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GLENDALE
GLITTERS LIGHTS
UPTHE HOLIDAY
SPIRIT IN ARIZONA
Jerry McCoy
Introduction
■ A graduate of Arizona State University inTempe - a suburb of Phoenix, Arizona
- Jerry McCoy is currently the community relations project manager for the
Arizona Department ofTransportation.
Before starting his tenure with the stage agency, Mr. McCoy served as
communications director for the city of Glendale, located northwest of
Phoenix.
At Glendale, Mr. McCoy is credited with leading and being part of a cross-
platform marketing communications team that created the city's new brand
identity, significantly increased awareness of Glendale among key target
audiences and built community pride among its residents.
No where is this more evident than with the series of signature festivals
developed under the leadership Mr. McCoy, starting with Glendale Glitters.
Mr. McCoy was instrumental in building and growing Glendale Glitters, an
award-winning Christmas celebration in the city.
Glendale Glitters
■ For the past 25 years, the city of Glendale has helped officially kick off the holiday season
for Phoenix families with the holiday lighting festival, which earned the Governor’s
TourismAward for the best special event inArizona.The star of the festival is the 1.6
million twinkling lights blanketing 16 blocks of Glendale’s historic downtown. Families near
and far flock to Glendale to be a part of a growing holiday tradition.
What started as a one-day event has grown to include several holiday related events
"under the lights" that start the day afterThanksgiving and continue through mid-January,
when the city leaves the lights on one more time for a huge block party.
Glendale Glitters opening weekend has proven to be a huge economic generator for the
city. Each the year, the event draws more than one million visitors and brings in $1.5
million in revenue. In addition, the city's holiday event is also credited with attracting
several businesses to the area, including a boutique hotel.
Glendale Glitters has grown to become the largest free outdoor holiday light display in
Arizona.

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Glendale Glitters Lights Up the Holiday Spirit in Arizona

  • 2. Introduction ■ A graduate of Arizona State University inTempe - a suburb of Phoenix, Arizona - Jerry McCoy is currently the community relations project manager for the Arizona Department ofTransportation. Before starting his tenure with the stage agency, Mr. McCoy served as communications director for the city of Glendale, located northwest of Phoenix. At Glendale, Mr. McCoy is credited with leading and being part of a cross- platform marketing communications team that created the city's new brand identity, significantly increased awareness of Glendale among key target audiences and built community pride among its residents. No where is this more evident than with the series of signature festivals developed under the leadership Mr. McCoy, starting with Glendale Glitters. Mr. McCoy was instrumental in building and growing Glendale Glitters, an award-winning Christmas celebration in the city.
  • 3. Glendale Glitters ■ For the past 25 years, the city of Glendale has helped officially kick off the holiday season for Phoenix families with the holiday lighting festival, which earned the Governor’s TourismAward for the best special event inArizona.The star of the festival is the 1.6 million twinkling lights blanketing 16 blocks of Glendale’s historic downtown. Families near and far flock to Glendale to be a part of a growing holiday tradition. What started as a one-day event has grown to include several holiday related events "under the lights" that start the day afterThanksgiving and continue through mid-January, when the city leaves the lights on one more time for a huge block party. Glendale Glitters opening weekend has proven to be a huge economic generator for the city. Each the year, the event draws more than one million visitors and brings in $1.5 million in revenue. In addition, the city's holiday event is also credited with attracting several businesses to the area, including a boutique hotel. Glendale Glitters has grown to become the largest free outdoor holiday light display in Arizona.