The document presents research on challenges faced by those suffering from age-related diseases and their carers. It aims to explore how a charity called Guideposts can improve its online support services. The research involved interviews and surveys with individuals, carers and organizations to understand needs and opinions on Guideposts' existing online service called HERE. The findings revealed needs for psychological, practical and medical support. Respondents felt HERE was underpriced but not widely known. The conclusions recommend Guideposts build online communities and use storytelling via social media to promote HERE and help more people.
Rolls-Royce is developing a new positioning idea focused on "The Ecstasy of Driving". The group analyzed Rolls-Royce's brand through examining its ideology, consumers and perceptions, capabilities, product range, financial situation, competitors, and the automotive market environment. The analysis informed the development of a new positioning strategy using the Positioning Idea Model focused on targeting a younger audience who enjoy the pleasure of driving a Rolls-Royce while maintaining the brand's image of luxury. The strategy aims to position Rolls-Royce as the icon of super luxury that provides an excellent driving experience in both classy and sporty cars through storytelling and social engagement.
The document provides information about a symposium on neighborhoods and dementia held in Boston from November 14-18, 2018. It discusses:
1. The symposium was presented by researchers from the Neighbourhoods and Dementia study, a mixed methods study examining how neighborhoods impact those with dementia.
2. The study has involved people with dementia in research as co-researchers. It includes 8 work programs examining various neighborhood-related topics through both qualitative and quantitative research.
3. The study aims to better understand neighborhoods for those with dementia and their care partners, and to develop interventions to support a neighborhood model of dementia care. It has involved researchers from multiple universities in the UK and Sweden.
In the driving seat: Health care and research led for, and by young peopleSimon R. Stones
This seminar was delivered as part of the University of Central Lancashire (UCLAN) Centre for Children and Young People’s Participation Seminar Series.
Develop Social Responsibility Programs For A Global AudienceMegan Denhardt
ASAE & The Center's Global Summit on Social Responsibility showed how organizations have an opportunity to respond to a renewed call to service. Hear from organizations experienced in overseas initiatives, and explore individual and coordinated, partnership models for thinking big, doing grand work, and having life-changing effects throughout the world.
Lesley-Anne Alexander, chief executive, RNIB
Lousanne Lofgren, CAE, executive director, American Orthopaedic Foot and Ankle Society
Siada El Ramly, manager, Kellen Europe
Michelle Mason, CAE, Managing Director, American Society for Quality
Todd Wurschmidt, Interim Executive Director and Consultant, Transition Management Consulting, Inc.
The document outlines the benefits of public engagement with research according to RCUK. It argues that public engagement can (1) increase public confidence and understanding of research, (2) inspire more young people to pursue research careers, and (3) enhance the societal impact of research. Public engagement benefits researchers by developing skills, enhancing careers and research, and increasing funding opportunities. It also benefits society by creating a more informed public and maximizing the return on investment in research.
The last summary from a series of four Capital C pilot events in London hosted during November 2014 to April 2015. Capital C is an experimental project that is being backed by Macmillan Support, and hosted by Swarm designed to put the voices of Londoners at the heart of a new strategy being developed to improve cancer care for people across the city.
An outline of what we've been up to during spring 2010, working on our Open Innovation Process and creating a working model of the ALISS Engine. We collated this for policy leads, so we could seek their advice on our intended future direction
Summary from the third Capital C event held at Seven Dials Centre, Covent Garden on Tuesday March 10th 2015.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
Rolls-Royce is developing a new positioning idea focused on "The Ecstasy of Driving". The group analyzed Rolls-Royce's brand through examining its ideology, consumers and perceptions, capabilities, product range, financial situation, competitors, and the automotive market environment. The analysis informed the development of a new positioning strategy using the Positioning Idea Model focused on targeting a younger audience who enjoy the pleasure of driving a Rolls-Royce while maintaining the brand's image of luxury. The strategy aims to position Rolls-Royce as the icon of super luxury that provides an excellent driving experience in both classy and sporty cars through storytelling and social engagement.
The document provides information about a symposium on neighborhoods and dementia held in Boston from November 14-18, 2018. It discusses:
1. The symposium was presented by researchers from the Neighbourhoods and Dementia study, a mixed methods study examining how neighborhoods impact those with dementia.
2. The study has involved people with dementia in research as co-researchers. It includes 8 work programs examining various neighborhood-related topics through both qualitative and quantitative research.
3. The study aims to better understand neighborhoods for those with dementia and their care partners, and to develop interventions to support a neighborhood model of dementia care. It has involved researchers from multiple universities in the UK and Sweden.
In the driving seat: Health care and research led for, and by young peopleSimon R. Stones
This seminar was delivered as part of the University of Central Lancashire (UCLAN) Centre for Children and Young People’s Participation Seminar Series.
Develop Social Responsibility Programs For A Global AudienceMegan Denhardt
ASAE & The Center's Global Summit on Social Responsibility showed how organizations have an opportunity to respond to a renewed call to service. Hear from organizations experienced in overseas initiatives, and explore individual and coordinated, partnership models for thinking big, doing grand work, and having life-changing effects throughout the world.
Lesley-Anne Alexander, chief executive, RNIB
Lousanne Lofgren, CAE, executive director, American Orthopaedic Foot and Ankle Society
Siada El Ramly, manager, Kellen Europe
Michelle Mason, CAE, Managing Director, American Society for Quality
Todd Wurschmidt, Interim Executive Director and Consultant, Transition Management Consulting, Inc.
The document outlines the benefits of public engagement with research according to RCUK. It argues that public engagement can (1) increase public confidence and understanding of research, (2) inspire more young people to pursue research careers, and (3) enhance the societal impact of research. Public engagement benefits researchers by developing skills, enhancing careers and research, and increasing funding opportunities. It also benefits society by creating a more informed public and maximizing the return on investment in research.
The last summary from a series of four Capital C pilot events in London hosted during November 2014 to April 2015. Capital C is an experimental project that is being backed by Macmillan Support, and hosted by Swarm designed to put the voices of Londoners at the heart of a new strategy being developed to improve cancer care for people across the city.
An outline of what we've been up to during spring 2010, working on our Open Innovation Process and creating a working model of the ALISS Engine. We collated this for policy leads, so we could seek their advice on our intended future direction
Summary from the third Capital C event held at Seven Dials Centre, Covent Garden on Tuesday March 10th 2015.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
Stonham Birmingham Mental Health Carers Support Service is a dedicated support service aimed at providing support to carers and family members who care for individuals with mental health, and stonham information pack is fall of information about services and resources around Birmingham, working very closely with services around the city.Website:
https://bhammhcarer.homegroup.org.uk
Cormac Russell ABCD Training courses reportscarletdesign
We are hosting a 1 day 'ABCD - Asset Based Community Development' training course in Torfaen on 24/09/15. This summary report of the 1 day training course (November 2014) and 2 day training course (February 2015) which Cormac Russell led in RCT provides background to the course. It also includes the Nurture Development guidesheets.
Green Exercise and Dementia Neil Mapes Feb 2011Neil Mapes
This research project explored the benefits of green exercise, or physical activity in nature, for people living with dementia. Key findings include:
- There is evidence that green exercise can help people with dementia feel well and experience reduced symptoms temporarily. However, larger and more rigorous studies are still needed.
- Interviews and anecdotal reports suggest green exercise helps people with dementia positively reframe their identity and maintain a sense of self.
- Experts surveyed agreed that contact with nature is important for well-being, and that support for green exercise should increase as dementia progresses.
- Priorities for future research identified were learning more about impacts on quality of life, determining most effective types of green exercise, and
The Royal Institution aims to encourage public engagement with and understanding of science through various activities and partnerships. It measures the success of its public engagement using generic learning outcomes to understand the impact on knowledge, skills, attitudes, and enjoyment. The RI works with various partners to increase the reach of its programming and shares experiences online to further discussion around science engagement.
This document summarizes a presentation about producing health information for children and young people. It discusses trends in children's media usage including increased tablet ownership. It provides an overview of a guide created by the Patient Information Forum for developing high-quality health information for children and young people. The guide was informed by experts in children's health and involved seeking input from children, families, teachers and clinicians. The presentation highlights the importance of testing information with the target audience and providing information in engaging formats like stories and games.
The document discusses getting knowledge into action for health and social care in Scotland through a collaborative knowledge network approach. It outlines the national knowledge strategy and implementation through networks to improve service delivery, roles and skills. Examples of knowledge tools and resources are provided, including a digital knowledge platform, communities of practice, and evidence summaries. Opportunities for libraries, health services, and other groups to get involved in the knowledge network are discussed.
Fire service as an asset: providing telecare support in the community Webinar...NHS Improving Quality
Guest speaker: Steve Vincent - West Midlands Fire Service & Simon Brake from Coventry Council
Hosted by: Bev Matthews, Long Term Conditions Programme Lead, NHS England
Learning Outcomes:-
To better understand the role that the Fire and Rescue service can provide as a community asset to support health needs Enhancing the quality of life for people by supporting them to stay in their own home, even in a crisis
The Carnegie Library Lab aims to promote innovation and leadership in libraries across the UK and Ireland. It provides funding, training, mentorship and evaluation support to early to mid-career library professionals to develop and implement innovative projects. The two-year program has supported two cohorts of 5-7 innovators each, providing £5,000-£15,000 per project. Participants receive online learning modules, build professional networks, and work with mentors and advisors to reflect on outcomes. The goal is to cultivate a new generation of library innovators and leaders, pilot innovative services, and share learning to advance the field.
The document summarizes the key points from the Highland Senior Citizens Network's annual conference and AGM. It discusses the various speakers and topics covered, including human rights for older people, legal matters like power of attorney, and challenges around residential care provision in Scotland. It also announces that NHS Highland is seeking volunteers for a patient visiting program and provides contact information for those interested.
The document summarizes the 6th National Science Cities Summit held in Bath on connecting cities and opening up connections. It discusses various ways of connecting across city regions through shared spaces, connected individuals, consortia, brokering open innovation, user-led teaching/research, and organizations opening up their thinking. Specific examples are provided for each type of connection, such as the Centre for Life serving as a shared space and Professor David May pioneering pervasive media. The overall outcomes of connecting include pulling in significant money, improving research, teaching, social equity, and decision making. Challenges include being ambitious, walking the talk, and appreciating contributions to core business.
Learning Disabilities: Share and Learn Webinar – 25 August 2016NHS England
Topic 1: Co production – a long term relationship and different Conversations
Guest Speakers: Samantha Clark, Chief Executive, Inclusion North
In health & social care we are constantly grappling with how we can work differently and think differently about people who come to our services (willingly and otherwise) needing support. With so many new ways of thinking & working around – co production, person centred approaches, asset based community development, strengths based approaches, community capacity - sometimes it's hard for people who work in services, as well as the people and families they support, to work out what it those mean to their practice. This webinar will focus on the practical values driven implementation of co production – the long term relationship, shifting power but building on all contributions.
Topic 2: Transforming Care and Building the Right Support – the CQC approach to registering services for adults with learning disabilities
Guest Speakers: Theresa Joyce and Sue Mitchell, Care Quality Commission
This webinar will be an opportunity for commissioners to consider the CQC policy on registering providers who apply to deliver services for adults with learning disabilities. The policy is called ‘Registering the Right Support’ and outlines the factors we will consider in both approving and refusing applications for either new services or changes in existing services. We will consider specific issues, such as applications to change the registration of a hospital ward or unit, to register large or congregate services or to increase the size of an existing location. These factors are all important when commissioners are developing their plans under the Transforming Care program, and the webinar will enable discussion and questions about the registration approach and process.
Presentation by Mel Pickup, Partnership Lead and Kieran Murphy, Partnership Clinical Lead, Cheshire & Merseyside Health & Care Partnership at the Clinical Academy Design Event on Tuesday 10 July , LACE Centre, Liverpool.
Towards an integrated UK national research data infrastructureJisc RDM
Jisc seminar at Science and Innovation 2016 conference.
Daniela Duca, Martin Hamilton, Fiona Murphy, Athanasios Velios.
Slides include: overview of Jisc, research data shared service, research data discovery service, giving researchers credit for their data and recording research data for artists.
UCC has been named University of the Year by The Sunday Times Good University Guide for a record fourth time. The article discusses UCC's strong performance in research, attracting international students and staff, graduate employment rates, and progression from first to second year. UCC president Dr. Michael Murphy welcomed the recognition and praised the hard work of staff, students, and contributors to UCC's success. The ranking assessed 1,200 universities on 30 criteria and UCC received 21 A grades. UCC also has high research income and publication rates in top journals. Students' Union president Aidan Coffey welcomed the news but called for UCC to address issues like library space and student support services.
This webinar explored the motivators and barriers to active travel for people in their 50s and 60s, and by extension, what might work to get people in this age group walking or cycling as their default mode of travel.
Find out more: https://ageing-better.org.uk/events/best-foot-forward-understanding-active-travel
Innovate@NCI - Market Research Group AssignmentAdam O'Neill
The document reports on market research conducted to assess the potential for a new innovation hub service at the National College of Ireland. Both quantitative and qualitative research methods were used, including an online survey of 89 NCI students and an interview with the NCI business incubation manager. The research found strong interest from students in an innovation hub that provides workshops, mentorship programs, experience with emerging technologies, and opportunities to progress business ideas and projects.
The National Youth Information and Citizenship Agency for Scotland aims to provide young people aged 11-26 with information, ideas, and opportunities to help them make informed decisions and choices. It works with partners like South Lanarkshire and DIALOGUE YOUTH to empower young people through its services. The agency's core services include the National Youth Information Framework, which was developed with libraries to ensure access to high quality youth information using new technologies. The Framework is based on principles like the UN Convention on the Rights of the Child and aims to support informed citizenship.
This document is the final report from the National Youth Agency's Commission into Young People and Enterprise. It provides an overview of the context and challenges of youth enterprise in the UK. It acknowledges that while youth unemployment has decreased, opportunities for fulfilling work are still needed. The report explores how young people learn about and access enterprise opportunities, and the role that developing personal and social skills through youth work can play in supporting enterprise among marginalized youth. It outlines the methods and evidence sources used in the Commission's investigation from May to September 2014.
Stonham Birmingham Mental Health Carers Support Service is a dedicated support service aimed at providing support to carers and family members who care for individuals with mental health, and stonham information pack is fall of information about services and resources around Birmingham, working very closely with services around the city.Website:
https://bhammhcarer.homegroup.org.uk
Cormac Russell ABCD Training courses reportscarletdesign
We are hosting a 1 day 'ABCD - Asset Based Community Development' training course in Torfaen on 24/09/15. This summary report of the 1 day training course (November 2014) and 2 day training course (February 2015) which Cormac Russell led in RCT provides background to the course. It also includes the Nurture Development guidesheets.
Green Exercise and Dementia Neil Mapes Feb 2011Neil Mapes
This research project explored the benefits of green exercise, or physical activity in nature, for people living with dementia. Key findings include:
- There is evidence that green exercise can help people with dementia feel well and experience reduced symptoms temporarily. However, larger and more rigorous studies are still needed.
- Interviews and anecdotal reports suggest green exercise helps people with dementia positively reframe their identity and maintain a sense of self.
- Experts surveyed agreed that contact with nature is important for well-being, and that support for green exercise should increase as dementia progresses.
- Priorities for future research identified were learning more about impacts on quality of life, determining most effective types of green exercise, and
The Royal Institution aims to encourage public engagement with and understanding of science through various activities and partnerships. It measures the success of its public engagement using generic learning outcomes to understand the impact on knowledge, skills, attitudes, and enjoyment. The RI works with various partners to increase the reach of its programming and shares experiences online to further discussion around science engagement.
This document summarizes a presentation about producing health information for children and young people. It discusses trends in children's media usage including increased tablet ownership. It provides an overview of a guide created by the Patient Information Forum for developing high-quality health information for children and young people. The guide was informed by experts in children's health and involved seeking input from children, families, teachers and clinicians. The presentation highlights the importance of testing information with the target audience and providing information in engaging formats like stories and games.
The document discusses getting knowledge into action for health and social care in Scotland through a collaborative knowledge network approach. It outlines the national knowledge strategy and implementation through networks to improve service delivery, roles and skills. Examples of knowledge tools and resources are provided, including a digital knowledge platform, communities of practice, and evidence summaries. Opportunities for libraries, health services, and other groups to get involved in the knowledge network are discussed.
Fire service as an asset: providing telecare support in the community Webinar...NHS Improving Quality
Guest speaker: Steve Vincent - West Midlands Fire Service & Simon Brake from Coventry Council
Hosted by: Bev Matthews, Long Term Conditions Programme Lead, NHS England
Learning Outcomes:-
To better understand the role that the Fire and Rescue service can provide as a community asset to support health needs Enhancing the quality of life for people by supporting them to stay in their own home, even in a crisis
The Carnegie Library Lab aims to promote innovation and leadership in libraries across the UK and Ireland. It provides funding, training, mentorship and evaluation support to early to mid-career library professionals to develop and implement innovative projects. The two-year program has supported two cohorts of 5-7 innovators each, providing £5,000-£15,000 per project. Participants receive online learning modules, build professional networks, and work with mentors and advisors to reflect on outcomes. The goal is to cultivate a new generation of library innovators and leaders, pilot innovative services, and share learning to advance the field.
The document summarizes the key points from the Highland Senior Citizens Network's annual conference and AGM. It discusses the various speakers and topics covered, including human rights for older people, legal matters like power of attorney, and challenges around residential care provision in Scotland. It also announces that NHS Highland is seeking volunteers for a patient visiting program and provides contact information for those interested.
The document summarizes the 6th National Science Cities Summit held in Bath on connecting cities and opening up connections. It discusses various ways of connecting across city regions through shared spaces, connected individuals, consortia, brokering open innovation, user-led teaching/research, and organizations opening up their thinking. Specific examples are provided for each type of connection, such as the Centre for Life serving as a shared space and Professor David May pioneering pervasive media. The overall outcomes of connecting include pulling in significant money, improving research, teaching, social equity, and decision making. Challenges include being ambitious, walking the talk, and appreciating contributions to core business.
Learning Disabilities: Share and Learn Webinar – 25 August 2016NHS England
Topic 1: Co production – a long term relationship and different Conversations
Guest Speakers: Samantha Clark, Chief Executive, Inclusion North
In health & social care we are constantly grappling with how we can work differently and think differently about people who come to our services (willingly and otherwise) needing support. With so many new ways of thinking & working around – co production, person centred approaches, asset based community development, strengths based approaches, community capacity - sometimes it's hard for people who work in services, as well as the people and families they support, to work out what it those mean to their practice. This webinar will focus on the practical values driven implementation of co production – the long term relationship, shifting power but building on all contributions.
Topic 2: Transforming Care and Building the Right Support – the CQC approach to registering services for adults with learning disabilities
Guest Speakers: Theresa Joyce and Sue Mitchell, Care Quality Commission
This webinar will be an opportunity for commissioners to consider the CQC policy on registering providers who apply to deliver services for adults with learning disabilities. The policy is called ‘Registering the Right Support’ and outlines the factors we will consider in both approving and refusing applications for either new services or changes in existing services. We will consider specific issues, such as applications to change the registration of a hospital ward or unit, to register large or congregate services or to increase the size of an existing location. These factors are all important when commissioners are developing their plans under the Transforming Care program, and the webinar will enable discussion and questions about the registration approach and process.
Presentation by Mel Pickup, Partnership Lead and Kieran Murphy, Partnership Clinical Lead, Cheshire & Merseyside Health & Care Partnership at the Clinical Academy Design Event on Tuesday 10 July , LACE Centre, Liverpool.
Towards an integrated UK national research data infrastructureJisc RDM
Jisc seminar at Science and Innovation 2016 conference.
Daniela Duca, Martin Hamilton, Fiona Murphy, Athanasios Velios.
Slides include: overview of Jisc, research data shared service, research data discovery service, giving researchers credit for their data and recording research data for artists.
UCC has been named University of the Year by The Sunday Times Good University Guide for a record fourth time. The article discusses UCC's strong performance in research, attracting international students and staff, graduate employment rates, and progression from first to second year. UCC president Dr. Michael Murphy welcomed the recognition and praised the hard work of staff, students, and contributors to UCC's success. The ranking assessed 1,200 universities on 30 criteria and UCC received 21 A grades. UCC also has high research income and publication rates in top journals. Students' Union president Aidan Coffey welcomed the news but called for UCC to address issues like library space and student support services.
This webinar explored the motivators and barriers to active travel for people in their 50s and 60s, and by extension, what might work to get people in this age group walking or cycling as their default mode of travel.
Find out more: https://ageing-better.org.uk/events/best-foot-forward-understanding-active-travel
Innovate@NCI - Market Research Group AssignmentAdam O'Neill
The document reports on market research conducted to assess the potential for a new innovation hub service at the National College of Ireland. Both quantitative and qualitative research methods were used, including an online survey of 89 NCI students and an interview with the NCI business incubation manager. The research found strong interest from students in an innovation hub that provides workshops, mentorship programs, experience with emerging technologies, and opportunities to progress business ideas and projects.
The National Youth Information and Citizenship Agency for Scotland aims to provide young people aged 11-26 with information, ideas, and opportunities to help them make informed decisions and choices. It works with partners like South Lanarkshire and DIALOGUE YOUTH to empower young people through its services. The agency's core services include the National Youth Information Framework, which was developed with libraries to ensure access to high quality youth information using new technologies. The Framework is based on principles like the UN Convention on the Rights of the Child and aims to support informed citizenship.
This document is the final report from the National Youth Agency's Commission into Young People and Enterprise. It provides an overview of the context and challenges of youth enterprise in the UK. It acknowledges that while youth unemployment has decreased, opportunities for fulfilling work are still needed. The report explores how young people learn about and access enterprise opportunities, and the role that developing personal and social skills through youth work can play in supporting enterprise among marginalized youth. It outlines the methods and evidence sources used in the Commission's investigation from May to September 2014.
1. 1
Company Project for Guideposts
Oxford Brookes University
MSc Marketing - Module n. p58215
3rd May 2016
Exploring the challenges of age-related diseases for sufferers and carers
and to improve charitable support services through online platforms.
Esra Bombaci - 15058690
Sam Foster - 15108438
Xingnan He - 15098419
Lattapak Kittipaisarnsilpa - 15020378
Francesca Pietrarossi - 15023075
Kasamaporn Ubonyaem - 15091420
- TEAM ‘THE INCREDIBLES’ -
“THE TIP OF THE ICEBERG”
3. Multi-disciplinary charity social care
Mental health network
PEOPLE
40 years’ experience
3
The Context
The company - GUIDEPOSTS
Active care
Support services
Information advice
Guidance or independent living and
training projects
“Guideposts exists in order to connect
people and their carers with
opportunities”.
http://www.guideposts.org.uk/
5. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
1
2
3 4 5 6 7
8
9
5
6. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
6
8. 1. The Purpose of the Project
Market potential
8
Customers & needs
Recommendations
Social Media
& Digital activiteis
To reach people
To market HERE services
1
2
9. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
9
11. 11
2. Theoretical Background 1/4
The use of the Internet
by charities
11
Benefit
Relationship
between consumers and
organisations
Promoting
& Sharing
Engagement
Customer’s
feedback
and satisfaction
Delivery
information
12. 12
2. Theoretical Background 2/4
Storytelling in
marketing communication strategy
Activate
people
Bond between lives
Cultural
memory
Emotional
support
Credibility of the
service
Provide
engagement
Reputation
13. 1313
2. Theoretical Background 3/4
Online Social Media
for non-profit organisation
To reach
the target
To aggregate
people with similar
conditions
Innovative
communication
strategy
Emotional
support
Create
conversations
Provide
engagement
Low cost
14. 141414
2. Theoretical Background 4/4
The power of Word-Of-Mouth
and eWOM
To reach
the target
Access to services
‘Buzz marketing’
Customers as
brand ambassadors
Informational &
Emotional
support Long-term
relationship with
customers
Social interaction
Design more
personalised
customer experience
15. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
15
17. 1717
3. Research Design and Method 17
Exploratory nature
Descriptive Research
Conclusive nature
Cross-Sectionale
Multiple
Inductive Approach
Qualitative
method
Samples:
Individuals &
Organisations
Qualitative
considerations
Ethical
considerations
18. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
18
21. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
21
22. 222222
7. Maps: Secondary Data 1/5 22
High quality
of care
Information &
Education
Online,
medical
Communication
skills
1. The Knowledge
and Training Needs
Carers’ Needs
23. 23
Stress 35% carers need support
232323
7. Maps: Secondary Data 2/5 23
2. Psychological Needs
Carers’ Needs
25. 25252525
7. Maps: Secondary Data 4/5
The market potential for ‘HERE’
UK’s population is increasingly consituted by elderly
(Mintel, 2015)
⅙ of elderly Dementia
Demand of healthcare
Competition: non-profit and profit organisations
Insufficiency healthcare support
25
26. 7. Maps: Secondary Data 5/5
“Recruiting and training new staff can be expensive and
unnecessary when a more flexible employment approach
should ensure that existing, experienced people are
retained."
Phil Bentley, Managing Director of British Gas
26
What workplace support is there
currently available?
27. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
27
28. 28282828
6. Compass: Primary Data 28
Surveys Interviews
3 telephone interviews
14surveys at Dementia
Awareness Open Day
5 surveys with organisations
29. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
29
31. 3131313131
7. Findings: Individuals 1/10 31
Psychological Support
“My husband when he is around others that
have dementia and also Alzheimer, they
seem to connect to one another.”
32. 7. Findings: Individuals 2/10
Practical Support at Home
32
“We do not get any time for ourselves.
If we have someone else to look after, we can
have some time for ourselves.”
33. 7. Findings: Individuals 3/10
Professional Help &
Access to Information
33
“Someone should have approached and said to
me that ‘It is okay. Dementia is something that
affects many people.”
35. 7. Findings: Individuals 5/10
“For online services everybody has to fit in a pigeon
hole. And each disability is an individual, and need
individual help.”
35
Online Services
37. 7. Findings: Organisations 7/10
Absence from work due to commitments to home caring
impacts organisations
NHS support does not satisfy carers’ needs
37
Surveys with Organisations
38. 7. Findings: Organisations 8/10
Professional carer training
Timely information rated highest
in terms of needs by businesses
38
Needs
39. 7. Findings: Organisations 9/10
“HERE’s services are under-priced”
Companies’ suggestion: £ 101-200.
HERE’s service could be deemed of low quality,
given its low subsription fee.
39
Opinions on Price
40. 7. Findings: Organisations 10/10
Storytelling
40
Businesses identified Facebook and Linkedin
social networks as the most appropriate for
Guideposts
41. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
“Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
41
44. A navigation into the open sea
“Binoculars”
Objectives
“Stars and
Coordinations”
Theoretical
Background
“Boat and
Knots”
Research Design
and Methodology
“Maps”
Secondary Data
“Magnetic
Compass”
Primary Data
Maps and
Magnetic
Compass”
Data Analisys
“Pearl in the
Oyster”
Findings
“The
Lighthouse”
HERE
Conclusion
“The Harbour”
Guideposts
Recommendat.
8
1
2
3 4 5 6 7
9
44
46. 46464646464646
9. Recommendations
Google Analytics
The ‘eyes’ and ‘ears’ of your
digital ecosystem
46
GUIDEPOSTS’
NEXT STEPS
Build communities
within Social Media
platforms
The use of
Storytelling
via YouTube
The development of
Hashtag campaigns
#HEREforyou
Mobile App
for a more accessible service
from mobile devices
User friendly lay out
for website and HERE service
online (see ‘tree’ structure next*)
Training section
for carers via website +
domestic
support system
via social media