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![Bibliography
1 ． 杭州旅游攻略 ．旅游百科 [ 引用日期 2013-03-11] ．
2 ． 杭州荣膺“全球十大休闲范例城市” ．中华人民共和国国家旅游局 [ 引用日期 2012-07-16] ．
3 ． 杭州跻身联合国“工艺与民间艺术之都” ．中国文化传媒网． 2012-05-24[ 引用日期 2012-05-29] ．
4 ． 杭州旅游拉美促销推介世遗西湖 ．中华人民共和国国家旅游局． 2012-06-11 [ 引用日期 2012-07-16] ．
5 ． 杭州金融总量位居全国第五 ．杭州日报官方网站：杭报在线 [ 引用日期 2012-07-23] ．
6 ． 杭州工业概况 ．杭州市工业经济信息网 [ 引用日期 2012-08-1] ．
7 ． 杭州概述 ．杭州市统计调查信息网 [ 引用日期 2012-08-1] ．
8 ． 杭州市人均 GDP 突破 8 万元 经济实力与发达国家看齐 ．萧山网 [ 引用日期 2012-08-1] ．
9 ． 杭州人均 GDP 达到 6505 美元 超过北京 ．腾讯网 [ 引用日期 2012-08-1] ．](https://image.slidesharecdn.com/hangzhou2013-5-27-150224150706-conversion-gate01/85/Hangzhou-2013-5-27-62-320.jpg)
Uploaded byАнна Черноморец
Hangzhou 2013 5-27
The document provides information about tourist attractions and the tourism industry in Hangzhou, China. It discusses the natural beauty and historic sites like West Lake that draw visitors. It also addresses transportation options, accommodation costs, tourism segments and brands. Hangzhou aims to promote its history, culture and natural landscapes to attract families interested in these areas.
Hangzhou 2013 5-27
- 1. The Basic Elementsof Tourist Hangzhou Yilan Mu Jinglin Qiao
- 2.
- 3. 1)natural Hangzhou is renownedfor its historic relics and natural beauty. It is often known as one of the most beautiful cities in China.
- 4. West Lake One ofHangzhou's most popular sights is the West Lake, a UNESCO World Heritage Site. The West Lake Cultural Landscape covers an area of 3,323 ha (8,210 acres) and includes some of Hangzhou's most notable historic and scenic places. Adjacent to the lake is a scenic area includes historical pagodas, cultural sites, as well as the natural beauty of the lake and hills. There are two causeways across the lake.
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- 10. 2)building Although Hangzhou hasbeen through many recent urban developments, it still retains its historical and cultural heritage.
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- 13. "Heaven Above, Suzhou and Hangzhoubelow." "Be born in Suzhou, live in Hangzhou, eat in Guangzhou, die in Liuzhou." The meaning here lies in the fact that Suzhou was renowned for its beautiful and highly civilized and educated citizens, Hangzhou for its scenery, Guangzhou for its food, and Liuzhou (of Guangxi) for its wooden coffins which supposedly halted the decay of the body.
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- 16. Scenic places nearWest Lake
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- 22. information center &free bicycle
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- 24. Hangzhou trolleybus High speedrail line
- 25. Strenghts historical buildings,historical buildings, importantlocationimportant location connectionconnection Weaknesses city size,city size, traffic jamtraffic jam seasonal, no cheap hotels,seasonal, no cheap hotels, not attractive for youthnot attractive for youth expensiveexpensive
- 26. Opportunities advanture tourism,advanture tourism, geocatchinggeocatching oldpeople’s lovely palceold people’s lovely palce Threats: only attractive for elderlyonly attractive for elderly air pollutionair pollution
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- 28. HangZhou Beijing Tianjing Top10 source markets 4 4 3.8 Distance from our key source market 3 5 4 products and experiences promoted 4 4 4 market segements target 4 4 3 average annual groth past 5 years 5 5 4 peak toursim months 5 5 5
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- 30. 1)importance of price pricingis an important aspect of the competition It is the basis of economic benefit It will let sources range more and more fully and reasonable
- 31. 2)cost of transport normalbus have cold air 3 ￥ not 2-3 ￥ only for tourism all of bus have cold air 2——3 ￥
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- 33. 3)cost of accommodation Itdepends
- 34. 4)cost of famous destination westriver wetland 36 ＄ west river wetland （ west part ） 17 ＄ apple Amusement park 11 ＄ famer amusement 5 ＄ west lake 37 ＄ china forest park 21 ＄ sea animals park 27 ＄ thousands island lake 23 ＄ Da Ming mountain 13 ＄ there are so many different kinds of tourism destination and different types of sences have different cost there have a list we can compared the different kinds of destination’ prices
- 36. today west river wetland westriver wetland （ west part ） thousands island lake west lake
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- 38. tourism is labourintensive and interaction with local communities. includes local people culture and the people who work in tourism and the visiter
- 39. who work intourism How many people work in tourism in Hangzhou? 3-5 million How many tourism organization in Hangzhou? Hangzhou goverment 10-20 tourism company ....
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- 41. It is notsufficient to have a good range of attractions and amenities if potential visitiors are not aware of this.
- 42. we imaged therehave very beautiful sences and beautiful lake and very long history to have the beautiful storys. and what surprised visiters is the convenient transport and the low prices and we can enjoy ourself very easy in Hangzhou.
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- 44. Logo there is thelogo of Hangzhou. It is depends on the Chinese letters Hang .
- 45. And it alsolooks like a Chinese traditional garden building .Because Hangzhou is famous by garden and the beautiful sight.
- 46. This brand areboth tradition and fashion . It is good to show us which kind of city hangzhou is .
- 48. Behavior always talking abouta beautiful, tradition and fashion, good city; good quality of life ; costumer service; friendly people;beautiful ladies
- 49. Imagery city with historyand nature combined; beautiful stories;brand buildings
- 50. three west west lake westriver Xiling Seal Society
- 51. Xiling Seal Society Itis a famous building of Hangzhou and have a long history. the seal is to close the letter when you finished it,and to sign your name when you drawing a pating and write something you satisified. and Xiling Seal Society is like a shop to make the seal. and It is very beautiful to became a art.
- 52. many of calligrapher(who writebeautiful chartacher) and artist work here and It is very famous in recent days in China because of a famous novel< The Graver Robbers’ Chronicles>.
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- 55. Brand essence (DNA) Grderncity, three west, green city Positioning statement Location, historical city center, nature, service Brand Personality one of the historical city in the center of China (ten) Emotional Benefits Historical and cultural knowledge, relaxing time, beautiful buildings and nature and good quality of life Rational Attributs
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- 57. Total Population Potential Market AvailableMarket Target Market Penetrated Market • World Population • Tourists from all over the world • Chinese & world Tourists • Tourists intrested in history natural and garden • Familys
- 62. Bibliography 1 ． 杭州旅游攻略．旅游百科 [ 引用日期 2013-03-11] ． 2 ． 杭州荣膺“全球十大休闲范例城市” ．中华人民共和国国家旅游局 [ 引用日期 2012-07-16] ． 3 ． 杭州跻身联合国“工艺与民间艺术之都” ．中国文化传媒网． 2012-05-24[ 引用日期 2012-05-29] ． 4 ． 杭州旅游拉美促销推介世遗西湖 ．中华人民共和国国家旅游局． 2012-06-11 [ 引用日期 2012-07-16] ． 5 ． 杭州金融总量位居全国第五 ．杭州日报官方网站：杭报在线 [ 引用日期 2012-07-23] ． 6 ． 杭州工业概况 ．杭州市工业经济信息网 [ 引用日期 2012-08-1] ． 7 ． 杭州概述 ．杭州市统计调查信息网 [ 引用日期 2012-08-1] ． 8 ． 杭州市人均 GDP 突破 8 万元 经济实力与发达国家看齐 ．萧山网 [ 引用日期 2012-08-1] ． 9 ． 杭州人均 GDP 达到 6505 美元 超过北京 ．腾讯网 [ 引用日期 2012-08-1] ．