Yes I'm ranting and raving again after the BBC revealed that obesity is cost the UK economy £47 billion pounds thats more than terrorism. There advise eat less and refine fast-food is disgrace, take a look at my proposal and advice.

1. “Government ‘naive’ to think that smaller portions will tackle
obesity” - Says corporate fitness author Adam Strong
Everybody agrees that Obesity has reached epidemic proportions but to think that any
Government backed national initiative of encouraging manufacturers to create smaller
portions is going to shave an ounce of anyone’s waste line is wishful thinking.
According to Adam Strong, the author of ‘Move it or Lose it’ we need to take a lead from
Denmark who have been trailing an obesity pilot scheme for children claiming that have
cracked the code. They say Obesity is an illness that is very hard for children to fight on
their own.
They create the environment and tools with which the children and their families can
overcome this. After understanding a child’s behavior patterns and eating habits,
specific testing is carried out. They set new targets and goals that can be achieved by
the child. A tailor-made eating programme is designed with varied strategies to fight
obesity and support families. If our government were to give the type of social support
that Denmark gives their citizens then society would become more responsible for them
selves but for others to.
Obesity is much more than just physical activity and eating healthy, it’s about mindset.
Obesity doesn’t just affect someone’s weight but affects self-confidence and motivation.
Understanding how people feel and educating them about healthy behaviors that lead
to long-term healthy habits. A scheme should be piloted initially targeting a speci fic
group of people such as the one in Denmark and if successful a UK campaign that is
targeted in age groups as each group will require a different approach that caters for
everyone’s needs.
Adam Strong runs corporate wellbeing programmes designed to fight adult obesity
turning them into role models as healthy business people.
The NHS already have a shortfall of an estimated £2 billion pounds and if government
are going to continue to use a scatter gun approach then that figure will be set to
increase. Their solution to reformulate fast food and tell society to eat smaller portion
sizes is ludicrous and ignorant; the problem lies with the government themselves. Look
at the ‘change for life programme’ another failed initiative by the government to
educate society on creating healthier lifestyles.
What's the Real Cause to This Obesity Epidemic?
Society has evolved, our lifestyles and way we live our life has changed significantly over
the past 250 years. People used to have work labor-intensive jobs such as farming,
manufacturing and mining. Physical activity wasn't a problem it was a way of life as it
became integrated into their everyday duties. Over the past 30 years since Britain

2. entered the information age, technology, computer and machines have now replaced
these labor-intensive jobs as an increase demand and efficiency was needed. But this
has come at a cost to people’s health.
The government needs to start listening to society, act as role models and run
healthcare initiatives that communicate the right messages. There needs to be more
support on encouraging all generations to exercise more.
So the big question, do you think the government needs to stop scaremongering? And
do you think that they need to take responsibility for the health of our soc iety to
support the next generation?
An obesity campaign can work as long as it is structured and communicated in a way
that actually helps society reduce obesity.