Godparentship on Youtube, Virtual Global University, Course Business Communications Using Social Media, WS 2013_2014

1. in Business Communication
Godparentship for
Business Communication using Social Media
Winter Term 2013_2014
Tobias Kleu
November 7th 2013

2. OVER VIEW
Facts & Figures
Uses of Youtube in Business
Communication
Discussion - Pitfalls
Godparentship - YouTube in Business
Communication
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3. FACTS & FIGURES *
History
• Founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim
• Purchased by Google in 2006
• In 2013, YouTube is localized in 56 countries and across 61 languages
Users
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month (50% + than last year)
• 100 hours of video are uploaded to YouTube every minute
Mobility
• Mobile makes up more than 25% of YouTube's global watch time, more than one
billion views a day
• YouTube is available on hundreds of millions of devices
Advertising
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable
network
• Thousands of advertisers are using TrueView in-stream
• One million+ advertisers using Google ad platforms (majority are small businesses)
* Source: YouTube found at http://www.youtube.com/yt/press/statistics.html
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Communication
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4. Use CASES
External
Communication
• Instream-Advertising, GoogleAds
• Commercial Ads
• Corporate Image/Brand Movies
• Product Presentations/Demonstrations
• Events/Promotions
• PR/Investor/Industry Analyst Relations
Internal
Communication*
• Social Learning
• Curated Learning
• Executive Communications
• Corporate Communications
• Employee Recognition
* Source: Pontefract, Dan. Five Use Cases for a Corporate YouTube in Organizations. Found at
http://www.danpontefract.com/5-use-cases-for-a-corporate-youtube-in-organizations/
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Communication
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5. Pit Falls
Please JOIN the discussion!!
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Communication
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