The document discusses how obtaining an appraisal can help avoid stalled contract negotiations when the appraised value is lower than the contract price. It notes that getting an appraisal upfront for a relatively small fee can provide a logical, factual valuation that cuts through home buying emotions. The document also explains that if negotiations do stall, the company can analyze the original appraisal, identify flaws, and find alternative comparable sales to support the contract price. They report having saved 99% of contracts in such situations. Finally, it concludes an appraisal is worth the cost as it can save thousands when buying a large purchase like real estate.