This document provides a project brief for posting messaging and content on Google My Business (GMB) search results pages (SERPs) to generate organic traffic for a brand. It would utilize GMB profiles for each location to publish images, events, offers, and other content. Success will be measured using GMB Insights on views and clicks, and monitoring how traffic converts on company sites. The estimated time commitment is 15 minutes monthly to create 4-5 posts for each location starting in July.

1. PROJECT BRIEF – GMB SERP Posting
Objective/Benefit:
 Post messagingand content directly on SERP for people searchingfor our brand, services and products.
 Easily mirror monthly messagingand brandingon the sites which opens another path of organic traffic.
 UtilizingGMB postingwill suppress competitors further down the page and often off the screen allowing
our stores to occupy more real-estate on SERP
Description/Details:
 Utilizingthe GMB login we can post on behalf of each location and instantly publish images,events,
offers, etc.
o Evergreen Messaging:
 TCA “Best Maintenance Packagein Town”
 USP
o Retail Messaging:
 Thrust/ Weekend/ LHM 1000 Sales Events
 Model Year Sell Down/ Manager Specials
 Special VIN discounts
 Daily Specials
o Fixed Ops:
 Daily coupons - 15% off any service today only
 Monthly specials according to 12-months marketing plan
 Weather specific (first snow, fits 90+ degree day)
 Season/ Holiday specific (school out, back to school, father’s day, Christmas etc.)
o Product Launches (anticipated launches only):
 Now in stock/ Reserve Yours
o Special Messaging:
 We areopen on Black Friday/ Open during construction
 Under New Management
o Other:
 One-click reservations – point to schedule service, get pre-approved, etc.
 Sweepstake Announcement
 Test-Drive Campaign
 Store Events (Stuff for Students, Kids’ Safety Seat Check etc.)
 We can have up to 5 posts liveat any given time for each location
Success Metrics:

2.  GMB Insights shows views and clicksdriven for each posts. Additionally we will utilizeUTM strings to
monitor how the traffic converts on our sites.
Est. Time Commitment:
 15 minutes time commitment to create 4-5 monthly posts.
 Ensure Creative is readable/ makes sense in preview (see below screenshot)
Timing/ Deadline:
 All is setto startJuly if so choose
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