Corso Fattorie didattiche febbraio 2018Euronet srl
This document contains links to three videos about a wildlife sanctuary called Black Jaguar-White Tiger. The YouTube videos show footage of the sanctuary located in Mexico City and feature the owner playing with and feeding various big cats. The Instagram link suggests additional photos and videos of the sanctuary can be found there.
Corso Fattorie didattiche febbraio 2018Euronet srl
This document contains links to three videos about a wildlife sanctuary called Black Jaguar-White Tiger. The YouTube videos show footage of the sanctuary located in Mexico City and feature the owner playing with and feeding various big cats. The Instagram link suggests additional photos and videos of the sanctuary can be found there.
This document provides an overview of content strategy and how to do content strategy. It begins by defining what content strategy is, including the key questions it addresses such as what content to create, for whom, how, etc. It then discusses different types of content strategy including content strategy for UX, adaptive content strategy, and enterprise content strategy. The document outlines the typical content strategy process including assessment and analysis, developing the strategy, architecture and design, implementation, and maintenance. It provides examples and templates for various aspects of the content strategy process such as goals, teams, content models, workflows, governance, and roadmaps. The document is a comprehensive guide for understanding and executing a content strategy.
Ton Wesseling, CEO of Testing Agency, gave a presentation on common mistakes in A/B testing. Some key errors include having low statistical power and significance levels, which can lead to false positives or missing real winners. Other mistakes include not properly scoping the test upfront by failing to calculate expected traffic or what can reasonably be improved. Wesseling provides numerous tips to avoid errors like not testing for long enough, having overlapping tests, and not properly analyzing test results. The presentation emphasizes that companies should use A/B testing primarily to learn rather than to immediately push so-called winners live without further validation.
The document discusses the value of social media listening for brands. It explains that social listening can provide insights into people's lives, preferences, and behaviors that are shared publicly online. However, most marketers only listen for mentions of their own brand and miss opportunities to understand customer needs. The document provides tips on how to use free and paid social listening tools to move from selective hearing of brand mentions to actively listening to online conversations to identify new insights that can help improve products, services and business strategies.
1) A survey of 600 smartphone users found that in 2014, text messaging was the most popular mobile activity, with 41% of users preferring it over phone calls.
2) Younger users aged 18-29 were most likely to use their devices for texting, with nearly 60% selecting it as their preferred mobile activity. Only 44% of those aged 30-44 chose texting over calls.
3) For users aged 45-60, making phone calls (45%) was still slightly more popular than texting (28%).
Mary Meeker's presentation on Internet trends in 2014 included the following key points about the status of education:
1) Education is increasingly seen as important but also very expensive in countries like the USA, where costs are high and results are often subpar.
2) However, personalized education enabled by the Internet may be an inflection point, allowing learning in different ways on consumers' own terms at lower costs.
3) There are signs of improvement, including rising high school graduation rates in the USA, and rapid growth in the usage of online educational tools and massive open online courses.
Il Futuro del mobile, 5 consigli per sfruttare a pieno il mobile marketingEuronet srl
This document discusses the growth of mobile messaging and commerce in Asia, where over 1 billion people use mobile instant messaging services like WeChat. It outlines how these platforms have evolved beyond simple messaging to incorporate mobile payments, coupons, advertising, and e-commerce storefronts. The document also describes location-based targeting options for advertisers to reach specific audiences in different markets based on their location data and profiles.
This document provides resources and guidance for businesses to utilize Twitter effectively, including:
- A checklist of easy tactics to update a Twitter profile, such as refreshing photos and bio descriptions.
- Sample content calendars for tweeting engaging content on a monthly basis, with tweet template ideas for each day.
- Additional resources listed on business.twitter.com for tips, best practices, success stories, and guides on using Twitter for direct response and driving followers.
How Do We Save Our Digital Lives, presented at #SXSW2014Euronet srl
This document discusses the importance of preserving our personal digital histories and archives. It notes that we are creating the equivalent of over 500 miles of bookshelves worth of digital content every 10 minutes. However, if this content is not properly archived and saved, our personal histories and existence may disappear. The document advocates going through photos and documents monthly, selecting a few to print on high quality paper and caption to help preserve important memories and our personal stories.
Twitter for business. Il corso svolto a Lab121 dal nostro amministratore Gianni Porzio. Tanti consigli e tutte le novità 2014 del social network con le ultime modifiche riguardo immagini e sito desktop.
Fai gestire gli account social della Tua azienda da un'Agenzia specializzata e con la giusta esperienza.
#Euronet si occupa di decidere la migliore strategia sui social media per promuovere al meglio i tuoi prodotti/servizi. Chiamaci allo 0131 618805
Social networks have become an important part of modern marketing. Stories are fundamental to human experience as they provide context and motivate action. For brands, it is important to understand the stories they can tell and find ways to engage with conversations around their values in order to inspire people to share brand stories on social media. Mastering the art of storytelling, such as lessons from filmmaking and game design, can help brands motivate conversations and adventures through their marketing on social networks.
Per gestire e inviare la tua newsletter, scegli la soluzione Euronet, fatti gestire la comunicazione sia per quanto riguarda la grafica che i contenuti: spediamo noi per te il messaggio giusto e nella forma migliore. Ecco alcuni esempi di nostra gestione del servizio.
European Digital Behaviour Study: il nuovo studio sui comportamenti digitali degli utenti Internet
• E-commerce oggi: crescita spontanea e potenziale da cogliere
• Qualità della relazione con l’e-commerce: un modello di successo
• Il superamento dei limiti allo sviluppo dell’e-commerce: il cliente al centro dei canali di vendita
This document provides an overview of content strategy and how to do content strategy. It begins by defining what content strategy is, including the key questions it addresses such as what content to create, for whom, how, etc. It then discusses different types of content strategy including content strategy for UX, adaptive content strategy, and enterprise content strategy. The document outlines the typical content strategy process including assessment and analysis, developing the strategy, architecture and design, implementation, and maintenance. It provides examples and templates for various aspects of the content strategy process such as goals, teams, content models, workflows, governance, and roadmaps. The document is a comprehensive guide for understanding and executing a content strategy.
Ton Wesseling, CEO of Testing Agency, gave a presentation on common mistakes in A/B testing. Some key errors include having low statistical power and significance levels, which can lead to false positives or missing real winners. Other mistakes include not properly scoping the test upfront by failing to calculate expected traffic or what can reasonably be improved. Wesseling provides numerous tips to avoid errors like not testing for long enough, having overlapping tests, and not properly analyzing test results. The presentation emphasizes that companies should use A/B testing primarily to learn rather than to immediately push so-called winners live without further validation.
The document discusses the value of social media listening for brands. It explains that social listening can provide insights into people's lives, preferences, and behaviors that are shared publicly online. However, most marketers only listen for mentions of their own brand and miss opportunities to understand customer needs. The document provides tips on how to use free and paid social listening tools to move from selective hearing of brand mentions to actively listening to online conversations to identify new insights that can help improve products, services and business strategies.
1) A survey of 600 smartphone users found that in 2014, text messaging was the most popular mobile activity, with 41% of users preferring it over phone calls.
2) Younger users aged 18-29 were most likely to use their devices for texting, with nearly 60% selecting it as their preferred mobile activity. Only 44% of those aged 30-44 chose texting over calls.
3) For users aged 45-60, making phone calls (45%) was still slightly more popular than texting (28%).
Mary Meeker's presentation on Internet trends in 2014 included the following key points about the status of education:
1) Education is increasingly seen as important but also very expensive in countries like the USA, where costs are high and results are often subpar.
2) However, personalized education enabled by the Internet may be an inflection point, allowing learning in different ways on consumers' own terms at lower costs.
3) There are signs of improvement, including rising high school graduation rates in the USA, and rapid growth in the usage of online educational tools and massive open online courses.
Il Futuro del mobile, 5 consigli per sfruttare a pieno il mobile marketingEuronet srl
This document discusses the growth of mobile messaging and commerce in Asia, where over 1 billion people use mobile instant messaging services like WeChat. It outlines how these platforms have evolved beyond simple messaging to incorporate mobile payments, coupons, advertising, and e-commerce storefronts. The document also describes location-based targeting options for advertisers to reach specific audiences in different markets based on their location data and profiles.
This document provides resources and guidance for businesses to utilize Twitter effectively, including:
- A checklist of easy tactics to update a Twitter profile, such as refreshing photos and bio descriptions.
- Sample content calendars for tweeting engaging content on a monthly basis, with tweet template ideas for each day.
- Additional resources listed on business.twitter.com for tips, best practices, success stories, and guides on using Twitter for direct response and driving followers.
How Do We Save Our Digital Lives, presented at #SXSW2014Euronet srl
This document discusses the importance of preserving our personal digital histories and archives. It notes that we are creating the equivalent of over 500 miles of bookshelves worth of digital content every 10 minutes. However, if this content is not properly archived and saved, our personal histories and existence may disappear. The document advocates going through photos and documents monthly, selecting a few to print on high quality paper and caption to help preserve important memories and our personal stories.
Twitter for business. Il corso svolto a Lab121 dal nostro amministratore Gianni Porzio. Tanti consigli e tutte le novità 2014 del social network con le ultime modifiche riguardo immagini e sito desktop.
Fai gestire gli account social della Tua azienda da un'Agenzia specializzata e con la giusta esperienza.
#Euronet si occupa di decidere la migliore strategia sui social media per promuovere al meglio i tuoi prodotti/servizi. Chiamaci allo 0131 618805
Social networks have become an important part of modern marketing. Stories are fundamental to human experience as they provide context and motivate action. For brands, it is important to understand the stories they can tell and find ways to engage with conversations around their values in order to inspire people to share brand stories on social media. Mastering the art of storytelling, such as lessons from filmmaking and game design, can help brands motivate conversations and adventures through their marketing on social networks.
Per gestire e inviare la tua newsletter, scegli la soluzione Euronet, fatti gestire la comunicazione sia per quanto riguarda la grafica che i contenuti: spediamo noi per te il messaggio giusto e nella forma migliore. Ecco alcuni esempi di nostra gestione del servizio.
European Digital Behaviour Study: il nuovo studio sui comportamenti digitali degli utenti Internet
• E-commerce oggi: crescita spontanea e potenziale da cogliere
• Qualità della relazione con l’e-commerce: un modello di successo
• Il superamento dei limiti allo sviluppo dell’e-commerce: il cliente al centro dei canali di vendita