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GUIA
METRO
RISC
Fear can control people. Since 2001
we have been living in a culture of
fear in which our society incites fear in
the general public to achieve political
goals. As creative thinkers we wanted
to explore this topic making a social
experiment.
We made “Guiametrorisc” which was a
simulation of an institutional campaign
where we informed barcelona under-
ground users about how they should
react in case of: suicide, flooding,
earthquake, theft, public demonstra-
tion, kidnapping, suspicious object,
explosive device, terrorist, biological
attack, quarantine, contagious illness,
nuclear conflict, air attack, among other
unlikely scenarios.
In order to accomplish that we cre-
ated and provided users with 10.000
copies of said false leaflet during 4
days among 20 underground stations.
Moreover, we wore false uniforms and
accreditation to make the campaign
more believable.
On the other hand, we recorded in-
terviews about people thoughts of the
campaign. Over the course of the hap-
pening we did not say to anybody that
Guiametrorisc was false.
Urban action.
Barcelona
18th - 21th of May
2010
Exhibited at Festival Escena Poblenou
16th October.
2010
Wacth the Urban action
VIDEO
why we did it
WHAT we did it
HOW we did it
We made a false documentary (mocku-
mentary) with footage of the happening
which was later exhibited in the Fes-
tival Escena Poblenou 2010. Always
portraing the campaign as if it was true.
Nowadays there is people who believe
that this campaign was real.
GUIA
METRO
RISC
Guiametrorisc.
15 cm x 30 cm
10.000 copies handed out
info
Guiametrorisc
Guiametrorisc

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Guiametrorisc

  • 2. Fear can control people. Since 2001 we have been living in a culture of fear in which our society incites fear in the general public to achieve political goals. As creative thinkers we wanted to explore this topic making a social experiment. We made “Guiametrorisc” which was a simulation of an institutional campaign where we informed barcelona under- ground users about how they should react in case of: suicide, flooding, earthquake, theft, public demonstra- tion, kidnapping, suspicious object, explosive device, terrorist, biological attack, quarantine, contagious illness, nuclear conflict, air attack, among other unlikely scenarios. In order to accomplish that we cre- ated and provided users with 10.000 copies of said false leaflet during 4 days among 20 underground stations. Moreover, we wore false uniforms and accreditation to make the campaign more believable. On the other hand, we recorded in- terviews about people thoughts of the campaign. Over the course of the hap- pening we did not say to anybody that Guiametrorisc was false. Urban action. Barcelona 18th - 21th of May 2010 Exhibited at Festival Escena Poblenou 16th October. 2010 Wacth the Urban action VIDEO why we did it WHAT we did it HOW we did it We made a false documentary (mocku- mentary) with footage of the happening which was later exhibited in the Fes- tival Escena Poblenou 2010. Always portraing the campaign as if it was true. Nowadays there is people who believe that this campaign was real. GUIA METRO RISC
  • 3. Guiametrorisc. 15 cm x 30 cm 10.000 copies handed out info