 
his first music video with 
the label I believe it 
followed the colour 
scheme of the EP.
Happy Little Pill 
and Royals 
Goodwin’s 
theory: Genre 
Characteristics 
- Muted 
colours 
- -Close up on 
artist
Goodwin’s theory 
Notion of Looking 
Opposite to the male gaze theory and the 
men often portrayed in a negative way, 
instead the male footballer in the video is 
shown to be vulnerable and lonely. 
The Demands of the Record Label 
Despite him being signed to a major label 
(Capitol Records) he is still given the 
creative freedom he wants due to already 
having a fanbase which will buy the records, 
so they don’t control his music too much.

Happy Little Pill analysis

  • 1.
    Troye Sivan –Happy Little Pill “The track is an ambient piece of slow-burning, electronic pop.” https://www.youtube.com/ watch?v=QEWHF3E9YJQ
  • 2.
    This music videofollows the general convention of electronic pop, with usually dark colours and the story in two halves. Roughly 1/3 of the video consists of Troye infront of the camera singing the lyrics with little to no performance aspect to it…
  • 3.
    …1/3 of thevideo is of a young footballer lonely on the pitch, many of the lyrics coincide with the camera work and what is happening in shot…
  • 4.
    … and 1/3of the video is the story if Troye alone in a hotel room. This ties the video together as it matches the lyrics of the song.
  • 5.
    The general conventions of electro pop tend to be a very dull colour scheme, however due to this being his first music video with the label I believe it followed the colour scheme of the EP.
  • 6.
    Happy Little Pill and Royals Goodwin’s theory: Genre Characteristics - Muted colours - -Close up on artist
  • 7.
    Goodwin’s theory Notionof Looking Opposite to the male gaze theory and the men often portrayed in a negative way, instead the male footballer in the video is shown to be vulnerable and lonely. The Demands of the Record Label Despite him being signed to a major label (Capitol Records) he is still given the creative freedom he wants due to already having a fanbase which will buy the records, so they don’t control his music too much.