Glocalisation refers to thinking globally and acting locally. It is a combination of globalization and localization. For Bulgarian fashion to succeed in 2005, glocalization was seen as balancing global trends with a modern interpretation of national culture and visuals. The term was popularized in the 1990s and refers to individuals, groups, organizations that can bridge the global and local spheres.

1. Glocalisation

2. CONCEPTGlocalisation(or glocalization) is a portmanteauword of globalization and localization. By definition, the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and able to “think globally and act locally.”

3. PLACEGLOCALIZATION OF BULGARIAN FASHION IN 2005Future success of the Bulgarian and in general of the Balkan fashion design is only possible under the domination of the "glocal" over the extremely limited "local" and the excessively broad "global". And this means modern and adequate interpretation of the national ethnos and the modern visual culture in harmony with the global trends in fashion.

4. DATEThe term was popularized in the English-speaking world by the BritishsociologistRoland Robertson in the 1990s

5. AUTHORGlocalization- Thinking Global, Acting Local (Unknown)Gopalakrishnan P S

6. REFERENCESSlide2 http://en.wikipedia.org/wiki/GlocalisationSlide 3 http://almanac.fashion.bg/almanac2005/index1_en.htmlSlide4 http://en.wikipedia.org/wiki/GlocalisationSlide 5 http://infibeam.com/Books/info/gopalakrishnan-p-s/glocalization-thinking-global-acting-local/9788131415924.html