The document summarizes a proposed dating app called GroupDate created by three Stanford students to address dissatisfaction with the "hook-up culture" at Stanford. It notes that over half of students are unsatisfied with the current dating scene. GroupDate would connect different student groups on campus through group profiles to promote new relationships and friendships beyond one-night stands. The founders aim to revolutionize the college dating scene and have an initial 5-week plan to get the beta site operational and test it over the summer.

1. Ally Edwards, Stanford „13
Julia LaSalvia, Stanford „13
Sara Colvin, Stanford „13

2. THE PROBLEM
The Stanford dating scene is virtually non-existent.
54% of Stanford students are
unsatisfied with the “dating
scene” on campus.
76% of Stanford students
are either
unsatisfied or impartial to the “dating
scene” on campus.

3. THE VISION
We‟re not only connecting Stanford groups across campus, but we‟re
giving students an excuse to meet other students that they wouldn‟t
otherwise get to know.
[CS boys and the
Women‟s tennis
team UNITE!]

4. THE VISION (CONT)
We‟re creating a positive dating environment and moving away from the
“hook-up” culture at Stanford.
81% of students identified the
social scene at Stanford as
defined by hook-ups.
ew.

5. THE SOLUTION
This is a precursor to Facebook. You‟re connecting with people you haven‟t met
yet. Unlike Facebook, you‟re not connecting with people you already know.
Facebook helps you keep track of your friends.
GroupDate helps you make new ones.
Not to mention, GroupDate promotes safety in numbers and is run by a team
who can tell you from experience; awkward one-on-ones are no longer cool.

6. HOW DO WE KNOW?
We studied abroad together in Oxford, and got to experience the beauty of
“crew-dating” firsthand.
3 single girls. 3 years in college.
Do the math.

7. MEET ALLY
Spent 2 years running a small printing
business out of her high school.
Spent 2 summers in the social media division
at Intel.
International Relations major, human rights
enthusiast.
A marketer at heart.

8. MEET SARA
Spent 2 summers working in editorial.
Start-up Capital Ventures intern focused
on entrepreneurship.
English major, future best-selling
novelist.
The creative muscle.

9. MEET JULIA
Organized events for the entire
Stanford student body.
PoliSci major, future Olympic field
hockey goalie.
Team-building guru,
specializing in
inspiring
everyone.

10. OUR MARKET
We‟re in it for the college students dissatisfied with the
established culture of one-night stands and hook-up
buddies (so, most college students).
The potential combinations of groups for GroupDate are
virtually endless – any one person can be in any number of groups, coed or
single-sex.
We‟re calling out the Kappas, the boys on the ultimate
frisbee team, the freshman girls in Roble, our homies in CS105, the
guys from Cardinal Life, and the advocates in our campus‟
queer-straight alliance.

11. OUR PRODUCT
We‟re offering a web application that provides a platform for different
student groups to publish group profiles through which they can
connect with the other groups listed on the site.
Free to basic users, monetized by a
premium subscription option, ad sales,
and sponsorships; non-discriminatory;
social; partnered with other start-ups;
future mobile phone app; potential for
Facebook integration

12. OUR GOALS
We want to revolutionize the college dating scene.
We want to break down barriers between social groups.
We want to empower shy students to make new friends.
We want to facilitate new relationships, friendships, and networking
opportunities.
We want to be the first place
you go when you want to
hang out.

13. MEETING THOSE GOALS
In 5 weeks: solidify a programmer, copyrights, branding efforts,
and monetization strategy
In 10 weeks: have beta site fully functional, begin marketing and
funding of program
End of Summer quarter: will have tested service on students that
remained on campus during the summer
End of next year: 100+ groups registered on the site, and begin
partnerships with services like Stanford restaurants and Uber,
and look to expand service to other campuses