The dance studio industry, according to market research report by IBISWorld, has experienced desirable growth over the past few years. This is mainly attributed to the popularization of dance-inspired TV shows, as well as the growing interest in dance as an alternative form of exercise. This increase is likely to continue in the coming years, with the industry generating more revenue from tuition payments and consumer spending on ballroom dance classes.

1. Growth in Moves:
Dance Studio Industry
and Ballroom Dancing
The Studio Director
http://www.thestudiodirector.com

2. The dance studio industry, according to market research report by IBISWorld,
has experienced desirable growth over the past few years. This is mainly
attributed to the popularization of dance-inspired TV shows, as well as the
growing interest in dance as an alternative form of exercise. This increase is
likely to continue in the coming years, with the industry generating more revenue
from tuition payments and consumer spending on ballroom dance classes.
The Rise of Ballroom Dancing
Ballroom dancing lesson is top choice for both young and older students, with the
dance experiencing the biggest resurgence since the 1940s. The reality show
Dancing with the Stars and So You Think You Can Dance has inspired others to
take lessons and explore the artistic world of this dance. This is why ballroom
dancing is no longer just a pastime for older folks or soon-to-be-married couples
who wanted to show off in their wedding.
Dance studio owners note that introductory classes for beginners offer a fun way
to learn ballroom dancing in a low-pressure environment. Private training for
advanced students, on the other hand, gives enrollees an opportunity to have a
one-on-one class, ideal for polishing skills and technique.

3. Interest from People of All Ages
People in their 20s and 30s (including men) are now taking interest, seeing
ballroom dancing as fun, fresh, and creative. Some, on the other hand, are taking
the lessons a little more seriously to develop their skills and participate in ballroom
dancing competitions and America’s Ballroom Challenge. The said dance has also
become a popular outlet for creativity, wellness, connection, and competitiveness.
What makes ballroom dancing so appealing is its intimacy. The dance makes use
of both impromptu and choreographed movements to express feelings and
sentiments in an artistic way. Moving the body along with the music stimulates
feeling joy and excitement, while also proving relaxation. All the therapeutic
effects of ballroom dancing has also been shown to improve body image, well-
being, and mood.
The popularity of ballroom dancing has made it more accessible for those who
want to try it. For this reason, dance studios are expected to experience revenue
growth from both younger and older enrollees. They will also need to hire more
instructors and offer both group and private classes.

4. RESOURCES:
 https://www.thestudiodirector.com/
 http://www.ibisworld.com/industry/dance-studios.html
 http://www.pbs.org/americas-ballroom-challenge/ballroom-dance-styles/