O Design Sprint é um processo de 2 a 5 dias que permite às equipes responder a perguntas críticas de negócios por meio do design, prototipagem e testes com clientes. O papel do Sprint Master é fundamental para guiar a equipe nas etapas do sprint, desde a definição do desafio até a validação das ideias. A metodologia combina elementos do framework ágil e do design thinking, promovendo inovação dentro de limitações para facilitar o aprendizado sem a necessidade de construir e lançar um produto imediatamente.

1. THE DESIGN SPRINTS
innovating with

2. @bruno2ms
Bruno Mendes Soares
UX/UI Designer
São Paulo, Brazil
/br2msi
/bruno2ms

3. Great Design happens within constraints. And those constraints
are good because it helps narrow your focus. There`s something
about the pressure and, in many cases, conflict that create good
things.
https://www.youtube.com/watch?v=137XnWlUTKY

4. The Design Sprints are a 2-5 days process for answering
critical business questions through design, prototyping,
and testing ideas with customers.
#businessstrategy #innovation #sprints
#behaviorscience #designthinking
Mix of ideas from the Agile framework, and the idea of
design thinking.
What is this?

5. The sprint gives teams a shortcut to
learning without building and launching.

7. THE SPRINT MASTER
A Sprint Master is the lead of the team.
Leaders who have deep knowledge of
the design process and are not afraid to challenge
their team to collaborate and win together quickly.
Identifies the design challenge;
brings the team together;
takes them all sprint stages;
facilitate the process;
Roles

8. Sprint Master Workflow
Before the sprint During the sprint After the sprint

9. Sprint Master Workflow
Before the sprint During the sprint After the sprint
Write a design brief
● Define challenge
● Timeline to launch
Invite the team
Schedule lightning talks
Schedule user testing
Prepare a facilitator’s deck
Prepare the room
Prep the space
Facilitate
Appoint leaders
Course correct
Resolve conflicts
Daily check ins
Daily email summary
Celebrate
Create a path to launch
Document
Summary email
Survey to sprinters
Next sprint planning

10. The 6 sprint stages

11. The 6 sprint stages
Understand:
What are the user needs, business need and technology capacities?
Define:
What is the key strategy and focus?
Diverge:
How might we explore as many ideas as possible?
Decide:
Select the best ideas so far.
Prototype:
Create an artifact that allows to test the ideas with users. Validate Test
the ideas with users, business stakeholders and technical experts.
Validate
Test the ideas with users, business stakeholders and technical experts.

12. Understand
Expertise and knowledge on most teams is
asymmetrical: Sales knows things engineering doesn’t,
customer support knows things design doesn’t, and so
on.

13. • 360 lightning talks on
business goals, technology
and user research
• User interviews
• Visiting users in the field
where the product is used
• Stakeholder map
• Competitive overview
• Summarize the learnings
Understand

14. • Summarize the learnings
and first ideas.
• Share your thoughts.
• Group ideas.
• Vote on the best ideas
Understand

15. Define
Create a simple user story, set the scope for the week,
and take useful notes as a team.

16. User journeys:
a map that lists all the stages that someone goes through from
learning about the product to becoming an expert user.
Design principles:
What 3 words would you like for users to describe your product?
First tweet:
What is the first announcing tweet you will send out
Define

17. Diverge
By breaking it down into four discrete steps (Notes, Mind
Map, Crazy 8s, and Storyboard), we show you how
CEOs, engineers, and sales folk alike can contribute their
ideas effectively.

18. Sketch 8 ideas in 5 minutes: the team is starting to warm up
Sketch 1 idea in 5 minutes: understanding the details better
Sketch 1 storyboard in 5 min: understanding the steps
Define

19. Decide
After sketching, you’ll use a structured critique and
weighted voting to select the best ideas from the field of
possibilities.

20. Zen voting
Team review
Thinking hats
Define

21. Prototype
Like George Clooney in Ocean’s Eleven, you’ll gather a
team of experts, assign roles, and put your plan into
motion. And just like in the movie (sorry, spoiler alert),
you’ll get the job done and still have time to enjoy your
evening.

22. Mocks
Demos
Videos
Physical prototype
Define

23. Validade
Obviously, when a risky idea succeeds, it’s a fantastic
payoff. But it’s actually those epic failures which, while
painful to watch, provide the greatest return on
investment. When a prototype flops, it means we’ve
spotted critical flaws after only five days of work.

24. User test
A simple user test can uncover valuable insights very quickly
Stakeholder feedback
Let the key stakeholder of the projects decide how to fund or allocate
resources to the ideas.
Technical feasibility check
Do the design ideas match or exceed the technical capacity of the
team?
Validate

25. HAVE A GREAT SPRINT!

26. References
http://www.gv.com/sprint/
https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf

27. @bruno2ms
Bruno Mendes Soares
UX/UI Designer
São Paulo, Brazil
/br2msi
/bruno2ms