The document discusses the evolution of online recruitment data and the importance of analytics in measuring recruitment effectiveness. Key challenges include understanding which channels yield the best candidates, optimizing recruitment costs, and addressing reasons for candidate rejection and competitor advantages. It highlights the significance of various data types, including candidate, activity, and market data, in enhancing recruitment strategies.

1. online recruitment data has evolved
Giles Guest

2. online recruitment
research analytics strategy
search engine social training and
marketing media conferences

3. data. data. data.
applied data

4. why applied data?
51%
employers not effectively
measuring recruitment activity
Enhance Media / The FIRM, 2011

5. why applied data?
which channels are working?
how can I save money?
am I getting the best candidates?
why are candidates rejecting us?
why are competitors outperforming us?

6. three key types of data
candidate
data
activity market
data data

7. three examples
social search career
media engines websites

8. Twitter #which_hash_tag?
#Hashtag use per hour #Hashtag use per hour
#financialplanning 5 #financejobs 0.75
#IFA 2.3 #financejob 0.08
#accountancy 1.3 #accountantjobs 0.04
#cima 0.5 #accountancyjobs 0.02
#dmsfgds #khkjh’#mghkjdfhds click here please sirte

9. Twitter call to action
call to action applications
“Apply Now” 15
“To Apply…” 9
“Join Us” 6
“Learn More” 1
goo.gl/4FuDD

10. Goo.gl free social media metrics
yoursite.com/accountant-jobs/ref12345 → goo.gl/4uDD

11. three examples
social search career
media engines websites

12. seo which keyword?
“media career
“media jobs” “media careers”
opportunities”
searches high medium low
above
experience all high
average

13. seo which keyword?
“media job”
or “media jobs”
“media jobs” or
“media jobs bristol”

14. seo compelling messages

15. paid search optimising spend
Bid: 60p
Bid: 40p

16. three examples
social search career
media engines websites

17. website candidate data
38%
11% 5%
12%
34%

18. website candidate data
Job title Account Manager – Media Sales – London Salary competitive
12%
Description
38%
We have an amazing opportunity for an experienced Media Sales Professional to
join a women’s launch current affairs consumer magazine!
As a fully credited Investor in People we are seeking a motivated and talented
individual to join our team.
Your Profile
• A highly accomplished Media Sales Professional from a news and current affairs
press background
• Face to face experience
36%
• Experience of selling to the Middle East and Africa is essential
• Excellent presentation skills and strong negotiation ability
• Fluent in French
You will grow new business and develop significant relationships with clients
within embassies and travel.
54%
With offices in London, Paris and New York we publishes business and consumer
magazines, events, newsletters and special reports to a niche audience.

19. understand your data…
unique user number
1. server logs - 21,079
2. cookies - 17,403
3. IP tracking - 8,229
?

20. data + insight =
value

21. our challenges in 2012
which channels are working?
how can I save money?
am I getting the best candidates?
why are candidates rejecting us?
why are competitors outperforming us?