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1. VERBAL AND NON-VERBAL
MARKETING STRATEGIES OF
SELLERS IN CARRANGLAN NUEVA
ECIJA
RESEARCH PROPOSAL
PRESENTATION

2. CHAPTER 1
INTRODUCTION

3. CONTEXT AND RATIONALE
THE STUDY ON VERBAL AND NON-VERBAL MARKETING STRATEGIES IN
CARRANGLAN NUEVA HIGHLIGHTS THE IMPORTANCE OF EFFECTIVE
MARKETING IN PROMOTING LOCAL ECONOMIC DEVELOPMENT. BY
INVESTIGATING THE MARKETING STRATEGIES EMPLOYED BY
MICROENTREPRENEURS IN CARRANGLAN NUEVA ECIJA
The findings of this study emphasize the need for microentrepreneurs to
adopt innovative marketing strategies to remain competitive in the local
market.

4. RESEARCH PROBLEM
What are the most used verbal
and non-verbal marketing
strategies in Carranglan Nueva
Ecija?
How do verbal and non-verbal
marketing strategies influence
customer attitudes, purchasing
decisions, and loyalty in
Carranglan, Nueva Ecija?
MAIN PROBLEM -MANY SMALL BUSINESSES AND ENTREPRENEURS
IN CARRANGLAN , NUEVA ECIJA STRUGGLE TO EFFECTIVELY
PROMOTE THEIR PRODUCTS AND SERVICES, LEADING TO LIMITED
CUSTOMER.
RESEARCH QUESTIONS :

5. OBJECTIVE OF THE STUDY
1. TO IDENTIFY THE MOST COMMONLY USED VERBAL AND
NONVERBAL MARKETING STRATEGIES IN CARRANGLAN, NUEVA ECIJA.
2. TO EXAMINE THE IMPACT OF VERBAL AND NONVERBAL MARKETING STRATEGIES
ON CUSTOMER BEHAVIOR IN CARRANGLAN, NUEVA ECIJA.
3. TO INVESTIGATE THE MODERATING EFFECTS OF DEMOGRAPHIC AND
PSYCHOGRAPHIC CHARACTERISTICS ON THE RELATIONSHIPS BETWEEN
VERBAL AND NONVERBAL MARKETING STRATEGIES AND CUSTOMER
BEHAVIOR IN CARRANGLAN, NUEVA ECIJA.

6. THEORETICAL FRAMEWORK
THEORETICAL FRAMEWORK
Social Exchange Theory *: According to this idea, people exchange
resources, including information, through social interactions
guided by Richard Petty and John Cacioppo
1.Know what is the customer needs and wants.
2.What word can persuade the customer.
3.The seller need to prove that the product they for sale is good
and quality

7. SCOPE AND LIMITATION
Focus: Small business in
Carranglan, Nueva Ecija

8. RESEARCH LOCALE
Carranglan
Nueva Ecija

9. DEFENITION OF TERMS
Verbal Communication: Using
language, tone of voice, and
words to communicate with
clients.
Nonverbal Communication: Using
body language, facial expressions,
and visual cues to communicate
with clients.

10. CHAPTER 2
REVIEW OF RRELATED LITERATURE

11. CHAPTER 3

12. RESEARCH METHODOLOGY
Research Method
This research will use a qualitative research
Research Participants:
The participants of this study will include sellers, customers, and
other small business owner
Data Collection Method:
Survey

13. DATA ANALYSIS
Investigating the verbal and
nonverbal marketing techniques
used by vendors in Carranglan,
Nueva Ecija, is the goal of this
study.

14. ETHICAL CONSIDERATION
1.Informed Consent
2.Minimize Harm
3.Fair Selection

15. EXPECT CONTRIBUTION
This study contributes to the existing literature on
marketing strategies, emphasizing the need for sellers to
adapt their approaches to the local context. The findings
provide valuable insights for sellers, policymakers, and
marketers seeking to improve their marketing strategies
and enhance customer engagement in Carranglan, Nueva
Ecija.

16. CONCLUSION
Building trust and connections with customers requires verbal
communication.
Customers are more interested and likely to make a purchase
when products are presented and packaged attractively.
Customer engagement and purchase behavior are improved
when successful verbal and nonverbal marketing techniques
are combined.
.
.
.

17. THANK YOU
Thesis
Defense