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1. The decision to recall shows the integrity of the luxury brand Maclaren.Though
there was no defect in the commodity(strollers) they sold ,still they recalled
it ,which shows that the brand values its customers and their vision is customer
satisfaction. However ,to reacll a million units(a big number!!) isn't an
economical proposition. Recalling 1 million units will hurt the company's
balance sheet in long term. A better option for Maclaren would have been to
replace the existing model with a new one and asking the customers to pay 50% of
the cost of their stroller.In this way ,the company would have maintained both
its integrity and economical proposition