The document discusses relationships between the lyrics and visuals in Beyonce and Lady Gaga's music video for "Telephone". It provides examples such as Lady Gaga holding up her phone when singing "you're not gonna reach my telephone", and Beyonce dancing as she sings "but I am not taking no calls coz I'll be dancing". The music and visuals also correspond when Lady Gaga mimes shooting a gun at the beat of the background music. Overall, the document analyzes how the video illustrates the song's lyrics and music through complementary visuals and choreography.
The combination of the main product and ancillary texts is very effective. When creating the digipak and magazine advert, the creator used similar dark and eerie imagery and sepia-toned photos from the music video to maintain consistency across materials. This included photos of the main character both before and after "the craziness happens." Fonts, colors, and layouts were also kept consistent to clearly associate all the products and promote the band and song. This unified approach helps audiences connect the different materials and further promotes the music to drive sales.
Location Based Marketing - Global Insights HMRori DuBoff
1. Location-based marketing uses technologies like Bluetooth, GPS, WiFi and iBeacons to reach consumers with personalized messages based on their location in real-time.
2. The use of location-based marketing is growing rapidly as the number of location-based service users triples between 2012-2016, and marketer investment in location-based ads increases over six-fold in that same period.
3. Location-based marketing provides opportunities to engage consumers through out-of-home advertising, events, search and display ads, at points of sale, and via mobile apps to deliver highly relevant messages at the right place and time.
Mission san juan capistrano lesson plan geographylrodriguez8173
The fourth grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During the field trip, students will listen to a presentation about the mission and then split into groups to complete a scavenger hunt. They will search for important sites and structures around the mission and take pictures. Afterward, students will write about what they saw and learned. Back in the classroom, each student will write a paragraph describing themselves in one of the pictures from the mission to reinforce the history lessons. The field trip and follow up activities aim to bring California history to life for the students in an engaging way.
Mission san juan capistrano lesson plan geographylrodriguez8173
The 4th grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During their visit, the students will participate in a scavenger hunt to locate important sites around the mission and take pictures. They will write descriptions of the sites and a paper about what they saw and learned. Back in the classroom, the students will write paragraphs using the pictures from their trip to summarize the activities and incorporate California history facts. The paragraphs will be compiled into a class book to document the field trip experience and reinforce the mission curriculum.
The document discusses relationships between the lyrics and visuals in Beyonce and Lady Gaga's music video for "Telephone". It provides examples such as Lady Gaga holding up her phone when singing "you're not gonna reach my telephone", and Beyonce dancing as she sings "but I am not taking no calls coz I'll be dancing". The music and visuals also correspond when Lady Gaga mimes shooting a gun at the beat of the background music. Overall, the document analyzes how the video illustrates the song's lyrics and music through complementary visuals and choreography.
The combination of the main product and ancillary texts is very effective. When creating the digipak and magazine advert, the creator used similar dark and eerie imagery and sepia-toned photos from the music video to maintain consistency across materials. This included photos of the main character both before and after "the craziness happens." Fonts, colors, and layouts were also kept consistent to clearly associate all the products and promote the band and song. This unified approach helps audiences connect the different materials and further promotes the music to drive sales.
Location Based Marketing - Global Insights HMRori DuBoff
1. Location-based marketing uses technologies like Bluetooth, GPS, WiFi and iBeacons to reach consumers with personalized messages based on their location in real-time.
2. The use of location-based marketing is growing rapidly as the number of location-based service users triples between 2012-2016, and marketer investment in location-based ads increases over six-fold in that same period.
3. Location-based marketing provides opportunities to engage consumers through out-of-home advertising, events, search and display ads, at points of sale, and via mobile apps to deliver highly relevant messages at the right place and time.
Mission san juan capistrano lesson plan geographylrodriguez8173
The fourth grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During the field trip, students will listen to a presentation about the mission and then split into groups to complete a scavenger hunt. They will search for important sites and structures around the mission and take pictures. Afterward, students will write about what they saw and learned. Back in the classroom, each student will write a paragraph describing themselves in one of the pictures from the mission to reinforce the history lessons. The field trip and follow up activities aim to bring California history to life for the students in an engaging way.
Mission san juan capistrano lesson plan geographylrodriguez8173
The 4th grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During their visit, the students will participate in a scavenger hunt to locate important sites around the mission and take pictures. They will write descriptions of the sites and a paper about what they saw and learned. Back in the classroom, the students will write paragraphs using the pictures from their trip to summarize the activities and incorporate California history facts. The paragraphs will be compiled into a class book to document the field trip experience and reinforce the mission curriculum.
The document discusses the various technologies used to create a music video and accompanying portfolio blog. These included WordPress for blogging, Prezi and SlideShare for presentations, Photoshop for image editing, and iMovie for video editing. Polyvore was used to plan outfits without using a character. The technologies demonstrated skills with a wide range of interactive tools for research, planning, production, and evaluation of the music video project.
The document summarizes aspects of a music video production for a class assignment. It discusses:
1) How the lyrics of the chosen song did not relate strongly to the visuals as the song lacked lyrics and had a beat-driven style, allowing the visuals to tell their own story. However, one lyric is briefly linked to a scene.
2) How the upbeat music enhanced the engaging visuals, which changed in sync with the beat using snappy editing.
3) How the main character's style of skinny jeans, hat, jacket and shoes portrayed the intended indie/alternative genre.
UK tribes refers to the different social groups of young people in the UK, defined by their music tastes, hobbies, and styles of dress. The document provides examples of some common UK tribes such as chavs, hipsters, emos, and sports fans. It also categorizes UK tribes into broader groups such as aspirant mainstream, mainstream, alternative, leading edge, and urban. Videos and images are linked to showcase different UK tribes.
Activating the Consumer Journey for Brand Media StrategiesRori DuBoff
The document discusses how marketers can develop strategies to connect with consumers throughout their journey from initial discovery of a product to purchase and post-purchase engagement. It describes how the consumer journey has evolved from a linear process to a more dynamic one influenced by multiple touchpoints. The key aspects of an effective consumer journey strategy include anticipating consumer needs, attracting them to the brand early on, developing appeal as they evaluate options, activating them to purchase, appreciating them post-purchase, and amplifying positive recommendations to new audiences. Integrating owned, shared, earned and paid media seamlessly across the different stages can help optimize efforts to influence consumers throughout their experience.
Mission san juan capistrano lesson plan geographylrodriguez8173
The 4th grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During their visit, the students will participate in a scavenger hunt to locate important sites around the mission and take pictures. They will write descriptions of the sites and a paper about what they saw and learned. Back in the classroom, the students will write paragraphs using the pictures from their trip and include relevant history facts. Their work will be compiled into a class book summarizing the field trip experience and bringing California history to life.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
ConsumerJourney Evolution and Brand Media StrategiesRori DuBoff
Evolving the consumer journey to focus on active consumer actions across all owned, shared, earned and paid media.
Mapping the journey to Brand Media Opportunities:
6A Brand strategies: Anticipation, Attraction, Appeal, Activation, Appreciation and Amplification.
Technology & Media Trends; Mobile World Congress 2015Rori DuBoff
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
The document discusses the various technologies used to create a music video and accompanying portfolio blog. These included WordPress for blogging, Prezi and SlideShare for presentations, Photoshop for image editing, and iMovie for video editing. Polyvore was used to plan outfits without using a character. The technologies demonstrated skills with a wide range of interactive tools for research, planning, production, and evaluation of the music video project.
The document summarizes aspects of a music video production for a class assignment. It discusses:
1) How the lyrics of the chosen song did not relate strongly to the visuals as the song lacked lyrics and had a beat-driven style, allowing the visuals to tell their own story. However, one lyric is briefly linked to a scene.
2) How the upbeat music enhanced the engaging visuals, which changed in sync with the beat using snappy editing.
3) How the main character's style of skinny jeans, hat, jacket and shoes portrayed the intended indie/alternative genre.
UK tribes refers to the different social groups of young people in the UK, defined by their music tastes, hobbies, and styles of dress. The document provides examples of some common UK tribes such as chavs, hipsters, emos, and sports fans. It also categorizes UK tribes into broader groups such as aspirant mainstream, mainstream, alternative, leading edge, and urban. Videos and images are linked to showcase different UK tribes.
Activating the Consumer Journey for Brand Media StrategiesRori DuBoff
The document discusses how marketers can develop strategies to connect with consumers throughout their journey from initial discovery of a product to purchase and post-purchase engagement. It describes how the consumer journey has evolved from a linear process to a more dynamic one influenced by multiple touchpoints. The key aspects of an effective consumer journey strategy include anticipating consumer needs, attracting them to the brand early on, developing appeal as they evaluate options, activating them to purchase, appreciating them post-purchase, and amplifying positive recommendations to new audiences. Integrating owned, shared, earned and paid media seamlessly across the different stages can help optimize efforts to influence consumers throughout their experience.
Mission san juan capistrano lesson plan geographylrodriguez8173
The 4th grade students will take a field trip to Mission San Juan Capistrano to learn more about the Spanish missions in California. During their visit, the students will participate in a scavenger hunt to locate important sites around the mission and take pictures. They will write descriptions of the sites and a paper about what they saw and learned. Back in the classroom, the students will write paragraphs using the pictures from their trip and include relevant history facts. Their work will be compiled into a class book summarizing the field trip experience and bringing California history to life.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
ConsumerJourney Evolution and Brand Media StrategiesRori DuBoff
Evolving the consumer journey to focus on active consumer actions across all owned, shared, earned and paid media.
Mapping the journey to Brand Media Opportunities:
6A Brand strategies: Anticipation, Attraction, Appeal, Activation, Appreciation and Amplification.
Technology & Media Trends; Mobile World Congress 2015Rori DuBoff
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications