4. OFFLINE ACTIVITIES- ROI
Product No.of
Events
Total
Attendees
Leads
generated
(%)
Topline
cases
(%)
CAD and Multi Product Event 14 150 22% 60%
Top line cases 60%
Leads
generation
22%
Total
Attendees
150
No of
Events 14
5. ONLINE ACTIVITIES
• CAD
• Multiproduct
REP
• Google
AdWords
• PPC
• Social
Networking
Digital
Marketing &
Advertising
• SEO
• Website
Analyst
SEO
6. ONLINE ACTIVITIES ROI
Activities Closure
REP (CAD & Multi Product) 1
Digital Marketing,SEO 1
Closers = 2
Pelf
Website
Google
Adward
REP,
Referral
links
9. THANK YOU
Have a look at our dashboard: www.pelfinfotech.com
Tel 91 20 25454612 / 25439405
Direct 91 20 32402005
E-mail diptee.joshi@pelfinfotech.com
Editor's Notes
Good Morning dear friends and colleagues I am Diptee Joshi –presenting pelf infotech Pune.India.
Today I am here to discuss about H1 highlights and H2 focus.
As a marketing professional our main objective is maximum data and Lead generation. to achieve these objectives we are focusing on online activities and offline activities.
As a professional channel partner of dassault systems we are following the same mantra of – PC vision 2.0 per FTE/Per quarter 1 event.
Same way for multi product –per multi product/per quarter 1 event.
For Cad events we are focusing on new prospects. and for multi product we are focusing on existing clients and new prospects.
Every month we conduct such events. And constantly we keep in touch with our prospects. And because of all this we can keep good hold on our prospects.
Upto h1 we have conducted 14 events. Through events we have generated 22% leads. And I am happy to share with you out of that 60% leads are in Topline.
Our FTEs are working on them effectively and I am sure soon we will crack more deals through events.
As we all know the value of Online Mantr. Dassault systems is also focusing more on online marketing, we are also working on the same platform of online activities for this year.
Online activities include CAD REP,Multi Product REP.
We are doing CAD reps segment wise,applicaion wise, area wise and industrywise.Again for multi product we are focusing our existing clients and prospects.
Digital Marketing includes Google adwords,ppc ,blogging ,social networking.
We are on facebook,twitter,linkedin,google +, you tube, we have our own blog,forum.Which enables us to present 24x7 with updated technology.
Apart from this we are continuously working on search engine optimization so that our website comes on No.1 position among the competitive technology.
Recently we have started working on all these parameters and I am happy to share with you through online activities we have cracked good deals.
Beyond offline and online activities we also celebrate some specific days to promote specific product of solidworks.
e.g
we promoted sustainability through celebrating earth day,environmet day.
We called our clients and prospects for plantation followed by solidworks sustainability presentation.
We have also promoted same activity through facebook page.
On engineers day we have shared one of our client’s case study. This is our well-known client and he has designed this chariot on solidworks. And we are proud to say that this chariot is eco friendly design with fully battery operated vehicle is used in one of the biggest festival in India. “Pandhaichi Vari” . Total length of vari is more than 127 miles
H2 Focus: As a marketing professional all our efforts should be towards data generation and lead generation.
For H2 our focus will be more on selling through blogging,containt writing, through social networking.
As data generation is important same way nurturing that data and coming to logical conclusion is also very important from marketing point of view. So we will also focus on nurturing all the leads of h1.throgh all possible means of communication.
I am sure through all these offline, online activities we will be able to achieve our goal i.e. maximum lead generation and maximum closures.
Thanks for giving me opportunity to present this and I am sure you all have enjoyed the presentation. Please not my contact details to have future interactions.
Thank You…
