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Godparentship youtube
- 1. in Business Communication Godparentshipfor Business Communication using Social Media Winter Term 2013_2014 Tobias Kleu November 7th 2013
- 2. OVER VIEW Facts &Figures Uses of Youtube in Business Communication Discussion - Pitfalls Godparentship - YouTube in Business Communication 2
- 3. FACTS & FIGURES* History • Founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim • Purchased by Google in 2006 • In 2013, YouTube is localized in 56 countries and across 61 languages Users • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month (50% + than last year) • 100 hours of video are uploaded to YouTube every minute Mobility • Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day • YouTube is available on hundreds of millions of devices Advertising • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network • Thousands of advertisers are using TrueView in-stream • One million+ advertisers using Google ad platforms (majority are small businesses) * Source: YouTube found at http://www.youtube.com/yt/press/statistics.html Godparentship - YouTube in Business Communication 3
- 4. Use CASES External Communication • Instream-Advertising,GoogleAds • Commercial Ads • Corporate Image/Brand Movies • Product Presentations/Demonstrations • Events/Promotions • PR/Investor/Industry Analyst Relations Internal Communication* • Social Learning • Curated Learning • Executive Communications • Corporate Communications • Employee Recognition * Source: Pontefract, Dan. Five Use Cases for a Corporate YouTube in Organizations. Found at http://www.danpontefract.com/5-use-cases-for-a-corporate-youtube-in-organizations/ Godparentship - YouTube in Business Communication 4
- 5. Pit Falls Please JOINthe discussion!! Godparentship - YouTube in Business Communication 5