1. Command Center :
Google Analytics
Control your product’s trajectory

2. COURSE
THE
AHEAD
Questions
World
Terminology & Interface
Demo (Q&A)
Insights & Plan
Dark Matter
Q&A

3. QUESTIONS
THE
WONDER
Logins
Pages
Features
Members
Personas
Devices, OS & Browsers
Reports

4. WORLD
THE
ITERATION(S)
Focused features
Double-down
Shed weight
Deliberate energy
Increased engagement
Amazing experience
Member happiness

5. TERMS
THE
OLOGY
Sessions
Avg. Session Duration
Users
New vs Returning
Pageviews
Unique pageviews
Pages / Session
Bounce Rate
Events
Dimensions
Metrics

6. INTERFACE
THE
UI PARTS
Home
Reporting & Customization
Admin
Dashboards & Shortcuts
Real-Time
Audience
Behavior

7. ON
HANDS
COMPREHEND
Goto Website
http://klingonworld.herokuapp.com/
Goto Analytics page
www.google.com/analytics/
Use different devices
Desktop/Tablet/Phone
Real-time (Overview)
Locations
Content, Events
Audience (Overview)
Behavior
Technology
Behavior (Overview)
Behavior Flow
SiteContent, Events
KLINGON WORLD
“Voted Top Travel Destination
of 2397”
43.89.26.05 in grid 09, quad 68,
block 27, sector 70
visit

8. YOURS
PRODUCT
INSIGHTS
Member Utilization
Usage Comparison
Pages used (features)
Events tracked (features)
Behavior / persona
Devices, OS & Browsers
Product performance

9. PLAN
THE
DELIBERATION
Set Goals
Persona instrumentation
Features to track
Tracking semantics
Admin side
Implementation
Iteration

10. OTHERS
THE
ARSENAL
Klaviyo
Intercom
UserVoice
Segment

11. COMPLEX
FUTURE
s
TOOLS
Google Analytics
Klaviyo
User Voice
Intercom
Segment
MixPanel
HotJar
QUEST
Aggregate Usage
Feature Utilization
User Engagement
In-context help
Direct Communication
Reports
User Journey

12. LEARNING
FURTHER
OTHER RESOURCES
Full Tutorial on Udemy (video & free)
Analytics Help Center (docs)
Getting Started (video)
A beginners guide (book)
Beginner’s guide (article)
BOOKS