Insurers' journeys to build a mastery in the IoT usage
Getting your branding right checklist ad
1.
BRANDING-‐
GETTING
IT
RIGHT,
GETTING
IT
PROTECTED
FROM
THE
START!
A few simple steps to have in mind before launching your business and communicating:
1. Check
if
there
is
a
prior
trademark
or
trade
name
for
similar
products
or
services.
2. Modify
the
name
or
logo
if
there
is
a
prior
owner
and,
in
any
case,
make
the
deposit
of
the
trademark
asap
for
the
territory
where
your
market
is.
3. Draft
your
original
method
as
precisely
as
possible
and
make
a
deposit
to
a
bailiff
or
through
the
“enveloppe
soleau”
that
the
INPI
provides.
4. Check
if
your
innovation
is
already
covered
by
a
prior
patent
and
if
not,
check
if
a
request
for
patent
can
be
drafted.
5. Make
sure
your
marketing
consultant
and
your
web
designer/agency
transferred
to
you,
in
a
contract,
all
the
rights
related
to
any
creation
for
your
business.
6. Meet
your
potential
investors
with
a
business
plan
that
includes
Intellectual
Property
protection
and
the
related
fees.
7. When
all
your
IP
rights
have
been
secured,
do
frequent
monitoring
of
your
competitors
and
market
to
check
(i)
if
someone
infringes
your
rights,
(ii)
if
you
can
propose
a
partnership
or
the
conclusion
of
a
license
to
your
benefit.
8. Contact
us
to
help
you
in
all
these
steps
that
can’t
be
performed
correctly
by
a
non-‐
specialist,
and
let
us
present
you
our
various
packages
for
auditing
your
situation,
trademark
deposit,
patent
deposit,
protection
of
your
method,
the
follow-‐up
(monitoring,
contracts).
Ariane DELVOIE-‐SERVILLAT
DELVOIE AVOCATS
Manager Sophia Antipolis
E-‐mail: ariane@delvoie.net
Mob.: + 33 (0) 6 72 92 85 59
www.delvoie.net
