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#Asdarknessfalls 2015 - a case study from Asda on how to maximise the use of ...Dom Burch
On Tuesday 24th November 2015 I presented at the Social Media Results for PR & Comms Conference in London.
The programme of speakers and roundtables aimed to 'tackle the latest and hottest trends, communication challenges and platform developments in the constantly evolving social landscape'.
I was asked to present a case study on how Asda has let go of its brand in order to build a credible YouTube presence, in less than 18 months, by harnessing the power of influencers.
#Asdarknessfalls 2015 - a case study from Asda on how to maximise the use of ...Dom Burch
On Tuesday 24th November 2015 I presented at the Social Media Results for PR & Comms Conference in London.
The programme of speakers and roundtables aimed to 'tackle the latest and hottest trends, communication challenges and platform developments in the constantly evolving social landscape'.
I was asked to present a case study on how Asda has let go of its brand in order to build a credible YouTube presence, in less than 18 months, by harnessing the power of influencers.
