When you build product, one of the most important thing is how to grow it as big as possible and as fast as possible.
Growing product is best done after the product achieve Market/Fit, it deliver value that the user craved for. Once it has value, then we can grow it fast.
Growth effort is most of the time is not intuitive, it require deep analysis on how the user behave in product, find a ha moment and double down on it.
Sometime Growth is a game of an inch, 1% improvement seems small but if the size is so big, 1% can translate to crazily huge number. Even more if we can move even 1% every time, 20 move later it is whooping 20%.
Goal setting is important for organisation to realise their mission. Setting an inspirational goal is transforming a whole organisation into sets of focused people to achieve something great, something they can proud of and something everyone really wanted to do.
Northstar metrics is one metrics that matter, it capture the core value that product delivers to customer.
OKR is a framework that encourage a BHAG (Big hairy audacious goal) and select a single Northstart metric to guide organisation achieve great things.
Presentation about my talk in 2nd Product School Jakarta monthly meet up.
I tell a story about the beginning of scientific method used in management and end it with the latest trend of how to use metric to achieve goal.
This is very broad topic, but worth to explore the origin of metrics and how it evolve overtime. Broader discussion would be in Organisational Design of achieving goals.
This document summarizes a presentation about working as a developer at Blibli. It discusses the presenter's background, Blibli's internship and hiring process, and how Blibli manages product development. The presentation outlines Blibli's product management approach including defining the right product, building it correctly, and focusing on people and culture. It also describes Blibli's agile development process using Scrum, the tools used like AngularJS and Git, and how development teams are organized at Blibli's Technology Department.
This document provides a summary of a presentation on object-oriented programming (OOP) and clean code given at IPB Computer Science on March 28, 2017. It introduces the speaker, Ifnu Bima, and his background working at Deutsche Bank and blibli.com. The presentation covers topics like code quality metrics, meaningful naming conventions, high-quality functions, comments, and unit testing. It emphasizes writing code that is easy to maintain and modify over time to prevent issues like bugs and technical debt.
IT Today IPB 2017 : bring new era of business with e-commerceifnu bima
The document discusses the emergence and growth of e-commerce and digital business from the 1980s to the present. It summarizes key events and innovations that enabled this new era, including the personal computer, internet, social media, smartphones and apps. It describes how digital life has changed how people express themselves, shop, consume services and get information. It also discusses how this disruption requires businesses to adapt their models and how technology jobs will continue growing significantly in the future.
Presentation at Tokopedia's event Behind Great Product : Build Your Code For the Future. Frandy and Herwidodo was presenting it. It was great experience both of them and they nail it.
Architecting for Hyper Growth and Great Engineering Cultureifnu bima
The document discusses architecting for hyper growth and great engineering culture at a software company. It summarizes:
1) The goals are to support hyper growth year over year while fostering innovation and fast iteration through software architecture choices.
2) As a software architect, responsibilities include designing architectures around choices like monoliths vs microservices and databases, picking platforms and libraries, and setting hiring standards.
3) Architectural priorities are speed, performance, scalability, security and code quality to support the goals and customer experiences.
Lesson learned in developing UI and mobile apps blibli.comifnu bima
This document outlines lessons learned from developing the UI and mobile apps for blibli.com. It discusses improving the customer experience through fast performance, scalability, and new features. It provides lessons on hiring the right people, implementing agile processes, using technologies like Solr, Redis, and microservices, prioritizing mobile-first and native apps, and managing content. The key takeaways are that hiring, processes, technologies, platforms, and content all need continuous improvement to best serve customers.
Goal setting is important for organisation to realise their mission. Setting an inspirational goal is transforming a whole organisation into sets of focused people to achieve something great, something they can proud of and something everyone really wanted to do.
Northstar metrics is one metrics that matter, it capture the core value that product delivers to customer.
OKR is a framework that encourage a BHAG (Big hairy audacious goal) and select a single Northstart metric to guide organisation achieve great things.
Presentation about my talk in 2nd Product School Jakarta monthly meet up.
I tell a story about the beginning of scientific method used in management and end it with the latest trend of how to use metric to achieve goal.
This is very broad topic, but worth to explore the origin of metrics and how it evolve overtime. Broader discussion would be in Organisational Design of achieving goals.
This document summarizes a presentation about working as a developer at Blibli. It discusses the presenter's background, Blibli's internship and hiring process, and how Blibli manages product development. The presentation outlines Blibli's product management approach including defining the right product, building it correctly, and focusing on people and culture. It also describes Blibli's agile development process using Scrum, the tools used like AngularJS and Git, and how development teams are organized at Blibli's Technology Department.
This document provides a summary of a presentation on object-oriented programming (OOP) and clean code given at IPB Computer Science on March 28, 2017. It introduces the speaker, Ifnu Bima, and his background working at Deutsche Bank and blibli.com. The presentation covers topics like code quality metrics, meaningful naming conventions, high-quality functions, comments, and unit testing. It emphasizes writing code that is easy to maintain and modify over time to prevent issues like bugs and technical debt.
IT Today IPB 2017 : bring new era of business with e-commerceifnu bima
The document discusses the emergence and growth of e-commerce and digital business from the 1980s to the present. It summarizes key events and innovations that enabled this new era, including the personal computer, internet, social media, smartphones and apps. It describes how digital life has changed how people express themselves, shop, consume services and get information. It also discusses how this disruption requires businesses to adapt their models and how technology jobs will continue growing significantly in the future.
Presentation at Tokopedia's event Behind Great Product : Build Your Code For the Future. Frandy and Herwidodo was presenting it. It was great experience both of them and they nail it.
Architecting for Hyper Growth and Great Engineering Cultureifnu bima
The document discusses architecting for hyper growth and great engineering culture at a software company. It summarizes:
1) The goals are to support hyper growth year over year while fostering innovation and fast iteration through software architecture choices.
2) As a software architect, responsibilities include designing architectures around choices like monoliths vs microservices and databases, picking platforms and libraries, and setting hiring standards.
3) Architectural priorities are speed, performance, scalability, security and code quality to support the goals and customer experiences.
Lesson learned in developing UI and mobile apps blibli.comifnu bima
This document outlines lessons learned from developing the UI and mobile apps for blibli.com. It discusses improving the customer experience through fast performance, scalability, and new features. It provides lessons on hiring the right people, implementing agile processes, using technologies like Solr, Redis, and microservices, prioritizing mobile-first and native apps, and managing content. The key takeaways are that hiring, processes, technologies, platforms, and content all need continuous improvement to best serve customers.
Training Java Fundamental dan Java Web memberikan materi tentang konsep-konsep dasar pemrograman Java seperti OOP, koleksi data, unit testing, dan framework Java lainnya selama dua hari pelatihan. Pelatihan ini diselenggarakan oleh blibli.com bekerjasama dengan ILKOM IPB.
Dokumen ini membahas fitur-fitur pencarian dan penyaringan katalog yang tersedia di SOLR Blibli seperti penyaringan berdasarkan kategori, harga, merek, penyisipan kata kunci sinonim untuk memperluas cakupan pencarian menggunakan bahasa Indonesia, serta rekomendasi produk berdasarkan transaksi sebelumnya.
The document discusses recommendations for computer science students before graduating, including taking programming courses focused on object-oriented principles and design patterns, finding internships that involve programming work, learning English, studying microeconomics, completing sample applications to demonstrate skills, and being active in online communities. It also emphasizes the importance of documentation, graduating quickly, avoiding dismissing non-IT courses, and focusing on skills rather than specific future jobs.
Java is a good platform choice for several reasons:
1) It is an open technology with a good language structure and ecosystem.
2) It has proven itself and is unlikely to fail due to its wide industry acceptance and continuous development.
3) It can be used for a wide range of purposes across industries as a complement or substitution solution.
The document presents Rembug, a project management suite created by Ifnu Bima. Rembug is designed to help development teams by providing tools for versioning, issue tracking, collaboration, and documentation in a single installation. The suite uses technologies like Subversion, Mantis, Trac, and ActiveCollab. Details are provided on Rembug's architecture and packaging as a Debian package to allow easy setup and configuration of the included tools.
Spring MVC is a model-view-controller framework that aims to simplify web application development for Java developers. It provides abstraction from more complex Java EE APIs and services through dependency injection and aspect-oriented programming. Spring MVC integrates well with other Spring modules and supports various view technologies like JSP, Tiles, and FreeMarker. It also supports RESTful services and integration with JavaScript frameworks.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Training Java Fundamental dan Java Web memberikan materi tentang konsep-konsep dasar pemrograman Java seperti OOP, koleksi data, unit testing, dan framework Java lainnya selama dua hari pelatihan. Pelatihan ini diselenggarakan oleh blibli.com bekerjasama dengan ILKOM IPB.
Dokumen ini membahas fitur-fitur pencarian dan penyaringan katalog yang tersedia di SOLR Blibli seperti penyaringan berdasarkan kategori, harga, merek, penyisipan kata kunci sinonim untuk memperluas cakupan pencarian menggunakan bahasa Indonesia, serta rekomendasi produk berdasarkan transaksi sebelumnya.
The document discusses recommendations for computer science students before graduating, including taking programming courses focused on object-oriented principles and design patterns, finding internships that involve programming work, learning English, studying microeconomics, completing sample applications to demonstrate skills, and being active in online communities. It also emphasizes the importance of documentation, graduating quickly, avoiding dismissing non-IT courses, and focusing on skills rather than specific future jobs.
Java is a good platform choice for several reasons:
1) It is an open technology with a good language structure and ecosystem.
2) It has proven itself and is unlikely to fail due to its wide industry acceptance and continuous development.
3) It can be used for a wide range of purposes across industries as a complement or substitution solution.
The document presents Rembug, a project management suite created by Ifnu Bima. Rembug is designed to help development teams by providing tools for versioning, issue tracking, collaboration, and documentation in a single installation. The suite uses technologies like Subversion, Mantis, Trac, and ActiveCollab. Details are provided on Rembug's architecture and packaging as a Debian package to allow easy setup and configuration of the included tools.
Spring MVC is a model-view-controller framework that aims to simplify web application development for Java developers. It provides abstraction from more complex Java EE APIs and services through dependency injection and aspect-oriented programming. Spring MVC integrates well with other Spring modules and supports various view technologies like JSP, Tiles, and FreeMarker. It also supports RESTful services and integration with JavaScript frameworks.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
6. The North Star Metric is the single metric that best captures the core value that
your product delivers to customers.
Optimizing your efforts to grow this metric is key to driving sustainable growth across your
full customer base.
Sean Ellis of GrowthHackers.com
7. Using Your North Star Metric to Drive Growth
Your North Star Metric is a critical part of aligning your team to drive rapid and
sustainable growth
25. Day 1 - The onboarding process
Simplifly user registration process
Getting to know them (Recommendation purposes)
Warm Greetings
Tool tip
Increase app performance
26. Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
- Chat Bot approach to
introduce service &
feature of BBM through a
chat
- Friends recommendation
& Invitation to send to
their friends
- Interest recommendation
through OA & BBM
Groups
- Give them recommended
content based on their
interest
- Introduce Social/Feeds
through Chat Bot
- Another friends
recommendation &
Invitation to send to their
friends
- Engage them with games & entertainment
activity
- Engage them with activity to do everyday life
basic (commerce, payment, ticketing, etc)
- Another recommendation content based on
their interest
27. Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Machine Learning
Who, When, What, How
35. Experiment 1:
Send email to user to that have not been in BBM
for at least a week and there is invitation to
connect as Contact waiting for them.
Goal : Retention to bring inactive user to open
BBM again
Team:
Engineer (Tommy), Data Engineer (Lukman),
UX Designer (Aal), Product (Ifnu), Marketing
(Hangga).
Tools:
Zeppelin (Data), Sketch (Design), SendInBlue
(Email Campaign), Dynamic Link (Deffered
Deep link)
Date Start: 30 November 2018
Result: Not yet completed
Above: The easiest way to talk about The Product Death Cycle.
Unfortunately, this is how products are often shipped and released. You have someone with a vision, who builds some features and does a launch. They might get an initial spike of traction, but when growth flattens, it’s not clear where to take things. They talk to some customers, ask what they want, and try again. They add a few more features, re-launch, and so the cycle goes on.
Do that too many times, and all of a sudden, you’re dead.
Why?
Finding Your North Star Metric
Airbnb’s North Star Metric is nights booked. This captures value delivered to both guests and hosts. Facebook’s NSM is Daily Active Users. With more users on the Facebook platform the team is able to optimize everyone’s feed to deliver more value to users.
To uncover your North Star Metric you must understand the value your most loyal customers get from using your product. Then you should try to quantify this value in a single metric. There may be more than one metric that works, but try to boil it down to a single NSM.
Focusing Your Team with a North Star Metric
When growth is broken down to actual value delivered to customers it becomes clear that this is not just a marketing responsibility.
Most teams within an organization play some role in delivering value to customers. Sales and marketing attract new customers into the funnel, but the product and customer support teams play a key role in ensuring prospects and customer are able to experience the core value of a product.
Coordinating these siloed teams to work together on growth initiatives can be very challenging without a metric that focuses them around a common goal.
Using Your North Star Metric to Drive Growth
Once you understand your North Star Metric, it’s important to document the variables that work together to move this metric. These variables generally include parts of the customer lifecycle such as new user signups, new user activations and improving engagement/retention of users.
By understanding the relationship of these interdependent variables and your current conversion rates, you’ll gain insights into potential high leverage opportunities for growing your NSM.
Your North Star Metric is a critical part of aligning your team to drive rapid and sustainable growth. Are you ready to commit to breakout growth? Our new growth acceleration software, NorthStar, will help your entire company embrace the approach that has driven breakout growth at Airbnb, Dropbox and Facebook
First, when it comes to Marketing and Growth, there are a lot of specialties that you want to solve:
Brand marketing
PR
Events
Content marketing
Email
SEO
Paid marketing
Viral/referral features
New user experience
User-to-user notifications
etc
You could house all of these in a bunch of different configurations, but roughly speaking, you often have three categories of functions:
Brand
Growth marketing
Growth product
It’s usually obvious that Brand ends up in Marketing. And similarly, things like NUX and product-generated notifications end up in a Growth team. But some of the middle levers, like SEO/Paid marketing/Email/etc, could potentially sit in either. I’ve seen both. Facebook has much of performance marketing sitting inside the Growth team. Uber started that way, but ended up having it all go into Marketing. There’s a lot of different possible configurations.
Above: If core product teams have engineers, designers, and PMs, and so do growth teams, what’s the difference? It’s all dependent on what they do. Product teams focus on creating core value. Enhancing product/market fit over time. This means obsessing over every little interaction in the core engagement loop – it’s a game of inches, and those inches count.
On the other hand, growth teams should focus on getting the core value out there to the world – getting as many folks as possible to experience that value.
There’s a middle ground on making users experience core value as frequently as possible – you could imagine putting that in either team, but if the solutions tend to be very iteratively/quantitatively-driven, then maybe put it in the Growth team.
Above: For most of the missions for a growth team, you need many different functional roles to help – from Product, Marketing, Engineering, Data, Ops, Finance, etc., etc. You combine all of these folks into individual teams and organize them together into a growth org.
Above: To do this, I advocate that we look at two key loops:
Acquisition loops, which power the positive term for New
Engagement loops, which power the negative terms on Reactivation and Inactive
Understanding these underlying loops is the key to the whole problem of predicting where a graph is going to go.
Paid marketing is also an obvious loop. Spend money, sell products, take the money and buy more ads. Keep going.
Above: Viral loops are important because they are extremely scalable, free, and don’t require a formal partnership. This is based on users directly or indirectly sharing a product with their friends/colleagues, and having that loop repeat itself.
In an engagement loop that’s based on social feedback, you get a game of ping pong. One user messages/follows/mentions another, and they draw them back. And then that user might do the same, and draw in a different user. And this repeats. This is why achieving network density and easy content creation is so important- you need ways to bring people back into the network.
On the other hand, there are engagement loops that are more like planting seeds. If you sign up for Zillow and put in your home address, and favorite a couple new real estate listings, then Zillow will start re-engaging you with personalized emails. Sometimes it’ll be when your house goes up in value, other times it’ll be when new listings show up in your neighborhoods. Credit Karma is the same, where a single setup session leads to important notifications about credit score changes over time.
These are just two engagement loops, and there are many more.
Another fun one is rideshare, where seeing physical on-the-street reminders of the product might prompt you to use it too. Mapping works in a similar way, often starting with a real-life trigger of “I’m lost!”
Just like the acquisition loop, there are linear channels to re-engage users. These are useful, of course, but again, they don’t scale. It’s better when users re-engage each other or when users re-engage themselves.
This is part of why marketing-driven one-off email campaigns are often ineffective. They don’t scale, aren’t interesting to users, and with enough volume, can cause folks to churn. Not good.
It’s much better to see a natural engagement loop that leverages push notifications and email in a way that’s user-initiated.
Experiment need to documented, before it start, you need to plan an experiment. Important element while planning experiment are:
Problem statement
Key insights
Hypothesis
Experiment Schema
They have run more than 100 experiement over 1.5 year
1 experiment per week day to day activities
Can we do 3 experiments per week?
Focus on increase frequency first before make it better. At first you will see many of those experiment outcome is not signifincant, but you can make it better over time even with same high frequency
Focus on finding causative than correlation