This document provides a summary of Georgia's music industry and opportunities for growth. It finds that while Georgia has a strong musical legacy and education programs, its music industry is underdeveloped compared to competitor states like Tennessee, Louisiana, and Texas. These states have surpassed Georgia's music impact by more aggressively advocating for the music sector and providing business incentives. The document identifies growing the music tourism brand and promoting music education as opportunities to boost Georgia's music economy.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
Preliminary results of mapping the Croatian music industryDániel Antal
Daniel Antal's presentation on the #MAKK2015 authors' and creators conference in Zagreb about the preliminary results of mapping the Croatian music industry.
Music has always been the driving force from the beginning of civilization. The music and audio industry has evolved more than ever and the versions of entertainment have also changed. There are a lot more options for music and entertainment in the modern world and every genre of music has evolved to suit the tastes of the listeners.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
Preliminary results of mapping the Croatian music industryDániel Antal
Daniel Antal's presentation on the #MAKK2015 authors' and creators conference in Zagreb about the preliminary results of mapping the Croatian music industry.
Music has always been the driving force from the beginning of civilization. The music and audio industry has evolved more than ever and the versions of entertainment have also changed. There are a lot more options for music and entertainment in the modern world and every genre of music has evolved to suit the tastes of the listeners.
The American Music Industry5 The Am.docxlillie234567
The American Music Industry 5
The American Music Industry
Jose Andres Bermudez Martinez
Dr. Katie L. Males
Southern States University
MUS305
12/01/2022
Platforms to reach different Audience
The music industry is heavily reliant on large audiences to make more profits and boost product recognition. Today, different musicians struggle with how to make their music popular and how to reach large audience. However, there are a few strategies already working for different musicians that could be replicated by others. One of the popular strategies currently utilized by all musicians to reach audience is streamlining channels and services (Salo et al., 2019). YouTube is currently the leading site for music streaming due to the its global customer base. It has over 3B active subscribers making it an ideal channel to reach large audience. Secondly social media channels such as Tik Tok, Facebook, Instagram, Twitter and Snapchat are currently being used as marketing tools to refer the audience to streaming suites such as YouTube and Spotify (Salo et al., 2019). Due to the increased number of subscribers and almost a total of over 4B subscribers the channels provide a network to effectively reach large audience from different demographics, and geographic segments.
According to Hudson et al. (2018), Streaming sites such as Spotify, Boom play and Apple Music are also critical for reaching large audience with the new and existing contents. Most musicians are creating profiles in these streamlining platforms and relying on them as revenue generating tools to avoid overreliance on old school channels and services. The final platform to attract the audience is shows and music tours. This involves selling tickets for concerts and performing in different places to attract audience. The shows and tours heavily rely on social media marketing to drive ticket sales and attendance (Hudson et al., 2018). Concerts still remain a popular platform to reach audience however in the future, its impacts may decline greatly.
Can American Music continue to compete on the World market?
For generations, the American music dominated the global music industry with top American musicians being the most recognized musicians. Today, this is rapidly changing as countries are currently witnessing the rising of younger icons making it to the global levels. The American music dominated the industry for so long due to the technological revolutions especially in the American industry that enabled the musicians enjoy greater marketing and global content viewership. As this technology is rapidly growing, American music faces stiff competition from music from different countries with no advanced technology. According to Reesman (2019), the rise of music streaming, global television channels and sites such as YouTube enables other musicians gain audience globally hence increasing their global audience.
The American music also faces stiff competition as more count.
The IFPI Global Music Report tells a positive story of music being enjoyed by more people in more ways than ever before. At the heart of this story are incredible artists, supported by the investment and innovation from record companies and other
partners that is helping them to share their music with
the world.
The American Music Industry5 The Am.docxlillie234567
The American Music Industry 5
The American Music Industry
Jose Andres Bermudez Martinez
Dr. Katie L. Males
Southern States University
MUS305
12/01/2022
Platforms to reach different Audience
The music industry is heavily reliant on large audiences to make more profits and boost product recognition. Today, different musicians struggle with how to make their music popular and how to reach large audience. However, there are a few strategies already working for different musicians that could be replicated by others. One of the popular strategies currently utilized by all musicians to reach audience is streamlining channels and services (Salo et al., 2019). YouTube is currently the leading site for music streaming due to the its global customer base. It has over 3B active subscribers making it an ideal channel to reach large audience. Secondly social media channels such as Tik Tok, Facebook, Instagram, Twitter and Snapchat are currently being used as marketing tools to refer the audience to streaming suites such as YouTube and Spotify (Salo et al., 2019). Due to the increased number of subscribers and almost a total of over 4B subscribers the channels provide a network to effectively reach large audience from different demographics, and geographic segments.
According to Hudson et al. (2018), Streaming sites such as Spotify, Boom play and Apple Music are also critical for reaching large audience with the new and existing contents. Most musicians are creating profiles in these streamlining platforms and relying on them as revenue generating tools to avoid overreliance on old school channels and services. The final platform to attract the audience is shows and music tours. This involves selling tickets for concerts and performing in different places to attract audience. The shows and tours heavily rely on social media marketing to drive ticket sales and attendance (Hudson et al., 2018). Concerts still remain a popular platform to reach audience however in the future, its impacts may decline greatly.
Can American Music continue to compete on the World market?
For generations, the American music dominated the global music industry with top American musicians being the most recognized musicians. Today, this is rapidly changing as countries are currently witnessing the rising of younger icons making it to the global levels. The American music dominated the industry for so long due to the technological revolutions especially in the American industry that enabled the musicians enjoy greater marketing and global content viewership. As this technology is rapidly growing, American music faces stiff competition from music from different countries with no advanced technology. According to Reesman (2019), the rise of music streaming, global television channels and sites such as YouTube enables other musicians gain audience globally hence increasing their global audience.
The American music also faces stiff competition as more count.
The IFPI Global Music Report tells a positive story of music being enjoyed by more people in more ways than ever before. At the heart of this story are incredible artists, supported by the investment and innovation from record companies and other
partners that is helping them to share their music with
the world.