The document outlines strategic goals and plans for a social business to expand into new foreign markets. The key goals are to create a sustainable social business model, enter the markets of Latvia, Estonia, and Lithuania year by year, and reposition the product as a statement item. Target markets include parents with young children, teenagers, and socially responsible adults. The business will analyze foreign market traditions and laws before entering each new country.

2. Strategic Goals
• Create a self-sustainable social business model.
• Enter Lithuanian, Latvian, and Estonian markets year by year.
• Reposition the product to make it a statement item.
• Establish and develop close long-term relationships with
socially-minded customers.
• Strengthen the value chain through the marketing mix.
• Implement creative methods to increase market share.

3. Brand

4. Foreign Markets - Latvia and Estonia
• Analyze traditions and etiquette of the foreign market.
• Foreign currency and export timelines.
• Gather information about country’s laws.
• Evaluate the competition.
• Conduct focus groups and try the product.
• Enter the market.

5. Target Markets
• Parents with children aged 1-7.
• Teenagers.
• Socially responsible adults.

6. Value Proposition
Parents:
• High quality.
• Hand made.
• Natural (100% wool).
• Allergy-free.
• Positive emotions (care, empathy).
Teenagers:
• Fashion item.
• Statement product.
• Sought after.
• Self-esteem.
Adults:
• High quality and hand-made.
• Social awareness.

7. Distribution Channels
• Boutiques.
• Coffee shops.
• Gift shops.
• Cooperation with businesses from other fields, which have similar
target markets (“Uoga uoga” – organic cosmetics stores).
• Kids clothing stores.
• Small online fashion, designer, and specialty clothing shops.

8. Promotion
• Make a website to establish a relationship between the
producer and the customer.
• Contests on social media websites.
• Send samples to famous bloggers to try the gloves and write a
review or give feedback.
• Online forums for mothers.
• Celebrity endorsement.

9. Pricing
• Premium pricing strategy.

10. Financial Effect of Strategies
Salary Expense
36% 29%
Salary Expense
Logistics Expense Logistics
50% Expense
Supplies Expense
Supplies
Revenue 59% Expense
6%
7% Revenue
7% 6%