This document provides a project brief for posting messaging and content on Google My Business (GMB) search results pages (SERPs) to generate organic traffic for a brand. It would utilize GMB profiles for each location to publish images, events, offers, and other content. Success will be measured using GMB Insights on views and clicks, and monitoring how traffic converts on company sites. The estimated time commitment is 15 minutes monthly to create 4-5 posts for each location starting in July.