SlideShare a Scribd company logo
www.WebAnalysts.Info	
  
Guess the Outcome!
Your Guesses
Test   v.1   v.2   Correct?
  1
  2
  3
  4
  5
  6
  7
  8
  9
 10
 11
 12
 13
 14
 15
Agency:	



                           Guess! #1                        Tool:	



  v.1                                 v.2




Goal: increase sign-ups / Company: YouTube
Difference in v.2: Sign up bubble. Different sign up box.
Agency:


                         Guess! #2                            Tool:	

 v.1                                  v.2




Goal: Increase membership applications.
Website type: Union / Unionen.se
v.1: Bullets with benefits. Fact-based heading. More action-oriented link.
v.2: Plain text. Emotion-based heading. Question-oriented link.
Tool:	



                      Guess! #3
 v.1                             v.2




Goal: Increase downloads
Website type: Communications | Company: Skype
v.1: Less branding. Different (button) copy.
v.2: More branded. Different (button) copy.
Tool:	



                          Guess! #4
 v.1                                   v.2




Goal: Increase sign-ups
Website type: social networking / hi5.com
v.1: Without photo. Less clutter. Different copy in the yellow box.
v.2: With photo. Different copy in the yellow box.
Tool:	



                             Guess! #5
 v.1                                   v.2




Goal: Increase applications
Website type: Banking  Insurance / Company: Alliance  Leicester
v.1: Product rows
v.2: Product boxes
Agency: none	



                             Guess! #6                      Tool:	


                                                            Courtesy of:	


 v.1                                       v.2




Goal: make more visitors bid and complete bidding process
Website type: auctions / Company: Skinner
v.1: Small picture with image above the fold.
v.2: Large picture requiring more scrolling.
Agency:	



                           Guess! #7                            Tool:	


 v.1                                     v.2
                                                                Courtesy of:	





Goal: B2B Lead Generation
Website type: Credit card machines and merchant account sales
Company: Merchant Warehouse
v.1: Single-page form
v.2: Multi-page form
Agency:


                       Guess! #8                        Tool:	


                                                        Courtesy of:	

 v.1                               v.2




Goal: Get web designers to offer email services to clients.
Website type: E-mail marketing / Company: Campaign Monitor
v.1: No overlay.
v.2: Overlay.
Agency: in-house	



                        Guess! #9                       Tool:	


                                                        Courtesy of:	


 v.1                                 v.2




Goal: Checkout process starts
Website type: Productivity tools / Company: 37signals
v.1: Fact-based/instructional header
v.2: Testimonial-based header
Tool:	



                      Guess! #10
   v.1                               v.2




Goal: Increase “baby names” keywords landing page form completion
Website type: Pregnancy/parenting content site / Company: BabyCenter
v.1: Different photo. Form to the right. Different/more copy.
v.2: Different photo. Form in the middle. Different copy.
Tool:	



                        Guess! #11
 v.1                                  v.2




Goal: Increase sign-ups for Office Live Basics
Website type: Website creation service / Company: Microsoft
v.1: A stand-alone landing page for Office Live Basics
v.2: Landing page for Office Live Basics within the Office Live website.
     More context.
Agency: none	



                      Guess! #12
                                                            Tool:	



                                                            Courtesy of:	

 v.1                               v.2




Goal: Move more people from the start to the grow plan
Website type: Virtual phone system / Company: Grasshopper
v.1: High-to-low price ranking
v.2: Low-to-high price ranking
Agency: none	



                       Guess! #13                            Tool:	


                                                             Courtesy of:	


 v.1                                 v.2




Goal: Get more e-mail opt-ins
Website type: online publication for small business owners
Company: Small Business Trends
v.1: Talking avatar
v.2: Photo of a real human
Agency: 


                        Guess! #14                              Tool: proprietary	

                                                                Courtesy of:	

 v.1                                  v.2




Goal: Increase earnings per click
Website type: Music service / Company: Music Oasis
v.1: More information. Brunette on the left.
v.2: Less text. Blond on the right. More focus on the button.
Agency:


                        Guess! #15                            Tool:	


                                                              Courtesy of:	




 v.1                                  v.2




Goal: Make more people search
Website: MSN Real Estate
v.1: No graphic. Categories with radio buttons. One search field.
v.2: Graphic. Category tabs. City, state, and Zip separately.
The Results
Agency:	



                           Guess! #1                        Tool:	



  v.1                                 v.2




Goal: increase sign-ups / Company: YouTube
Difference in v.2: Sign up bubble. Different sign up box.



     Result: v.2 outperformed original by 15.7%
Agency:


                         Guess! #2                            Tool:	

 v.1                                  v.2




Goal: Increase membership applications.
Website type: Union / Unionen.se
v.1: Bullets with benefits. Fact-based heading. More action-oriented link.
v.2: Plain text. Emotion-based heading. Question-oriented link.

Result: v.1 led to a 16% increase in applications
Tool:	



                        Guess! #3
 v.1                                v.2




Goal: Increase downloads
Website type: Communications | Company: Skype
v.1: Less branding. Different (button) copy.
v.2: More branded. Different (button) copy.

Result: v.1 led to a 4.6% increase in downloads
Tool:	



                          Guess! #4
 v.1                                   v.2




Goal: Increase sign-ups
Website type: social networking / hi5.com
v.1: Without photo. Less clutter. Different copy in the yellow box.
v.2: With photo. Different copy in the yellow box.

Result: v.2 led to a 18.2% lift in conversions
Tool:	



                             Guess! #5
 v.1                                   v.2




Goal: Increase applications
Website type: Banking  Insurance / Company: Alliance  Leicester
v.1: Product rows
v.2: Product boxes
Result: v.1 showed a 6.5% increase in applications
Agency: none	



                             Guess! #6                      Tool:	


                                                            Courtesy of:	


 v.1                                       v.2




Goal: make more visitors bid and complete bidding process
Website type: auctions / Company: Skinner
v.1: Small picture with image above the fold.
v.2: Large picture requiring more scrolling.

Result: v.2 made 63% more visitors click to begin bidding
and 329% more completed the process
Agency:	



                           Guess! #7                            Tool:	


 v.1                                     v.2
                                                                Courtesy of:	





Goal: B2B Lead Generation
Website type: Credit card machines and merchant account sales
Company: Merchant Warehouse
v.1: Single-page form
v.2: Multi-page form
Result: v.1 won by 14.9%
Agency:


                         Guess! #8                          Tool:	


                                                            Courtesy of:	

 v.1                                  v.2




Goal: Get web designers to offer email services to clients.
Website type: E-mail marketing / Company: Campaign Monitor
v.1: No overlay.
v.2: Overlay.
Result: v.2 got 24.7% more visitors to sign up for a free
account
Agency: in-house	



                         Guess! #9                        Tool:	


                                                          Courtesy of:	


 v.1                                 v.2




Goal: Checkout process starts
Website type: Productivity tools / Company: 37signals
v.1: Fact-based/instructional header
v.2: Testimonial-based header

Result: v.1 got 23% more visitors to start checking out
Tool:	



                        Guess! #10
   v.1                                   v.2




Goal: Increase “baby names” keywords landing page form completion
Website type: Pregnancy/parenting content site / Company: BabyCenter
v.1: Different photo. Form to the right. Different/more copy.
v.2: Different photo. Form in the middle. Different copy.

Result: v.1 led to a 66% lift in conversions
Tool:	



                        Guess! #11
 v.1                                  v.2




Goal: Increase sign-ups for Office Live Basics
Website type: Website creation service / Company: Microsoft
v.1: A stand-alone landing page for Office Live Basics
v.2: Landing page for Office Live Basics within the Office Live website.
     More context.
Result: v.1 outperformed v.2 by a whopping 500%
Agency: none	



                      Guess! #12
                                                            Tool:	



                                                            Courtesy of:	

 v.1                               v.2




Goal: Move more people from the start to the grow plan
Website type: Virtual phone system / Company: Grasshopper
v.1: High-to-low price ranking
v.2: Low-to-high price ranking


Result: v.1 was the winner. 49% more people purchased
the middle payment plan.
Agency: none	



                       Guess! #13                            Tool:	


                                                             Courtesy of:	


 v.1                                 v.2




Goal: Get more e-mail opt-ins
Website type: online publication for small business owners
Company: Small Business Trends
v.1: Talking avatar
v.2: Photo of a real human

Result: v.1 (avatar) boosted email opt-ins by 131%
Agency: 


                        Guess! #14                              Tool: proprietary	

                                                                Courtesy of:	

 v.1                                  v.2




Goal: Increase earnings per click
Website type: Music service / Company: Music Oasis
v.1: More information. Brunette on the left.
v.2: Less text. Blond on the right. More focus on the button.

Result: v.1 got a 9.4% better EPC (estimated Earnings
Per Click)
Agency:


                        Guess! #15                            Tool:	


                                                              Courtesy of:	




 v.1                                  v.2




Goal: Make more people search
Website: MSN Real Estate
v.1: No graphic. Categories with radio buttons. One search field.
v.2: Graphic. Category tabs. City, state, and Zip separately.

Result: v.1 got 8.5% more people to click the search
button
Find Out Your Score
Questions?
Lars Johansson
larsj@webanalystsinfo.com

More Related Content

Viewers also liked

How To Have Ideas
How To Have IdeasHow To Have Ideas
How To Have Ideas
Shelley Walsh
 
Southeast Asia's Top 75 FinTech Startups Report
Southeast Asia's Top 75 FinTech Startups ReportSoutheast Asia's Top 75 FinTech Startups Report
Southeast Asia's Top 75 FinTech Startups Report
Techsauce Media
 
Beyond the Books: Where to start when you’re starting a business
Beyond the Books: Where to start when you’re starting a business Beyond the Books: Where to start when you’re starting a business
Beyond the Books: Where to start when you’re starting a business
University of Southern Queensland
 
Front Sight Focus: How To Instantly Improve Your Shooting
Front Sight Focus: How To Instantly Improve Your ShootingFront Sight Focus: How To Instantly Improve Your Shooting
Front Sight Focus: How To Instantly Improve Your Shooting
Chris Sajnog
 
12 Inspirational Quotes to Start the Year Off Right
12 Inspirational Quotes to Start the Year Off Right12 Inspirational Quotes to Start the Year Off Right
12 Inspirational Quotes to Start the Year Off Right
O.C. Tanner
 
7 hidden reasons for your weight gain
7 hidden reasons for your weight gain7 hidden reasons for your weight gain
7 hidden reasons for your weight gain
Curejoy
 
Design your life in 2016
Design your life in 2016Design your life in 2016
Design your life in 2016
Koka Sexton 💼
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
Erin 'Folletto' Casali
 
Sleep Hacks: How to Sleep Better
Sleep Hacks: How to Sleep BetterSleep Hacks: How to Sleep Better
Sleep Hacks: How to Sleep Better
Scott Britton
 
10 tips for learning Russian
10 tips for learning Russian10 tips for learning Russian
10 tips for learning Russian
Steve Kaufmann
 
5 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 20165 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 2016
Katai Robert
 

Viewers also liked (11)

How To Have Ideas
How To Have IdeasHow To Have Ideas
How To Have Ideas
 
Southeast Asia's Top 75 FinTech Startups Report
Southeast Asia's Top 75 FinTech Startups ReportSoutheast Asia's Top 75 FinTech Startups Report
Southeast Asia's Top 75 FinTech Startups Report
 
Beyond the Books: Where to start when you’re starting a business
Beyond the Books: Where to start when you’re starting a business Beyond the Books: Where to start when you’re starting a business
Beyond the Books: Where to start when you’re starting a business
 
Front Sight Focus: How To Instantly Improve Your Shooting
Front Sight Focus: How To Instantly Improve Your ShootingFront Sight Focus: How To Instantly Improve Your Shooting
Front Sight Focus: How To Instantly Improve Your Shooting
 
12 Inspirational Quotes to Start the Year Off Right
12 Inspirational Quotes to Start the Year Off Right12 Inspirational Quotes to Start the Year Off Right
12 Inspirational Quotes to Start the Year Off Right
 
7 hidden reasons for your weight gain
7 hidden reasons for your weight gain7 hidden reasons for your weight gain
7 hidden reasons for your weight gain
 
Design your life in 2016
Design your life in 2016Design your life in 2016
Design your life in 2016
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
 
Sleep Hacks: How to Sleep Better
Sleep Hacks: How to Sleep BetterSleep Hacks: How to Sleep Better
Sleep Hacks: How to Sleep Better
 
10 tips for learning Russian
10 tips for learning Russian10 tips for learning Russian
10 tips for learning Russian
 
5 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 20165 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 2016
 

More from Lars J

eMetrics Stockholm 2009
eMetrics Stockholm 2009eMetrics Stockholm 2009
eMetrics Stockholm 2009
Lars J
 
Kulturwebb Pro Bono 2009
Kulturwebb Pro Bono 2009Kulturwebb Pro Bono 2009
Kulturwebb Pro Bono 2009
Lars J
 
E-Handelstrender 2009
E-Handelstrender 2009E-Handelstrender 2009
E-Handelstrender 2009
Lars J
 
Unionen Case
Unionen CaseUnionen Case
Unionen Case
Lars J
 
Naturskyddsföreningen Case
Naturskyddsföreningen CaseNaturskyddsföreningen Case
Naturskyddsföreningen Case
Lars J
 
Presentation på svenska
Presentation på svenskaPresentation på svenska
Presentation på svenska
Lars J
 

More from Lars J (6)

eMetrics Stockholm 2009
eMetrics Stockholm 2009eMetrics Stockholm 2009
eMetrics Stockholm 2009
 
Kulturwebb Pro Bono 2009
Kulturwebb Pro Bono 2009Kulturwebb Pro Bono 2009
Kulturwebb Pro Bono 2009
 
E-Handelstrender 2009
E-Handelstrender 2009E-Handelstrender 2009
E-Handelstrender 2009
 
Unionen Case
Unionen CaseUnionen Case
Unionen Case
 
Naturskyddsföreningen Case
Naturskyddsföreningen CaseNaturskyddsföreningen Case
Naturskyddsföreningen Case
 
Presentation på svenska
Presentation på svenskaPresentation på svenska
Presentation på svenska
 

Recently uploaded

Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Fwdays
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxAI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
Sunil Jagani
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
ScyllaDB
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
leebarnesutopia
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
AlexanderRichford
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
zjhamm304
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
ScyllaDB
 

Recently uploaded (20)

Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxAI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
 

Guess the Outcome of 15 Tests

  • 3. Your Guesses Test v.1 v.2 Correct? 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
  • 4. Agency: Guess! #1 Tool: v.1 v.2 Goal: increase sign-ups / Company: YouTube Difference in v.2: Sign up bubble. Different sign up box.
  • 5. Agency: Guess! #2 Tool: v.1 v.2 Goal: Increase membership applications. Website type: Union / Unionen.se v.1: Bullets with benefits. Fact-based heading. More action-oriented link. v.2: Plain text. Emotion-based heading. Question-oriented link.
  • 6. Tool: Guess! #3 v.1 v.2 Goal: Increase downloads Website type: Communications | Company: Skype v.1: Less branding. Different (button) copy. v.2: More branded. Different (button) copy.
  • 7. Tool: Guess! #4 v.1 v.2 Goal: Increase sign-ups Website type: social networking / hi5.com v.1: Without photo. Less clutter. Different copy in the yellow box. v.2: With photo. Different copy in the yellow box.
  • 8. Tool: Guess! #5 v.1 v.2 Goal: Increase applications Website type: Banking Insurance / Company: Alliance Leicester v.1: Product rows v.2: Product boxes
  • 9. Agency: none Guess! #6 Tool: Courtesy of: v.1 v.2 Goal: make more visitors bid and complete bidding process Website type: auctions / Company: Skinner v.1: Small picture with image above the fold. v.2: Large picture requiring more scrolling.
  • 10. Agency: Guess! #7 Tool: v.1 v.2 Courtesy of: Goal: B2B Lead Generation Website type: Credit card machines and merchant account sales Company: Merchant Warehouse v.1: Single-page form v.2: Multi-page form
  • 11. Agency: Guess! #8 Tool: Courtesy of: v.1 v.2 Goal: Get web designers to offer email services to clients. Website type: E-mail marketing / Company: Campaign Monitor v.1: No overlay. v.2: Overlay.
  • 12. Agency: in-house Guess! #9 Tool: Courtesy of: v.1 v.2 Goal: Checkout process starts Website type: Productivity tools / Company: 37signals v.1: Fact-based/instructional header v.2: Testimonial-based header
  • 13. Tool: Guess! #10 v.1 v.2 Goal: Increase “baby names” keywords landing page form completion Website type: Pregnancy/parenting content site / Company: BabyCenter v.1: Different photo. Form to the right. Different/more copy. v.2: Different photo. Form in the middle. Different copy.
  • 14. Tool: Guess! #11 v.1 v.2 Goal: Increase sign-ups for Office Live Basics Website type: Website creation service / Company: Microsoft v.1: A stand-alone landing page for Office Live Basics v.2: Landing page for Office Live Basics within the Office Live website. More context.
  • 15. Agency: none Guess! #12 Tool: Courtesy of: v.1 v.2 Goal: Move more people from the start to the grow plan Website type: Virtual phone system / Company: Grasshopper v.1: High-to-low price ranking v.2: Low-to-high price ranking
  • 16. Agency: none Guess! #13 Tool: Courtesy of: v.1 v.2 Goal: Get more e-mail opt-ins Website type: online publication for small business owners Company: Small Business Trends v.1: Talking avatar v.2: Photo of a real human
  • 17. Agency: Guess! #14 Tool: proprietary Courtesy of: v.1 v.2 Goal: Increase earnings per click Website type: Music service / Company: Music Oasis v.1: More information. Brunette on the left. v.2: Less text. Blond on the right. More focus on the button.
  • 18. Agency: Guess! #15 Tool: Courtesy of: v.1 v.2 Goal: Make more people search Website: MSN Real Estate v.1: No graphic. Categories with radio buttons. One search field. v.2: Graphic. Category tabs. City, state, and Zip separately.
  • 20. Agency: Guess! #1 Tool: v.1 v.2 Goal: increase sign-ups / Company: YouTube Difference in v.2: Sign up bubble. Different sign up box. Result: v.2 outperformed original by 15.7%
  • 21. Agency: Guess! #2 Tool: v.1 v.2 Goal: Increase membership applications. Website type: Union / Unionen.se v.1: Bullets with benefits. Fact-based heading. More action-oriented link. v.2: Plain text. Emotion-based heading. Question-oriented link. Result: v.1 led to a 16% increase in applications
  • 22. Tool: Guess! #3 v.1 v.2 Goal: Increase downloads Website type: Communications | Company: Skype v.1: Less branding. Different (button) copy. v.2: More branded. Different (button) copy. Result: v.1 led to a 4.6% increase in downloads
  • 23. Tool: Guess! #4 v.1 v.2 Goal: Increase sign-ups Website type: social networking / hi5.com v.1: Without photo. Less clutter. Different copy in the yellow box. v.2: With photo. Different copy in the yellow box. Result: v.2 led to a 18.2% lift in conversions
  • 24. Tool: Guess! #5 v.1 v.2 Goal: Increase applications Website type: Banking Insurance / Company: Alliance Leicester v.1: Product rows v.2: Product boxes Result: v.1 showed a 6.5% increase in applications
  • 25. Agency: none Guess! #6 Tool: Courtesy of: v.1 v.2 Goal: make more visitors bid and complete bidding process Website type: auctions / Company: Skinner v.1: Small picture with image above the fold. v.2: Large picture requiring more scrolling. Result: v.2 made 63% more visitors click to begin bidding and 329% more completed the process
  • 26. Agency: Guess! #7 Tool: v.1 v.2 Courtesy of: Goal: B2B Lead Generation Website type: Credit card machines and merchant account sales Company: Merchant Warehouse v.1: Single-page form v.2: Multi-page form Result: v.1 won by 14.9%
  • 27. Agency: Guess! #8 Tool: Courtesy of: v.1 v.2 Goal: Get web designers to offer email services to clients. Website type: E-mail marketing / Company: Campaign Monitor v.1: No overlay. v.2: Overlay. Result: v.2 got 24.7% more visitors to sign up for a free account
  • 28. Agency: in-house Guess! #9 Tool: Courtesy of: v.1 v.2 Goal: Checkout process starts Website type: Productivity tools / Company: 37signals v.1: Fact-based/instructional header v.2: Testimonial-based header Result: v.1 got 23% more visitors to start checking out
  • 29. Tool: Guess! #10 v.1 v.2 Goal: Increase “baby names” keywords landing page form completion Website type: Pregnancy/parenting content site / Company: BabyCenter v.1: Different photo. Form to the right. Different/more copy. v.2: Different photo. Form in the middle. Different copy. Result: v.1 led to a 66% lift in conversions
  • 30. Tool: Guess! #11 v.1 v.2 Goal: Increase sign-ups for Office Live Basics Website type: Website creation service / Company: Microsoft v.1: A stand-alone landing page for Office Live Basics v.2: Landing page for Office Live Basics within the Office Live website. More context. Result: v.1 outperformed v.2 by a whopping 500%
  • 31. Agency: none Guess! #12 Tool: Courtesy of: v.1 v.2 Goal: Move more people from the start to the grow plan Website type: Virtual phone system / Company: Grasshopper v.1: High-to-low price ranking v.2: Low-to-high price ranking Result: v.1 was the winner. 49% more people purchased the middle payment plan.
  • 32. Agency: none Guess! #13 Tool: Courtesy of: v.1 v.2 Goal: Get more e-mail opt-ins Website type: online publication for small business owners Company: Small Business Trends v.1: Talking avatar v.2: Photo of a real human Result: v.1 (avatar) boosted email opt-ins by 131%
  • 33. Agency: Guess! #14 Tool: proprietary Courtesy of: v.1 v.2 Goal: Increase earnings per click Website type: Music service / Company: Music Oasis v.1: More information. Brunette on the left. v.2: Less text. Blond on the right. More focus on the button. Result: v.1 got a 9.4% better EPC (estimated Earnings Per Click)
  • 34. Agency: Guess! #15 Tool: Courtesy of: v.1 v.2 Goal: Make more people search Website: MSN Real Estate v.1: No graphic. Categories with radio buttons. One search field. v.2: Graphic. Category tabs. City, state, and Zip separately. Result: v.1 got 8.5% more people to click the search button
  • 35. Find Out Your Score
  • 36.