Critical changes are coming from Google that will impact your current web analytics set up, reporting, and ultimately your school’s business outcomes. Effective July 1, 2023, Google is sunsetting Google Analytics (aka Universal Analytics).
There’s no escaping the fact that GA is going away and will be replaced with GA4 less than 12 months from now. It’s time to get ready!
On this presentation we will share with you what you need to know to prepare for a smooth transition for this significant change. Enjoy at your leisure!
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
Discover how to authentically convey your school's identity to an audience that genuinely cares. This presentation will guide you through the process of creating customer Personas, then aligning the insights gained from these Personas with your school's unique qualities by crafting Key Marketing Messages. Subsequently, you will learn how these elements coalesce into a targeted Content Strategy, putting your SEO keywords into action to enhance your website's visibility and generate more clicks on organic search results.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions?
This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
Join us for a briefing on the latest trends and developments in social media for school marketers and make 2023 the year where your social media efforts hit the mark.
This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Generating a consistent and growing flow of qualified leads is a sign of a healthy recruiting and enrollment process. Leveraging Facebook and Instagram using lead campaigns have become a critical part of that practice especially as the education space becomes more competitive and platform functionalities evolve.
In this webinar, we’ll be showing you innovative ways to best use these tools to reach and exceed your school’s recruitment objectives.
Email Marketing The Hidden Hero of Attracting and Nurturing Prospective Stude...Higher Education Marketing
Email has been around forever, it seems, and it has gotten lost in the fast-paced evolution of digital marketing’s omni-channel explosion . So it might surprise you to know that today, email has become more viable and valuable since perhaps its introduction as a tool to attract, engage, nurture, and convert potential students.
We’ll teach you how a prospect’s crowded inbox can become your arena where a targeted, relevant, useful marketing messages can stand out and set you high above the rest.
What’s the purpose of #hashtags? Why are #hashtags important in social media marketing? How do you choose the right #hashtag? Use them correctly and you can dramatically expand the reach of your social posts. However, as a social media tool, hashtags remain under or poorly used.
This webinar's presentation will demystify and explain how to effectively use hashtags in your school’s social media marketing
You’ve launched your ads on search platforms like Google and they are set to achieve your objective of generating leads. Now what? How often should you check their performance? What metrics are most relevant? How do you know if it’s performing at its best? And when should you change something?
This webinar will answer these questions and more as we define the most relevant Google Ads metrics. Our resident Google Ads HEM expert gives us actionable insights on how to measure and optimize the performance of your campaigns to convert more leads for your school.
Read this presentation at your leisure!
How well does your school make use of social media's lead-generating capabilities? What social media channel is the best option for your school to use? What social media goals should be in place? Not only does social media enable you to showcase your school to an interested audience, you can also directly connect with prospects and guide them along the enrollment funnel towards conversion.
From the awareness stage right up to enrollment, this webinar walks through each stage of the student's journey and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Read this presentation at your leisure!
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
Discover how to authentically convey your school's identity to an audience that genuinely cares. This presentation will guide you through the process of creating customer Personas, then aligning the insights gained from these Personas with your school's unique qualities by crafting Key Marketing Messages. Subsequently, you will learn how these elements coalesce into a targeted Content Strategy, putting your SEO keywords into action to enhance your website's visibility and generate more clicks on organic search results.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions?
This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
Join us for a briefing on the latest trends and developments in social media for school marketers and make 2023 the year where your social media efforts hit the mark.
This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Generating a consistent and growing flow of qualified leads is a sign of a healthy recruiting and enrollment process. Leveraging Facebook and Instagram using lead campaigns have become a critical part of that practice especially as the education space becomes more competitive and platform functionalities evolve.
In this webinar, we’ll be showing you innovative ways to best use these tools to reach and exceed your school’s recruitment objectives.
Email Marketing The Hidden Hero of Attracting and Nurturing Prospective Stude...Higher Education Marketing
Email has been around forever, it seems, and it has gotten lost in the fast-paced evolution of digital marketing’s omni-channel explosion . So it might surprise you to know that today, email has become more viable and valuable since perhaps its introduction as a tool to attract, engage, nurture, and convert potential students.
We’ll teach you how a prospect’s crowded inbox can become your arena where a targeted, relevant, useful marketing messages can stand out and set you high above the rest.
What’s the purpose of #hashtags? Why are #hashtags important in social media marketing? How do you choose the right #hashtag? Use them correctly and you can dramatically expand the reach of your social posts. However, as a social media tool, hashtags remain under or poorly used.
This webinar's presentation will demystify and explain how to effectively use hashtags in your school’s social media marketing
You’ve launched your ads on search platforms like Google and they are set to achieve your objective of generating leads. Now what? How often should you check their performance? What metrics are most relevant? How do you know if it’s performing at its best? And when should you change something?
This webinar will answer these questions and more as we define the most relevant Google Ads metrics. Our resident Google Ads HEM expert gives us actionable insights on how to measure and optimize the performance of your campaigns to convert more leads for your school.
Read this presentation at your leisure!
How well does your school make use of social media's lead-generating capabilities? What social media channel is the best option for your school to use? What social media goals should be in place? Not only does social media enable you to showcase your school to an interested audience, you can also directly connect with prospects and guide them along the enrollment funnel towards conversion.
From the awareness stage right up to enrollment, this webinar walks through each stage of the student's journey and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Read this presentation at your leisure!
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
2. Our HEM Presenters today
Alexander Nachaj
Director, Paid Ads & Analytics
Higher Education Marketing
Philippe Taza
CEO
Higher Education Marketing
3. Today’s Presentation
Why Your School Needs GA4
Setting Up Your GA4 Property
Tips for Using the Platform to Measure KPIs
4. Why does your school need GA4?
On July 1, 2023, the
standard Google
Analytics platform
(UA) will no longer
report website traffic.
Source: https://support.google.com/analytics/answer/11583528?hl=en
5. Poll #1
How often do you review your Google Analytics?
DAILY
NEVER Occasionally
6. Poll #2
Does your school have GA4?
(Either created or fully configured?)
NO
YES UNSURE
7. Why does your school need GA4?
All previously
reported data in UA
will eventually
become unavailable.
Source: https://support.google.com/analytics/answer/11583528?hl=en
8. Why does your school need GA4?
All schools will need
to switch to GA4 to
continue tracking
their data.
Source: https://support.google.com/analytics/answer/11583528?hl=en
9. What are the consequences of losing GA?
More difficult to optimize campaigns
and use data to plan for future intakes.
More difficult to update content and
pick topics designed to bring in
visitors.
More difficult to discern which
campaigns, channels contribute to
enrollments.
Loss of demographics and geo-locations
No content performance insights
Lack of channel performance visibility
10. Benefits of Early GA4 Adoption
The moment you create your
GA4, it will start gathering data
from your website.
More data in your hands at the
time that UA is sunset.
More time to become
familiarized with new reports
and features.
Ensuring you don’t lose visibility
into your KPIs at later date.
12. Creating Your GA4 Account
Log into your account and select Admin
from the bottom left of the screen.
Next, select “Create Property” in the
middle column
Option A) You Have a GA Account
13. Creating Your GA4 Account
Head to analytics.google.com/ and sign
in with a Google account to sign up for
the service.
Option B) No Pre-Existing GA Account
14. Installing Your GA4 Tag - Data Stream Setup
Fill in site details and
create stream.
15. Installing Your GA4 Tag - Block Internal IPs
Find internal IPs and
then block them.
21. Key Differences - Goals and Events
Configure > Events
Goals have been replaced
with conversion events, that
are set up differently than in
UA.
22. Using GA4 - Setting Conversion Events
Set event name
Set event conditions
Mark as conversion
23. Using GA4 - Real Time Reporting
Reports > Real Time
A top level overview of
visitors currently on site
and a useful tool for
testing your conversion
tracking.
24. Using GA4 - Conversion Event Performance
Reports > Engagements >
Conversions
At a glance list of key actions
prospects are taking on your
site (brochure downloads,
information requests, etc.)
25. Using GA4 - Channel Breakdown + Insights
Advertising > Advertising
Snapshot
At a glance channel
breakdown of conversion,
and tailored insights in the
data from Google.
26. Using GA4 - Understanding Attribution Models
Different attribution
models “award”
conversions differently.
Last Click is the norm,
but other models reveal
different insights into
your conversion
touchpoints.
27. Using GA4 - Attribution Model Comparison
Advertising > Advertising
Snapshot
Attribution modelling
comparison, to better
understand conversion
touchpoints at a glance.
28. Using GA4 - Conversion Path Grouping
Reports > Advertising >
Conversion Paths
Multi-channel path reporting
to demonstrate how multiple
channels work together
holistically to drive inquiries.
29. Using GA4 - Detailed Campaign Paths
Campaign names
appear when linked to
Google Ads
Conversion paths with
multiple touchpoints
Total conversions per
path
Filter by “Campaign”
30. Using GA4 - Explorations
Explore > Explorations
Create new custom reports to
understand different data
points and metrics.
31. Using GA4 - Creating a Basic Exploration
Segment by country
Add dimension names
Define values
Result: Breakdown of
conversions by country
32.
33. Next Steps
Take a moment to fill out our feedback form post-webinar
Request a FREE consultation on migrating your analytics to GA4
Register for upcoming HEM Academy course “Introduction to Google
Analytics 4 for Schools - Starts Sept 15th -
Visit higher-education-marketing.com/academy
34. Free Marketing Consultation
Scott Cross
North America Regional Manager
514-312-3968 x 117
scross@higher-education-marketing.com
Philippe Taza
CEO
514-312-3968 x 104
ptaza@higher-education-marketing.com
Lara Chuang
North America Client Representative
514-312-3968 x 115
lara@higher-education-marketing.com
35. Our Offer to You:
FREE Assessment of
Your School’s
Online Ads
CLAIM YOUR
FREE ASSESSMENT