2. Dove Sketches, Patch
Hello Flo Camp Gyno and
Period Party Pantene
Sorry, Not Sorry
Underarmour I Will What
I Want Covergirl Girls Can
Always Like A Girl
2 2
16. 15
1
6
What’s so different?
What’s the viral Sauce?
1 Woman is the lead
2 She is talking
3
She is DOING
something
4
She is not serving
others
5
She isn’t flying
planes or hunting
6
She is just being human
and female, whatever
that might mean
18. 43
1
8
Pass
If a man or woman is
portrayed doing
something that less than
50% of the gender
does—woman flying
plane or man doing
laundry or household
tasks.
19. FAIL
VIOLENCE BODY PARTS CLOTHING NOT APPOPRIATE
Grab Barring breasts in bras or bums in
jeans
2
21. Procter & Gamble:
Women
45% Board
38% of Management
8 weeks paid maternity leave
99% employees use flextime or
telecommute
Maternal and Neonatal Tetanus in
Africa 1
22. Portray Women Well and…
52% women surveyed would
buy the product
46% follow advertiser
on social media
71% say brands should be held
responsible to create pro-woman ads
16
1,3 She knows 2 adweek
25. American Apparel:Women
0% Board
0% of Management
No disclosure on parental leave, policies
For women
Donations of Product to LGBT or anti-trafficking
and immigrant causes
1
Liz, is that math about right for the guestimate of how many I watched? Yes, you probably have 1500 saved and you likely watched/ saw twice as many as you saved
Image of woman passenger – tagline men drive cars
Men in cellphone commercial
Pls put image of Ty Burrel here—in the Minute Maid (tropicana ads) For next slide take one of the paper towel ads– Viva, with the TV guy,
Put in text – number insteadof letter 1. woman is the lead 2 she is talking. 3 she is acting 4 she is not serving others
