Group 2 presented on cooperation in education, cultural communication, economic cooperation, and the future of NEA cooperation. They discussed various university exchange programs between Northeast Asian countries and how cultural aspects like music, movies, and food can promote cultural understanding. While the Korean wave has influenced the region, overdependence on capital and idealization of beauty were cited as limitations. Cooperation incentives included exposure to large markets for cultural goods and improving small businesses. The group envisioned future cooperation through lifelong education organizations managed jointly online, and motivating students to work for cultural small businesses to balance industries across the region.

1. Presentation
GROUP 2 DONGWOOK LEE(YONSEI)
HWANJIN HUH(YONSEI)
RINA FURUTA(KEIO)
MIYU YAMAMURA(RIKKYO)
ZHENG ZHAO(FUDAN)
ZHENGHONG LI(FUDAN)

2. We chose
•Cooperation in Education
•Cultural Communication
•Economic Cooperation
•Future of NEA Cooperation

3. COOPERATION IN EDUCATION
• Waseda also has this kind of cooperation like YKRF
• Han-on (promoting Korean values and academic legacy to Asian
students) from Sungkyunkwan University
• HPAIR (results of academic discussions are used for Harvard
University, so unique compared to YKRF)
• Zhenghong: Universitas 21 (21 universities from around the world) –
summer school (Korea university for Korea, Fudan University for
China)
• Rina: Short term program and long term program
• Short term: connection with US and British universities
• Long term: yearlong program such as double degree
• Dongwook: Undergraduate(not sure) and Master double degree
program from Sciences Po Paris with Keio and Fudan
• Zheng: Assistant for low carbon(forum with competition focusing on
environmental issues)

4. Benefits and obstacles
benefits
• Cultural differences
• Japan: Korean are impatient!!
• Korea: Japanese are too neat!!
• Making a new generation of
globalized students
• When we share ideas on science
and technology, we should also
know something about politics
obstacles
• Different majors, maybe we’d
better divide the groups by major.
(each topic for each major would
be more productive)
• inclination to pro-Northeast Asia
conclusions, not trying to find
other good solutions including US
or other Asian states
• Discussion topics do not cover
topics for all majors in general
• Zhenghong: we need more chances
to talk about numbers in order to
make concrete examples and
supporting arguments

5. CULTURAL COMMUNICATION
• Cultural communication is beneficial for..
• Because of K-Pop boom, many young people started to learn
Korean and visit Korea, that will lead to increased exchange in
business
• Makes our life richer (not in terms of increased GDP), in
maintaining internal health for Korean food, in helping diet for
Japanese food
• Change in Rising of audition programs in China (the Voice of
China in July 2012) – Chinese people started to like the
audition program because of the judgment criteria to judge
only by the voice
• Help make a new culture of convergence
• Soba + kimchi
• Kimchi-flavored cookies

6. Limitations of Korean wave
• High dependence on capital
• Fuji TV’s pro-Korean acts
• Hwanjin: Her foreign friend hates SNSD
(idealization of beauty, leading to
obsession to cosmetics, eating disorder..)
• Official goods in Japan VS low-quality
reproductions in Korea

7. Influence of IT in cultural
communication
• Spreading songs, music videos
• Proportion of influence of capital has declined
recently, compared to a significant rise of influence of social
media
• Dongwook: Gangnam Style in Korea (by PSY) using
YouTube, by US-based fan reactions by the music video
• Zheng: Efficiency and Interregional pervasion are virtues, but
misunderstanding is a demerit
• Rina: KONY 2012 – famous actors and actresses shared the
video, but the organizers actually needed donations. Only 30%
of the donation are only used for the real donation.

8. How about traditional culture?
• The more global we are, the more we neglect traditional
culture
• Dongwook: Traditional culture should be preserved not by
multinational companies(such as Universal Music, SM
Entertainment..), but by local governments and citizens in
residential communities
• Zhenghong: Encouraging learning foreign language and foreign
history
• Religion was in the core of cultural communication between
Northeast Asia, but what is in the core now?

9. Current issues/status of
Northeast Asian Cooperation
• Solve current trade imbalance by nurturing creative industry
• Using the SNS widely, people in NEA can share the information
and their own culture – Eliminate the restriction toward using
the SNS
• Culture corporation gives the reason to improve and corporate
in economic and politic fields, and it has certain effect.
• In governmental level, some cultural material and products
are traded and exposed to the audience of the 3 countries
• Chinese government`s restriction on getting in-and-out access
to cultural products(music, arts etc) is certainly the obstacle
for export of their own culture products
• Exchange student program gives opportunity of improving the
nation`s industries in NEA regions.

10. Strength and weakness
China Korea Japan
Strength Movie Music Animation
Weakness Music Animation Movie

11. Cooperation incentives on the
side of China
• C-Pop, especially ballad music, can be popular by
communication in culture sector
• Going out of Sina Weibo and Renren, but making it viral in
Twitter, YouTube and Facebook
• Chinese government taking a role of promotion of C-Pop to the
world, because of its interests of great cyber firewall
• Start to nurture small companies for production of creative
industry works

12. Cooperation incentives on the
side of Japan
• Japanese movies will have the possibility of being exposed to
the biggest market, China
• Exchange student program and studying abroad from Korea
and China can share the technology together
- potential obstacles: Chinese infrastructure cannot adapt the
high technology of Japan : Make adaptation in China!
• Regional integration in cultural communication can activate
Japan Expo or other kind`s of cooperation between NEA
nations, which is already successful in Europe and acting as a
offline base camp for online propagation

13. Cooperation incentives on the
side of Korea
• Korean animation industries can be improved by following the
Japanese path
• Korean economy is centered on the multinational companies;
minor factory and companies often are neglected; minor
companies can be boomed up with the cultural
communication with NEA nations (similar to Japan)
• Mindset of young people should change to look at small and
medium companies in order to create strength in those
companies (like Japan)

14. Imagining future way of NEA
cooperation with KEY WORD
• Dongwook: citizen-wide lifelong education organization
managed by 3 countries, updating contents online using IT
technology, switching mass media
• Small: flexible, bigger one is started from small one.
Initial, huge projects are composed of small things – ping-pong
diplomacy
• business activities in smaller activities, and individual
exchange of students between countries will be fundamental
• Motivating students to apply for career in minor companies
working for cultural sector-> balancing the industries among
the 3 nations

16. SWOT Analysis
Long tail – current trend of IT
Flexibility
Adaptation for the current
Lack of financial funds on it
Weak legal system /standards
- Mismatch
from ordinary business
/ administration convention
Growth of human resources
Stage by Stage, making cultur
al sources in the local level
Flexibility – can spread towar
d World / language
Massive capital by big enterpr
ises
Minorities can be independe
nt on them!!
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS