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Google+ What is it and should we take notice?

What is Google Plus? ,[object Object],[object Object],http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1 “ In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world. We have a new model.” (Bradley Horowitz, vice president for product management at Google)

+Circles “ Share what matters, with the people who matter most” (Google)

+Circles “ If there is anything that will make people want to manually organize their contacts, this could be it. This is really important because as I've argued for several years, groups are the secret weapon of the social web. Anything that can increase the percentage of social software users who are actively curating dynamic, topical sources is a net win for the web and for the people who use it. List creation on competing services has been a mixed bag. It's undervalued at Twitter and suffocated on Facebook.” (ReadWriteWeb) ,[object Object],[object Object]

The benefits (according to Google) ,[object Object],[object Object],[object Object],[object Object]

+Sparks “ Strike up a conversation, about pretty much anything” (Google)

+Sparks ,[object Object],[object Object],“ Sparks may end up being Google+’s most underrated feature. The company has essentially created a recommendation engine without calling it one. It’s designed to augment Google+, and if it works as Google designed it, it will create winners and losers in the publishing world, making Google +1 buttons actually matter. Before that becomes a reality though, it needs traction and it should consider acquiring advanced content recommendation technology from a company like Trapit or my6sense.” (Mashable)

+Hangouts “ Stop by and say hello, face-to-face-to-face” (Google) Step 1 Step 2 Step 3

+Hangouts ,[object Object],[object Object],[object Object],“ With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles. (Google) ,[object Object],[object Object]

+Mobile ,[object Object],[object Object],[object Object],“ We created Instant Upload to help you never leave a photo behind. While you're snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they're always available across your devices—ready to share as you see fit.” (Google) “ Coordinating with friends and family in real-time is really hard in real life. After all, everyone's on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they're not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what's going on, right this second.” (Google) http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html

Google+ vs. Facebook ,[object Object],[object Object],[object Object],[object Object],http://techcrunch.com/2011/06/29/does-the-google-interface-remind-you-of-facebook-youre-not-the-only-one/

What the bloggersphere think http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1 “ When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” (NYT) “ Google+ may already be too late. In May, 180 million people visited Google sites, including YouTube, compared with 157.2 million on Facebook, according to comScore. But Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes.” (ReadWriteWeb) “ Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a “project” rather than a “product” — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” (Mashable)

What everybody else thinks “ As many have already pointed out, here’s the real conundrum for Google+: Getting my wife, her friends, their friends, parents from playgrounds, office workers from non-media-land, bus drivers and brain surgeons. The normal people :)” Will McInnes “ Google+ certainly looks interesting. It's slick UI and feature set are appealing and the scope for what it could be is huge. It'll live or die on the userbase though, but Facebook may well have some competition, albeit from a slightly different angle.” David Howard, founder of Mediakick.org

So should we take notice? http://www.prnewsonline.com/watercooler/Beyond-the-Buzz-What-Google+-Means-for-PR-Pros_15084.html ,[object Object],[object Object],“ If Google can persuade users to come back every day, it has a winner. But the company will have to do even more to provide a truly compelling alternative to Facebook. At the moment, Google+ cannot compete with the king of social, but Google doesn’t seem to be in a hurry to take on Mark Zuckerberg’s giant quite yet.” (Mashable) Overall, at the moment, there is no obvious way for businesses to use Google+ and the array of mixed reviews across the web suggests it is unknown how successful it will be. Therefore, for the time being, it is probably best to watch and learn.

Some news from NixonMcInnes… We were voted 3rd Most Respected Agency by our peers in recent Reputation Online / NMA survey!

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