1. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
WILL HACKERS
AND MAKERS
SAVE CAR
CULTURE?
#SXSWCARHACK

2. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
A conversation hosted by these guys:
!
Rob Edwards Manager of Creative
Technology, Team One Advertising
!
Jason Torchinsky Associate Editor,
Jalopnik
@robertcedwards @jasontorchinsky
#SXSWCARHACK

3. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
HOW WE GOT
HERE:
#SXSWCARHACK

4. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THIS GOT US THINKING.
#SXSWCARHACK

5. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
CAR CULTURE STARTED WITH
HOT-RODDERS, THE ORIGNAL
HACKERS.
#SXSWCARHACK

6. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THEN MANUFACTURERS
STARTED HACKING THEIR
OWN CARS.
66 Nova SS, 350 hp
#SXSWCARHACK

7. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
G1WALLZ.COM
MORE RECENTLY THERE WAS
TUNER CULTURE. WOOOOO!
#SXSWCARHACK

8. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
G1WALLZ.COM
AND MANUFACTURERS
EMBRACED THAT.
#SXSWCARHACK

9. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
BUT,…
#SXSWCARHACK

10. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
IN THE LATE 2000s THIS
BECAME A LOT MORE
INTERESTING THAN THE CAR:
#SXSWCARHACK

11. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
AND THESE GAVE US THE ABILITY
TO CONNECT WITHOUT
TRANSPORTING OUR BODIES.
#SXSWCARHACK

12. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THAT WHOLE
RECESSION THING.
AND THE ENVIRONMENT.
AND OVERCROWDING.
AND THE FLIGHT TO CITY
CENTERS.
AND NEW LICENSE REQUIREMENTS.
AND LOCAVORISM.
AND...
THERE WAS ALSO:
#SXSWCARHACK

13. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
BUT, COULD
WE BE ON THE
VERGE OF A
RESURGENCE
THANKS TO
HACKERS?
#SXSWCARHACK

14. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
#SXSWCARHACK

15. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
MAKER
CULTURE IS
REKINDLING
THE DESIRE TO
CREATE THE
PHYSICAL.
#SXSWCARHACK

16. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
#SXSWCARHACK

17. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
AND HERE’S
WHAT WE’VE
SEEN:
#SXSWCARHACK

18. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
JONATHAN OXER’S
CONNECTED RX-8
#SXSWCARHACK

19. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
WATERLOO LABS’
REMOTE CONTROLLED
OLDSMOBILE
#SXSWCARHACK

20. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THE INFAMOUS IPAD
INSTALL BY SOUNDMAN
#SXSWCARHACK

21. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
BRANDON FIQUETT’S
VIPER STARTER WITH SIRI
#SXSWCARHACK

22. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THE RETRO HACK:
CALEB KRAFT’S VINTAGE
PHONE INTERCOM
#SXSWCARHACK

23. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
JASON’S iPHONE
DOCK FOR HIS BUG
#SXSWCARHACK

24. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
RYAN WOLD’S INDUCTIVE
CHARGING HACK
#SXSWCARHACK

25. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
19-YEAR-OLD
IONUT BUDISTIANU’S
AUTONOMOUS CAR WINS 2013 ISEF
#SXSWCARHACK

26. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THE DARK SIDE?
#SXSWCARHACK

27. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
Alberto Garcia Illera and
Javier Vazquez Vidal’s K-Line protocol
#SXSWCARHACK

28. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
YOU CAN ORDER
YOUR NEXT CAR
“PREHACKED”.
#SXSWCARHACK

29. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
#SXSWCARHACK

30. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
#SXSWCARHACK

31. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
THE CAR IS
ESSENTIALLY
BECOMING THE
NEXT PLATFORM.
#SXSWCARHACK

32. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
WILL THE TESLA BE THE
NEW BUG?
#SXSWCARHACK

33. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
WILL THE BUG BE THE
NEW BUG?
#SXSWCARHACK

34. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
OR THIS?
#SXSWCARHACK

35. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
MANUCATURERS
ARE EMBRACING
HACKER AND
MAKER THINKING,
AGAIN.
#SXSWCARHACK

36. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
3D PRINTING? HOW
ABOUT THE WHOLE CAR?
#SXSWCARHACK

37. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
OPENING THE CODE.
#SXSWCARHACK

38. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
INTEGRATING
MOBILE OS.
#SXSWCARHACK

39. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
PUTTING YOUR PHONE
RIGHT IN THE CAR.
#SXSWCARHACK

40. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
HACKERS AND
MAKERS WILL SAVE
CAR CULTURE, AND IN
TURN THEY WILL
PUSH THE CAR
INDUSTRY FORWARD.
!
THEY ALWAYS HAVE.
#SXSWCARHACK

41. MAKER IS THE NEW
TUNER:
THE NEXT CAR
CULTURE
ONWARD!
#SXSWCARHACK
@robertcedwards @jasontorchinsky