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1. Communication &
Globalization

2. •Communication and globalization in the 21st century
introduce us to a new dimension of perspectives. We are living
in a globalized society where a great change and
transformation are evident in a variety of economic, cultural,
and social changes that have shaped the world over the years.
The advancement of technological and numerous technology
revolutions has been globalizing the world into a closely
interconnected society.
Communication and Globalization

3. 1
Communication
Competence

4. • Competence is the ability of individuals that relates effectively to
self and others in daily life. It is an integration of various
components based on the individual’s cognitive, affective and
behavioral’s abilities.
• Cooley and Roach (1984) defined communication competence as the
knowledge of effective and appropriate communication patterns
and the ability to use and adapt that knowledge in various contexts.
Their definition can be unpacked into three parts: knowledge, ability
to use, and adapt to various contexts
COMMUNICATION
COMPETENCE

5. • The cognitive elements of competence include
knowing how to do something and understanding
why things are done the way they are (Hargie,
2011).
1.It Deals With Knowledge

6. • Individual factors affect our ability to do anything.
There are factors that help or hinder you when you try
to apply the knowledge you have learned to actual
communication behaviors.
2. The ability to use
•

7. • Status and power are social variables
that affect competence.
3. The Ability To Adapt To Various Contexts
•

8. • These factors have a significant influence on how
people interact and understand those from different
backgrounds and cultures.
Race and Nationality are Cultural Variables That
Affect Competence.
•

9. 2
Global Communication
Competence

10. GLOBAL COMMUNICATION COMPETENCE
Chen (2005) defines communication competence as an innate
individual trait that is not related to personal intellect or education.
4 DIMENSIONS OF GLOBAL COMMUNICATION COMPETENCE:
• Global mindset
• Mapping the culture
• Aligning the interaction
• Unfolding the self

11. 2.1
Global Mindset

12. GLOBAL MINDSET
• Thinking beyond local or national boundaries and recognizing that the
world is interconnected.
• People with global mindset are characterized as culturally sensitive,
open, knowledgeable, critical, and holistic thinkers, and flexible.

13. 2.2
Mapping the Culture

14. • Respecting and integrating cultural differences requires
mutual awareness.
• Awareness of different cultural knowledge leads to
smoother global interactions.
MAPPING THE CULTURE

15. 2.3
Aligning the
Interaction

16. • When you align interactions, you’re tailoring your message to fit the
relationship, the situation, and the cultural or social norms of the
person or group you're communicating with.
• It’s often about making adjustments in tone, content, non-verbal
cues, and approach based on the context and the people you’re
interacting with.
ALIGNING THE INTERACTION

17. 2.4
Unfolding the Self

18. • Unfolding the self in global communication involves
sharing communication symbols and projecting oneself
into another’s perspective.
• It requires thinking, feeling, and understanding emotions
from another’s viewpoint. (Chen & Starosta, 1997)
Unfolding the Self

19. • Ceaseless purifying
• Continuous learning
• Cultivating sensitivity
• Developing creativity
• Fostering empathy
Unfolding the Self Comprises Five Key Components

20. • The "self" must be continuously refined and
improved.
• This process helps individuals play a crucial role in a
productive global society.
• It involves self-reflection and constant growth.
Ceaseless Purifying

21. • Striving for lifelong learning leads to enlightenment
and self-improvement.
• Continuous improvements refine character and
create balanced, insightful individuals.
Example: Learning new languages or cultural practices
enhances global communication.
Continuous Learning

22. • Sensitivity to cultural differences aligns actions with
universal values.
• It ensures that communication upholds truth and
integrity.
Example: Respecting customs and traditions when
interacting with diverse groups.
Cultivate Sensitivity

23. • Creativity enables individuals to adapt to global
challenges.
• Without creativity, navigating complex interactions
becomes difficult.
Example: Using innovative solutions to bridge
communication gaps in multicultural settings.
Develop Creativity

24. • Empathy allows deep concern for others' feelings and
reactions.
• Demonstrating active listening and verbal responses
fosters intercultural rapport. (Barnlund, 1988)
Example: A diplomat understanding cultural nuances to
build strong international relations.
Foster Empathy

25. 3
Definitions of
Globalization

26. • Refers to the interconnectedness
of nations’ economies.
• Spread of products , technology,
information, and jobs across
nations.
• Developed countries also benefit
from it because they tend to be
more cost-effective location and
therefore, attracts jobs.
Globalization

27. Globalization is Linked to the
Growth of Social
Interconnectedness Across
Existing Geographical and
Political Boundaries

28. • Globalization is linked to the
growth of social
interconnectedness across existing
geographical and political
boundaries. It refers “to
processes of change which
underpin a transformation in
the organization of human
affairs by linking together and
expanding human activity across
regions and continents”.

35. Globalization Must Also Include a
Reference to the Speed or Velocity
of Social Activity

36. • Globalization must also include a
reference to the speed or velocity
of social activity. The linking and
expanding of social activities
across borders is predicated on
the possibility of relatively fast
flows and movements of people,
information, capital, and goods.

42. 4
Impact of Globalization

43. • Globalization requires the development of a
person’s language ability.
• The ability to use language accurately and
appropriately is a requirement of a globalizing
society.
Impact of Globalization

44. 1. Virtual Interactions
2. Cultural Awareness in Speech
3. Cultural Awareness in Body Language
4. Time Differences
Impact of Globalization on
communication skills development

45. • Modern entrepreneurs need to understand the
strengths and limitations of different
communication media, and how to use each
medium to maximum effect
Virtual Interactions

46. • Modern entrepreneurs and employees need the
ability to catch subtle nuances of people’s manner
of speech when communicating across cultures.
Unprofessional questions should be avoided,
Cultural Awareness in Speech

47. • Students should understand acceptable speaking
distances, conflict eyes, eye contact, and posture in
different cultures, accepting that the physical
expressions of their own culture are not universally
accepted.
Cultural Awareness in Body Language

48. • The need to communicate and share information
with people across several time zones.
Time Differences

49. Thank you for
listening!