Hacking Global Health MIT HealthExperienceDesign2013
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Lessons from China, India + Emerging Markets Healthcare Innovation and Design from Massachusetts Institute of Technologies HackingMedicine Initiative
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Hacking Global Health MIT HealthExperienceDesign2013
- 1. GLOBAL HEALTH DRIVES DESIGN NOW ZEN CHU HACKINGMEDICINE.MIT.EDU HEALTH EXPERIENCE DESIGN CONFERENCE MARCH 25, 2013 © ZEN CHU 2010
- 2. CHINA + INDIA DRIVING HEALTHCARE INNOVATION NOW MAJOR SYSTEMIC DIFFERENCES MASSIVE DESIGN OPPORTUNITY © ZEN CHU 2010
- 3. MACRO TRENDS DRIVING GLOBAL HEALTHCARE GROWTH • MOBILE + SMARTPHONE PENETRATION • EMERGING MIDDLE CLASS • DISEASES OF AFFLUENCE ACCELERATING • BIG DIFFERENCES BETWEEN CHINA, INDIA, OTHER EMERGING MARKETS • AGING DEMOGRAPHICS • ONE-CHILD POLICY • PUBLIC HEALTH PRIORITIES © ZEN CHU 2010
- 4. MULTINATIONAL COMPANIES ALREADY FOCUSED ON HUGE GROWTH IN CHINA + INDIA
- 5. MASSIVE HIGH-VOLUME TOP TIER HOSPITALS © ZEN CHU 2010
- 6. MASSIVE PATIENT LOAD > EXTREME DOCTOR SHORTAGE © ZEN CHU 2010
- 7. 3 MIN CONSULT: CLINICAL ALGORITHMS MUST BE DIFFERENT © ZEN CHU 2010
- 8. S LT SU RE B LA NO HIPAA PRIVACY RULES TO IMPEDE WORKFLOW + ENGAGEMENT © ZEN CHU 2010
- 9. FORTIS PREMIUM HOSPITAL RURAL CLINIC LAB SOME NEXT TO ONE ANOTHER HUGE SPECTRUM OF QUALITY + COSTS © ZEN CHU 2010
- 10. DRIVING DOWN / UP HEALTH PYRAMID S ED B LA 0 50 1 R TI > R P G ER E E TI OS 1 E H C IZ ? IT S C IE IT L IP S A Y IT SH SI P N S W SP ZE O O O H T H SM ? A LL LL A E SM G LA R L VI U R A L REGIONAL + RACIAL/GENETIC DIFFERENCES © ZEN CHU 2010
- 11. SCALING MEDICINE ENABLED BY TECHNOLOGY + DESIGN 1.3B PATIENTS 1.4M DOCS >> 3M BY 2020 VIPs PREMIUM SUPPLY MIDDLE CLASS COVERED BY BASIC INSURANCE DEMAND PAIN + MORTALITY MUCH GREATER SCARCITY IN EMERGING MARKETS © ZEN CHU 2010
- 12. HEALTHCARE METRICS BETTER FASTER CHEAPER CHEAP IS NOT ENOUGH! © ZEN CHU 2010
- 13. HEALTHCARE METRICS CONVENIENCE CAPACITY TRUST BETTER FASTER CHEAPER TRUST + WORKFLOW ESSENTIAL © ZEN CHU 2010
- 14. TECHNIQUES FOR SCALING MEDICINE • CREATE NEW EXPERIENCE • INCREASE CAPACITY • FIND PROVIDER with EXTRA CAPACITY • CREATE NEW PLACE or NEW SERVICE • DE-SKILL COMPLEX DIAGNOSTIC • PATIENT SELF-SERVICE © ZEN CHU 2010
- 15. CA SH MA CH IN SE CULTURE OF CONSUMER-PAY HEALTHCARE © ZEN CHU 2010
- 16. PRIVATE-PAY CONSUMER-DRIVEN HEALTHCARE IN MALLS © ZEN CHU 2010
- 17. THEY HAVE HARDWARE... • HOSPITAL FACILITIES • DIAGNOSTIC IMAGING + TESTS • DRUG FORMULARY + INVENTORY • SURGICAL TOOLS + IMPLANTS • UNEVENLY DISTRIBUTED © ZEN CHU 2010
- 18. ...BUT LACK “SOFTWARE” • PRIMARY CARE PROVIDERS • CONTINUITY OF CARE • CONTINUING EDUCATION ACCESS PATIENTS + PROVIDERS • EVIDENCE-BASED PROTOCOLS • DISTRIBUTION INFRASTRUCTURE • OFTEN MISALIGNED INCENTIVES OF DOCTORS + HOSPITALS © ZEN CHU 2010
- 19. USER-CENTRIC DESIGN THINKING IS REVOLUTIONARY FASTER + CHEAPER PRODUCT LAUNCHES MASSIVE DESIGN OPPORTUNITY BUT MUST USE LOCAL KNOWLEDGE © ZEN CHU 2010
- 20. NOT CARDIOLOGY! BASIC HEALTH LITERACY: CHANGE NAME FROM CARDIOLOGY © ZEN CHU 2010
- 21. DESIGN THINKING OVERCOMES CULTURE WOMEN SCIENTISTS WERE BETTER AT USER DESIGN + STORYTELLING © ZEN CHU 2010
- 22. MEDICAL DEVICE RAPID PROTOTYPING © ZEN CHU 2010
- 23. CHINA + INDIA WILL LEAD • MASSIVE OPPORTUNITY + MISSION • INNOVATION + DATA THERE FIRST • MULTINATIONAL COMPANIES THERE NOW • ENTREPRENEURS ARE HEADING THERE • LOWER REGULATION, NO HIPAA • MORE CLINICAL DATA DRIVEN THERE • US/EU DESIGNS NOT APPROPRIATE © ZEN CHU 2010
- 24. H@CK + DESIGN FOR GLOBAL HEALTH! OBSERVE + DESIGN IN EMERGING MKTS... THEN... NEW DISRUPTIVE PRODUCTS BOOMERANG BACK TO US/EU HackingMedicine.MIT.edu Twitter: #HackingMedicine @hackmedMIT AboutMe.com/ZenVen © ZEN CHU 2010