This document discusses guest segmentation for a hotel. It focuses on business guests such as CEOs, salespeople, and those attending seminars, incentives, congresses and other business groups. It also discusses individual leisure guests who are attracted through promotions, last minute prices, special offers and discounted rates. Finally, it mentions attracting leisure groups such as tour groups and autocarists interested in visiting Israeli historical landmarks.

1. GUEST SEGMENT
The business guests
We segment the businesses individuals (CEO, sales) thanks to travels agencies and
TO, corporate and the congresses and meetings.
The businesses guests
We focus on these segmentation for the seminars, incentives, congressists and others
businesses groups (individuals and groups).
The individual leasures
Thanks to promotions, latest minutes prices, special offers, yielded rates.
Leasures groups
Autocarists and tourism groups for touristic interests travelling and visiting Israelians
landmarks historicals.