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Graphic Design
It relies on a BALANCE and
integration of:
& feel
Graphic Design
Objective: relies on
quantitative studies, like
usability and legibility
measures. Does the “look
and feel” work?
Graphic Design
Subjective: “look and feel”
relies on subjective
judgement by experts,
depends on contextual
factors.
Graphic Design
Subjective: “look and feel”
Culture is learned, cultural
meanings change, meanings
can be multiple. Uniqueness
is valued (not
programmable).
Graphic Design
You cannot empirically
measure its subjective
aspects, but it is rigorous in
its own epistemological
realm (knowledge base).

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Graphic design 2