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Onderzoeksinstrument




Manon van der Sar | 28 april 2010
Scriptie
Opbouw




    [wat]


[waarom]


[wanneer]


    [hoe]
[wat]

Onderzoek
[waarom]

                               Motivatie




“We don‟t want to be „herd‟,
just personally seen”
(John Gerzema: Brand Bubble)
[waarom]

Motivatie
[wanneer]

Brand Driven Innovation
[wanneer]

Brand Driven Innovation
[hoe]

                                    Design Research




“Design is a way
to ask questions”
(Eric Zimmerman: Design Research)
[hoe]

                                Design Research




“It‟s not the pixels,
it‟s the picture”
(Darrel Rhea: Making Meaning)
“A space can only be made into a place
by its occupants. The best that the designer
can do is put the tools into their hands.”
(Steve Harrison: Design Research)




                                                  Inzichten




                                    “If you design for the future
                                    design bricks not houses.”
                                    (Bas Leurs)
Fasering
Realisatie
Realisatie
Realisatie
Realisatie
Een duurzaam onderzoeksinstrument
 met de mogelijkheden van vandaag
 voor de oplossingen voor morgen.




                                     Onderzoeksinstrument




Manon van der Sar | 28 april 2010

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